How Cartier creates icons that endure, even in times of calamity

How Cartier creates icons that endure, even in times of calamity

Lifestyle Asia - Style·2021-02-18 17:00

Cartier knows a thing or two about longevity.

You could spell out the enduring appeal of the French luxury brand with a list of names: Cary Grant, Truman Capote, Andy Warhol, Grace Kelly, Jackie Kennedy, Princess Diana, Mohammed Ali, Angelina Jolie, Michelle Obama. Each one influenced a different era, and each one has been known to favour a Cartier icon.

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