How Major Brands Are Changing Their Approach to Black Culture
The 2020 news cycle highlighting the killings of George Floyd, Breonna Taylor, and Rayshard Brooks, paired with the systemic injustices that have plagued the Black community for decades, have Fortune 500 companies as well as household beauty and fashion brands showcasing their alliance to their African-American consumers. Companies have also finally begun to acknowledge the injustices surrounding police brutality in the Black community.
At the same time, Americans are still fighting COVID-19’s resurgence in Atlanta, Los Angeles, and Florida, while unemployment across the country has declined to 11.1 percent, according to the Bureau of Labor Statistics. For Black Americans dealing with the impact on all fronts, the fight is threefold: racism, income equality, and police brutality. These additives only compound the financial woes in the Black community.……
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