1. A Baccarat Rouge 540-inspired moisturizing body wash with white jasmine, red currant, and sweet amber so you can smell as ✨expensive✨ as you feel.

Amazon, Emma Lord/BuzzFeed

See what BuzzFeed Writer Emma Lord has to say about this: "I bought this after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry."

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99 (available in two other scents). 

2. Mielle's (TikTok Famous) Rosemary Mint strengthening oil — a magic lil' potion that'll stimulate your scalp and help promote hair growth straight from the root. Not only does it nourish your hair, but it smells like jojoba, rosemary, and mint! Help restore your curls, smoothen out split ends, and bring a ✨healthy shine✨ to your hair!

www.amazon.com, www.amazon.com

You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth. 

Promising reviews: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!" —Dee 

Get it from Amazon for $9.33. 

3. And Boldify Hairline Powder to cover any lil' bald spots or gaps in your hairline. It's also perfect for touching up roots in between salon appointments. There are a bunch of hair colors to choose from, and it doesn't stain clothing.

www.amazon.com, www.amazon.com

Promising review: "I was skeptical at first, but I’m so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I’ve been so self-conscious for years using this product is helping me so much." —Wendy 

Get it from Amazon for $17.95 (available in 14 shades and two sizes). 

4. A bestselling Sol De Janeiro firming cream with notes of pistachio, salted caramel, and vanilla so you can smell like a walking, talking tropical vacation🌴☀️🍹. This lil' jar of paradise has a caffeine-rich guarana extract formula, which helps tighten and smooth your skin after a few days of application. Other body creams simply can't compare.

www.amazon.com

Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising reviews: "OMG! The smell is amazing! I've had people follow me to ask what I'm wearing. The scent lasts most of the day. No need for perfume. Yes, it's a great moisturizer, but it's the scent that keeps me coming back for more. 100 stars!!!" —Autm88

Get it from Amazon for $24+ (available in two sizes; refills also available).

5. Laneige's Neo Blurring Powder to minimize oiliness and set your makeup at the end of your routine, creating a lovely matte finish. Plus, this powder doesn't leave behind a dry feeling since it's formulated with Blue Hyaluronic Acid.

Amazon, www.amazon.com

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25. 

6. Catrice "Instant Awake" Under Eye Brightener, so you can trick everyone around you into thinking you got the full recommended nine hours of sleep when you were actually too busy marathoning the latest season of Love Island. This baddie gives you instant coverage but is incredibly lightweight, and it's made with hyaluronic acid and shea butter to moisturize your skin.

www.amazon.com, www.amazon.com

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

7. Biodance's TikTok-belovedBio-Collagen Real Deep Mask to help firm skin, boost elasticity, and minimize pores overnight — since reviewers claim that you can see noticeable differences after just one use! 

www.amazon.com

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (also available in a set of 16).

8. Clinique Almost Lipstick Tinted Lip Balm in Black Honey — a cult-classic, TikTok-famous, lightweight, glossy balm that reviewers swear goes with every single skin tone. The only downfall of this beauty is how quickly you're bound to fall in love with it and forsake all other lip shades. 😍

Amazon

See what BuzzFeed writerEmma Lord has to say about this: "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick." 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in Pink Honey!). 

9. A cruelty-free Essence Lash Princess mascara for those of you who would love a way to get the falsies look for $5! This mascara is incredibly affordable, super volumizing, and lasts the entire day. Say goodbye to the days of shelling out for more expensive mascaras like Too Faced Better Than Sex, L'Oreal Telescopic Lift, and many, many more — this one is better.

www.amazon.com, www.amazon.com

Promising review: "This is the best mascara on the market. I checked out the reviews, and they were all raving about this inexpensive mascara. I was blown away by my first application. I'm not going to write a long, drawn-out review about this mascara. All I've got to say is it beats ALL THOSE EXPENSIVE HIGH-END mascaras on the market. It gives the look of false eyelashes, but still looks natural. Would give it 10 stars if I could. I just love love love this mascara. Will never buy those other mascaras ever again. You won't be disappointed with this one. I'm in my 60s, and I do know a thing or two about makeup, or so I thought until I ran into this baby. Enjoy looking fabulous." —Havilla 

For more info and review pics, check out BuzzFeed Shopping editor Kayla Boyd's full Essence Lash Princess mascara review! 

Get it from Amazon for $4.99 (available in black or brown and a three-pack).

10. An EOS Vanilla Cashmere shea butter body lotion reviewers compare to more expensive brands like Philosophy and Bath and Body Works. This lotion is alllll over your socials thanks to the lightweight, long-lasting moisture — and the fact that it smells like paradise in a tube.

www.amazon.com, www.amazon.com

Listen to one user's glowing review on TikTok. 

Promising review: "I could not have fallen more in love with this product! It smells AMAZING and not too strong. I have sensitive skin, and I’m sensitive to smell, and it doesn’t bother me on either front. I seriously want to buy a bottle of this for all of my friends. It makes you feel so soft, and the consistency is amazing. I wish I could give this 100 stars." —M

Get it from Amazon for $8.98.  

11. A TikTok-beloved "Soft" perfume rollerball that'll have you smelling like a walking, talking, sugar-filled bakery — all for only $6. It has a hint of sweet citrus, and plenty of reviewers compare it to the smell of warm sugar cookies. Plus, it even reminds reviewers of the popular (and VERY expensive) "Pink Sugar" perfume. 👀

www.amazon.com

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $7.40 (available in two styles). 

12. Mighty Patch Nose Patches with hydrocolloid to extract the gunk and excess oil from your nose, without feeling the need to poke and prod those pesky blackheads.

www.amazon.com, Amazon

Promising review: "These things work! I’ve been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." —Hannah Braswell  

Get a set of 10 from Amazon for $17.89.  

13. Londontown "Nail Veil" Protectant, to hide those yellowish stains that somehow keep tainting your nails every time you leave the kitchen.

Amazon, www.amazon.com

Londontown is a small business that specializes in nail care products. 

Check out a TikTok of the nail veilin action. 

Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K 

Get it from Amazon for $20 (available in nine shades). 

14. MagicMinerals AirBrush Foundation — a lightweight formula people in their thirties, forties, and up raveeee about because of how smoothly and subtly it swipes over your skin. Just spray the foundation on the included brush and be amazed at how perfectly this glides on. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

See what BuzzFeed writerEmma Lord has to say about this: HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit pricy compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three whole months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $19.99 (available in 12 shades). 

15. An "Exfoliate & Glow" premium scrub mitt to leave your skin feeling glowy and brand new as it lifts away the dead skin. Who needs a spa experience when you have this scrub at home?

www.amazon.com, www.amazon.com

Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products. 

Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier. 

Promising review: "Not to be gross but when I lightly use this on my dry skin I can see the dry skin cells flying off! Great for cellular turnover. I use on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don’t run too hard! Gentle strokes." —Juliet

"Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One that will no longer trust brand name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." —Mandi Konesni

Get it from Amazon for $9.99 (also available in a set of two). 

16. A Briotech spray incredibly similar to the famous (and more pricey) Tower 28 SOS facial spray, to reduce redness. The main ingredient, hypochlorous acid, triggers an immune response that'll signal your body to repair and heal irritated skin (yeah, just like your white blood cells). 

www.amazon.com, www.amazon.com

BTW, people also love this for helping heal piercings. (Note: This product has newer packaging that you might receive instead of the older bottle shown above!)

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. The SOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get an 8-ounce bottle from Amazon for $16.49 (available in four sizes).

17. Glossmetics' Lychee Overnight Lip Mask, to give you soft and supple lips for less than half the price of the popular Laneige lip mask. These masks use ingredients like berry extract and lychee to target dry and cracked lips while you sleep. Plus, it's bound to make your lips taste ~delectable~ all day long. 

www.amazon.com, www.amazon.com

Check out a TikTok of the Glossmetics Overnight Lip Mask in action. 

Promising review: "I’m obsessed with lip products. I have tried everything you can imagine, inexpensive and expensive. This is my favorite lip product I’ve purchased. This gloss is incredible, perfectly moisturizing, and the color is so perfect, a very light natural glowy pink. I just came on Amazon to order a couple more to have one in the car, my purse, nightstand." —Tara Bills

Get it from Amazon for$7.99 (available in three flavors). 

18. A Benzene-free, travel-friendly I Dew Care's dry shampoo powder so you can revive those greasy strands of hair and give yourself a great hair day without washing it as often. This dry shampoo comes in a compact travel case, soaks up excess hair oil, and volumizes your locks so that your hairstyle will get compliments no matter how little time you spend styling it! 

www.amazon.com, www.amazon.com

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $18 (available brown, dark brown, blonde, and in multipacks and bundles). 

19. TruSkin vitamin C serum capable of helping transform your skin by boosting collagen and reducing the appearance of dark spots and fine lines. This serum contains hyaluronic acid, vitamin E, aloe vera, and jojoba oil — and has over 94,000+ 5-star reviews!! It's even incredibly similar to the famous $182 SkinCeuticals CE Ferulic serum. 👀

www.amazon.com

TruSkin is a small business that specializes in botanically-infused skin nutrition products. 

Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I’m only on month two and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah

Get it from Amazon for $21.97+ (available in two sizes). 

20. A pack of cult-favorite Clean Skin Club Clean Towels so you can rest assured that you're using the cleanest possible material for your precious face, because, let's be honest, regular towels are just the grounds for acne-causing bacteria.

www.amazon.com, www.amazon.com

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95. 

21. Essence's "What the Fake!" Plumping Lip Filler that'll puff up your pout and give you some seriously luscious lips. These babies use vitamin E and collagen to add some extra fullness to your lips, while also moisturizing them so they are smooth and supple. Angelina Jolie, who? 

www.amazon.com

Check out aTikTok of the plumping lip fillerin action. 

Promising review: "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." —Bt2turntup

Get it from Amazon for $4.99 (available in five tints). 

22. A Wonderskin lip stain because you should boast that natural-looking flush of color without fear of it fading over time. All you have to do is apply the blue mask to your lips, wait 30 seconds, and then wipe it off to reveal tinted lips with a matte finish. Magic? You'll certainly think so after devouring your dinner only to realize that your color Has. Not. Budged.

www.amazon.com, www.amazon.com

Promising review: "If I could rate this 10 stars, I would. It's super easy to use and dries quickly, leaving my lips vibrant and super soft like nothing is even there. After wiping your lips, the stain stays and is transfer-proof. I'm obsessed, and this was definitely worth it! Here I go to order every color lol." —Alana Ventrella

Get it from Amazon for $18 (available in 28 shades).

23. An adorable hydrating eye stick that will bring some ❄️ ice-cold ❄️ relief to your puffy eyes. This stick contains a hydrating formula, which is blended with Iceland glacial water to help relieve puffiness, tighten skin, and tackle dark circles. AND it seems to have almost immediate results?? Add this to your cart ASAP.

www.amazon.com, www.amazon.com

It also helps tighten eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.

Promising review: "I have eczema around my eyes and they are always red, dry, flaky, and puffy. This is the first product that I have tried that has healed my eyes! In less than one week, my eyes were completely transformed! I would give this more than five stars if I could!!!!" —amy

Get it from Amazon for $9.99 (also available in two other versions and sets).

24. A Revlon one-step hair dryer and volumizer so you can fix up your hair in just one easy step. This baby can dry, style, straighten, and add some volume without having to play with about 50 other appliances or products. Just step out of the shower, turn this magic wand on, and brush. Yeah, you're about to understand why this baby has over 400,000 5-star ratings.

www.amazon.com, www.amazon.com

The oval brush design smooths the hair and the round edges create volume — leaving you with a salon-worthy blowout at home. It also has two heat and speed settings and a cool option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them. 

Promising review: "I always read the reviews before I buy them. If I could give this product 1,000 stars, I would. Just buy it and see the difference to your hair. I have thick, wavy, shoulder-length hair. This hair dryer got my hair really salon perfect. It cuts hair blowing time in half and left my hair frizz-free, silky, and soft. Love this product soooo much that I threw out my blow-dryer and brushes." —Antonella M.

Get the 2.0 model from Amazon for $48.99 (available in nine styles, including an older model).

25. A tube of Elizabeth Mott Thank Me Later eye primer that'll instantly grip your shadow and will ensure your color stays intact even as you sweat buckets, shimmying away on the dance floor this weekend. Just apply it to your eyelid prior to dabbing on your eyeshadow of the day, and voila! An eye look that won't budge, no matter how much sweat pools across your brow.

www.amazon.com

Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the U.S.

Promising reviews: "This stuff works!! Wish I would've known about this product years ago!! 10 stars!" —TJ

"This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe

Get it from Amazon for $13.99.

26. A bottle of Elizavecca Hair Treatment for anyone who wants a frizz-free, silky look without paying exorbitant salon prices. Just apply it to wet hair, leave it in for five minutes, and say goodbye to the damaged look your hair has been sporting after years of abuse at the hands of bleach and flat irons. Many reviewers even say this is comparable (or even better) than the pricey Olaplex No.3. 

www.amazon.com, www.amazon.com

Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Get it from Amazon for $7.69.

27. Nyx Fat Oil Lip Drip because why spend $40+ on that one Dior lip oil, when you can have basically the same thing for $9?! It's hydrating (thank you, vegan squalane), has beautiful sheer colors, and, despite the gloss, is surprisingly not sticky! Literally gorgeous. 

www.amazon.com, www.amazon.com

Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer

Get it from Amazon for $8.97(available in 14 shades). 

Reviews have been edited for length and/or clarity.