Hong Kong broadcaster TVB surges by record on live-stream sales

Hong Kong broadcaster TVB surges by record on live-stream sales

The Edge Markets - World·2023-03-08 15:01

(March 8): One of Hong Kong’s leading broadcasters, Television Broadcasts Ltd (TVB), saw its shares almost double after its stars began selling products on the Alibaba-backed Taobao online platform.

The company garnered sales of 23.5 million yuan (US$3.37 million or RM15.23 million) in just six hours of the first of at least 48 live-streamed shows planned for this year, the company said in an emailed statement.

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