How The WNBA Can Cash In On The Caitlin Clark Effect

How The WNBA Can Cash In On The Caitlin Clark Effect

Uproxx - News·2024-04-13 07:03

The probability has never been higher that the person reading this sentence also watched the Women’s Final Four. An average of 18.9 million people were glued to the Dawn Staley-led South Carolina Gamecocks completing a 38-0 season by beating Iowa in the national championship and ending Caitlin Clark’s mythological college career. Did a decades-long appetite for the women’s game breed this moment? Yes. Was the women’s game home to transcendent athletes before Clark? My word count restricts me from listing them all. But widespread fascination has hit an apex — if you need further visual proof and happen to be in Columbia, South Carolina, just look up to see an outsized MiLaysia Fulwiley on Curry Brand billboards — and now, the opportunity is here for the WNBA to benefit from a perfect storm.

……

Read full article on Uproxx - News

America Sports