How Kumu uses virtual gifting to make revenue as a livestreaming app

How Kumu uses virtual gifting to make revenue as a livestreaming app

e27.co·2023-05-15 12:02

Arianne Kader-Cu, Chief Operating Officer, Kumu

So, how does a livestreaming app such as Kumu make its revenue?

In this email interview with e27, Kumu Co-Founder and President Rexy Josh Dorado explains how the company’s revenue is currently driven by virtual gifts available on its platform. It allows users to send one-time animations to support their favorite streamers, who earn commissions from those virtual gifts.

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