1 Jul - K-pop powerhouse HYBE is continuing its expansion to other countries, with the latest being India.

The news was announced by the agency on 30 June, stating that it is set to establish its Indian branch in September or October as part of HYBE founder Bang Si-hyuk's "multi-home, multi-genre" strategy.

"[This] means that we lead a local music market by blending in with the local culture. We have already seen visible results from the United States through this strategy. HYBE America's girl group KATSEYE landed on the major music chart Billboard Hot 100 within less than a year of debut," HYBE stated in its press release.

It continued, "Chairman Bang has a strong belief that K-pop should not just remain a genre of music, but a methodology of itself that generates super intellectual properties based on the wants and needs of the public."

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The agency bought Scooter Braun's Ithaca Holdings back in 2021 and launched KATSEYE as its first international girl group.

It later established HYBE Japan, which manages boy bands &TEAM and aoen, as well as HYBE Latin America in 2023. It also has a Chinese branch called HYBE China.

HYBE and Geffen Records formed KATSEYE through 'Dream Academy'

(Photo Source: KATSEYE IG, All Kpop)