HubSpot buys Israeli AI firm XFunnel to boost search visibility

HubSpot buys Israeli AI firm XFunnel to boost search visibility

Tech in Asia·2025-11-03 04:00

HubSpot has agreed to acquire XFunnel, a platform focused on answer engine optimization (AEO) for marketing teams.

The deal will help marketers track and improve how their brands appear in AI-generated search results.

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