As a Wise Old Man once said while using 9Gag: “Memes work for anything. Anything.”

And to prove his point, he shoved his phone in my face.

“You don’t cure sadness. You heal them through memes,” he said animatedly.

And as intolerant as I am of this serial chicken lover, I can’t help but agree.

Memes are love. Memes are life.

And to prove my own point? Well…

You don’t have to look further than the Housing & Development Board’s ‘modernised’ attempt to promote their impending August 2020 launch…

Through memes.

HDB Suddenly Post Memes About People Marrying for BTO to Promote Aug 2020 BTO Launch

On 4 August 2020, Housing & Development Board (HDB) posted a meme, which was created in conjunction with local content creator SGAG, on its Facebook page.

In the meme, HDB pokes fun at the ways we ‘calculate’ love in a relationship, by setting up a comparative analysis of two very different ‘methods’.

On the right, there’s the supremely generic online love calculator, which requests for users to input their names to calculate a ‘love compatibility’ score.

Which is a total scam, considering how I scored 100% with my crush back in Secondary School and she didn’t even know my existence. But moving on.