How Chow Tai Fook became one of the biggest gold and jewellery chains in the world

How Chow Tai Fook became one of the biggest gold and jewellery chains in the world

South China Morning Post - Culture·2021-01-16 17:03

Chow Tai Fook started out selling gold, transformed the trade with its 999.9 standard, a guarantee of purity, and expanded into diamonds and jewellery

From a single shop in Macau it has grown to more than operate over 4,000 worldwide, and embraced online sales. Twice it paid record prices for rough diamonds

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