Artificial intelligence is no longer the stuff of science fiction when it comes to planning a getaway. It is now becoming a valuable tool for travel, ensuring not only the best value for money, but also a personalised experience.

Tourism has been going digital for many years, whether for booking hotels, train or plane tickets, or searching for tourist information. Travel agents have long since had to reinvent their profession in response to the growing use of the internet in vacationers' travel planning.