SEOUL, Dec 17 — Hybe has reportedly formed a new joint venture, NFO LLC, and entered a global management partnership with South African singer-songwriter Tyla, as the K-pop powerhouse steps up its expansion into international music markets beyond Korea.

Under the partnership, Hybe will reprotedly  oversee Tyla’s global management and provide integrated support across touring, marketing and promotion, while also exploring opportunities in recording, publishing, brand partnerships and merchandise.