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The smartphone market has always been a competitive space with multiple brands trying to outdo each other with specs, features, and value to entice consumers.

It’s often difficult for a tech company – especially new ones – to stand out in the sea of competitors but Xiaomi, which was founded in 2010 in Beijing by a group of engineers and designers led by co-founder and CEO Lei Jun, managed to do the impossible and establish a foothold in the market.