A survey reveals that one in 10 Britons would lick a stranger's armpit for £10,000, and a quarter would be willing to shave off their eyebrows for the same amount.

The poll of 2,000 adults also found that 38% would give up their phone for a month, 37% would swim in a bath of baked beans, and 26% would spend 24 hours trapped in a lift with an ex-partner for a cash reward.

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Interestingly, 41% would even go as far as abstaining from tea for a year to secure the money. Additionally, 18% would not hesitate to perform 'Bohemian Rhapsody' on a crowded tube carriage.

The study was commissioned by Tango to celebrate the launch of its on-pack competition, which runs until 12th September, offering fans the chance to win up to £10,000 without having to undertake any such challenge.

Love Island All Stars winner Casey O'Gorman, who collaborated with the drink brand, went undercover giving Londoners the opportunity to scan for a chance to win some cash.

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He commented: "Excuse the humble brag, but I have some experience with winning so am lucky to know how great it feels. "There's not much I wouldn't do to recreate that feeling, though I do draw the line at a baked bean bath."

The research also discovered that four in 10 would be prepared to wear Crocs everywhere for a whole month for a chance to bag £10k. Meanwhile, 20% would allow a tarantula to crawl all over their face.

Participants were slightly more inclined to choose something embarrassing (24%) over something scary (23%).

In the event of securing the £10k prize, 44% of people would save a £10k win, while 30% would use it to treat their friends or family. Eight in ten would also still accept a £10k prize even if it was delivered in the form of a million pennies.

Asia Banger, brand manager at Tango, which is hosting three Cash Dash events in June and July in UK cities, added: "Turns out Brits have no chill when it comes to chasing cash, but why not embrace the silliness every now and then.

"This is all a great reminder that the British sense of humour is alive and well – especially when it comes with the chance to win something. Though luckily, in this case, all people need to do is buy a pack and scan to enter, so those eyebrows are safe!"

TOP 10 THINGS BRITS WOULD DO FOR £10K:

1. Go a year without having a cup of tea

2. Wear Crocs everywhere you go for a month

3. Go without your phone for a month

4. Swim in a bath of baked beans

5. Go on a blind date set up by your parents

6. Shave your eyebrows

7. Spend 24-hours locked in a lift with an ex

8. Speak with a different accent for a month

9. Hand over control of your social media to a friend for a week

10. Let a tarantula crawl on your face

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