The Blue Cats' Instagram: https://www.instagram.com/singaporethebluecats/ More Info About Personalised Private Videos: https://www.personal.thebluecats.com.sg/ Zhen Zhen is a TikTok livestreamer from Singapore whose viral soundbites have taken over the platform in recent months. Her most iconic clip, where she shouted “Go to hell lah, this person. Bastard!”, gained traction for its distinctly Singaporean accent, which many overseas Singaporeans instantly recognised. Another of her soundbites was even used in a FIFA World Cup video targeted at Singapore audiences. What makes Zhen Zhen stand out is that her TikTok account is private, and the viral clips are all recordings from her frequent livestreams. Unlike typical influencers who post polished content, Zhen Zhen’s livestreams are raw, often filled with nagging or complaints, almost like listening to a dramatic auntie in real time. Despite that, she regularly draws in over 900 concurrent viewers, a high number for a Singaporean livestreamer. Her appeal doesn’t come from glamour or aesthetics, but from being completely unfiltered and relatable. These livestreams aren’t curated highlights, but unedited glimpses into her life, which are then clipped and spread by viewers. One theory behind Zhen Zhen’s popularity is that people crave authenticity in a world of overly curated social media. As platforms increasingly show luxurious lifestyles and perfect lives, viewers who live modestly might feel alienated. Zhen Zhen’s chaotic and relatable rants break through that filter, providing a refreshing dose of reality that helps people feel less alone in their struggles. This authenticity taps into a growing global trend of mundane or “boring” content that feels more real than traditional influencer videos. A second, darker theory suggests her popularity may be rooted in schadenfreude, the pleasure people get from seeing someone else’s suffering. Some viewers may find comfort or entertainment in watching someone else struggle, especially when their own lives feel tough. Zhen Zhen’s imperfect life, including issues with her husband, becomes content for others to consume, not out of support, but out of psychological curiosity or satisfaction.