Huawei Technologies Co released its latest series of smartphones on April 18, sustaining its momentum after the breakthrough Mate 60 device helped erode Apple Inc’s dominance in China’s high-end segment.

The Pura 70 smartphone series starts at 5,499 yuan (RM3,633) and scales all the way to 9,999 yuan (RM6,607) for an Ultra edition, which matches the price tag on some iPhone 15 models The device, unfurled with little marketing via a post on WeChat, shot to the top of social media trending lists shortly after its introduction. The Ultra model sports a retractable camera with an adjustable aperture – a rarity in consumer phones.