Flora & Noor Is the First Halal Skin-Care Brand to Be Sold at Ulta Beauty

Flora & Noor Is the First Halal Skin-Care Brand to Be Sold at Ulta Beauty

Allure·2023-01-27 06:00

When model Halima Aden first walked the runway in 2017 and later starred in major fashion campaigns for brands like Nike, she opened many eyes to the severe lack of representation of Muslim women in both the fashion and beauty industries. It took time before she was joined in the spotlight by other Muslim models like Ugbad Abdi and Asha Mohamud. In the last several years, representation has begun to extend beyond the catwalk into the beauty space as brands make a conscious effort to appeal to Muslim skin-care and makeup lovers

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