How content creators are redefining Hollywood's power structure

How content creators are redefining Hollywood's power structure

MashableAsia·2025-05-02 12:01

In 2025, the red carpet doesn’t just belong to movie stars anymore — it belongs to YouTubers, Twitch streamers, and TikTokkers-turned-Netflix leads. Hollywood has entered a new era where the most coveted currency isn’t box office numbers or awards season buzz, but follower counts, engagement rates, and the ability to move an audience with a single post.

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