From working in his family's discount shoe shop in Ang Mo Kio to creating a nearly billion-dollar fashion empire, this is the story of how CEO Charles Wong and his brothers brought their homegrown Singapore brand CHARLES & KEITH to global recognition. With products featured on A-list celebrities like Blackpink and Selena Gomez, as well as making appearances at Coachella and the Met Gala, we uncover how the company created shoes, bags and accessories loved by many around the world today. READ MORE: https://str.sg/ovMLv 00:00 Charles & Keith, the global fashion powerhouse 01:03 1990s: Humble beginnings in a discount store in Ang Mo Kio 01:52 1996: How the Charles & Keith brand was born 02:56 Early 2000s and conquering the digital space 04:13 2005: Expanding into the Middle-East and launching bags 05:25 2011: Partnership with investment arm of LVMH 05:52 Expansion into China 06:30 Marketing strategies, celebrity endorsements & fashion collaborations 07:18 Singapore pride and re-focusing the brand back home Follow The Straits Times on YouTube: https://str.sg/ytsub Turn on notifications 🔔 to stay updated. -------------------- WEBSITE ➤ https://www.straitstimes.com WHATSAPP ➤ https://str.sg/whatsapp TIKTOK ➤ https://www.tiktok.com/@straitstimes INSTAGRAM ➤ https://www.instagram.com/straits_times FACEBOOK ➤ https://www.facebook.com/TheStraitsTimes TWITTER ➤ https://twitter.com/straits_times TELEGRAM ➤ https://t.me/TheStraitsTimes PODCASTS ➤ https://str.sg/stpodcasts #straitstimes #madeinsingapore #sg60