A sugar baby is what some would call their stomachs after one too many slices of cake, but in the online world, it means something completely different.

In the last decade or so, sugar daddy platforms have grown in popularity alongside dating apps like Tinder.

For the unacquainted, a sugar relationship is a transactional relationship where an older, wealthier person provides financial support to a younger person in exchange for companionship and favours, which can be sexual.