(Reuters) -Alphabet's Google on Friday will urge a judge to avoid breaking up its advertising technology business as part of an effort to end its control of tools vital to selling ads on the internet.

U.S. District Judge Leonie Brinkema in Alexandria, Virginia, is holding the hearing to get a broad sense of potential remedies to restore competition in markets for technology that helps website publishers sell ads. The judge will then schedule further proceedings to decide specific measures.