[L-R] Nūl co-founders Malini Kannan (CEO) and Raghav MS (CTO)

The fashion industry has long struggled with a costly and unsustainable flaw: overproduction. Billions of garments are made each year that never find a home—leading to lost revenue, wasted resources, and overflowing landfills. But what if there was a smarter way to align what brands produce with what customers actually buy?