Maddie Abuyuan / BuzzFeed News; @colleenhoover Via TikTok

In March, a 20-year-old college student named Aliisha Keens posted a simple video on her TikTok account @beentherereadthat_. All she does is show the cover of a book, but the 10-second clip has now been viewed nearly 700,000 times and is one of the highest-performing videos she’s ever posted.