Despite the streaming giant's efforts to discourage its users from sharing their passwords, some die-hard subscribers are still resisting this policy. According to one study, one in ten North American households still engage in password sharing.

Of the 2,500 American households surveyed as part of research* conducted by Leichtman Research Group, 10% confessed to still sharing their Netflix account with others. A proportion decreasing compared with 2022 (15%), 2020 (14%) and 2018 (16%), as the report points out.