So far in this series, we have established that thought leadership articles are a great way to stand out in the competition and reach out to audiences but, if done right, these articles can also be excellent for brand building.

In fact, a 2020 survey conducted by Edelman and LinkedIn found that nearly half of B2B decision-makers believe thought leadership influences their purchase decisions. However, it is important to remember that there is a fine line between brand building and hard selling.