How to leverage the e27 Contributor Programme for brand building

How to leverage the e27 Contributor Programme for brand building

e27.co·2022-04-01 18:00

So far in this series, we have established that thought leadership articles are a great way to stand out in the competition and reach out to audiences but, if done right, these articles can also be excellent for brand building.

In fact, a 2020 survey conducted by Edelman and LinkedIn found that nearly half of B2B decision-makers believe thought leadership influences their purchase decisions. However, it is important to remember that there is a fine line between brand building and hard selling. 

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