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Alex Toussaint is a senior cycling instructor at Peloton.

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Peloton

Alex Toussaint is a Peloton instructor and fitness influencer with 105,000 followers on Instagram.

Since joining Peloton in 2016, Toussaint’s Instagram audience has grown dramatically, increasing from 19,000 followers in early 2018 to 105,000 today, according to from the social-media analytics website, Social Blade.

Toussaint uses his social-media clout to promote Peloton and other brands, including Lebron James’ new sports nutrition company, Ladder.

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Fitness influencer Alex Toussaint got his start mopping floors as a facility coordinator at a cycling studio in East Hampton, New York.

He knew he wanted to be an instructor and paid close attention to what trainers were doing while he performed maintenance work.

“I was mopping with purpose,” he told Business Insider. “When I was cleaning outside of the room, I was listening to the instructors.”

Another trainer encouraged Toussaint to ask their employer, Flywheel Sports, if he could try out a role as a cycling instructor. The company agreed, and he earned a spot teaching classes in East Hampton, then Manhattan, and eventually Dubai, where he helped launch Flywheel’s Burj Views studio.