Gen Z mostly doesn't care if influencers are actual humans, new study shows

Gen Z mostly doesn't care if influencers are actual humans, new study shows

MashableAsia·2024-05-05 12:00

A new study has found that Gen Z may value AI and authenticity on social media differently than older generations. Analytics firm Sprout Social's 2024 Influencer Marketing Report gathered feedback from 2,000 respondents across the US and UK about their experience consuming social content.

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