Greg Rutherford has joined forces with innocent Drinks to launch a new initiative aimed at getting kids to eat more fruits and vegetables - with just 23% currently hitting their five-a-day target

Olympic golden boy, Greg Rutherford, has set his sights on a different type of challenge now, one that involves tackling the way children perceive their greens. After research found that only 23% of youngsters are eating their suggested five-a-day quota.