I’m A Shopping Editor, *Of Course* I Have 29 Favorite Products Of The Year Already
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Why should I wait until the end of the year to give you the good stuff?
Posted 8 hours ago
by Amanda Davis BuzzFeed BuzzFeed Staff
I'm Amanda Davis (she/her), a Shopping & Products Editor at BuzzFeed who specializes in many topics, including beauty, fashion, home decor, and my personal favorite — small businesses.
You may think it's too early to call favorites, but after you see purse-shaped vases, custom snack trays, and a body mist version of Eos' delicious Vanilla Cashmere scent — the decision makes itself! From Amazon to some incredibly cool small businesses, these finds will make their way into your favorites list, too.
www.amazon.com, www.amazon.com
BTW, it features a lace-up back *and* a side zipper!
Promising reviews: "Love this corset.... Quality is fantastic, and I got endless compliments both in person and on social, so it truly translates well out of the bag. I buy a lot of clothes on Amazon, and this has got to be a top 5 favorite." —Gwen Begley
Get it from Amazon for $29.99+ (available in women's sizes 6–18 and in 18 colors and patterns).
Amazon, www.amazon.com
See it reviewed on TikTok here.
Promising review: "So I am a ride or die for Eos Vanilla Cashmere. I can't tell you how many bottles of the lotion I've gone through just this year. I absolutely love [it]. When I heard about the perfume, I was SO excited. It's exactly like the lotion; it's perfect. It lasts quite a while. I spray it on me before I go to bed, and I can smell it when I wake up. Plus, you get a good amount for the cost, so it's worth it. This is another Eos item that will be on a subscription now, too. I am dying for shampoo and conditioner, so I hope that's in the works soon! Please Eos! I am a Vanilla Cashmere goddess! Hahaha 💕" —Nikki
Get it from Amazon for $12.99 (also available in seven other scents).
www.amazon.com, www.amazon.com
Promising review: "This little lamp is so cute on my bookshelf. It does need to charge for longer than most other rechargeable lights, but it’s worth it. It’s so cute and just adds a little something special to the shelf." —Jillian Tragone
Get it from Amazon for $44.99+ (available in six colors and styles).
www.amazon.com, www.instagram.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen, and this was just exactly what was needed!! I'm a medium-toned Black woman, and looking for something without a white cast is always a challenge. I have applied it on my bare skin, and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina
Get it from Amazon for $15.92+ (available in multiple styles).
www.amazon.com, www.amazon.com
Promising review: "Looove these so much! I wore them almost every day on my recent trip to France. The jeans are a bit thinner, which makes them more comfortable and lightweight for summer. They were comfy enough for me to wear them on the flight... You can dress it up with heels or dress it down with sneakers. The buttons on the side let you cinch in the waistband if you need to, which is great for finding the right size... so far, the quality seems good. OH AND the pockets are HUGE! So good." —Marina
Get it from Amazon for $48.99+ (available in women's sizes 24–40 Plus and eight colors).
Amazon
Promising reviews: "Stunning! This vase is absolutely phenomenal! I received many compliments! It definitely enhances any bouquet of flowers!" —Michelle Sheppard
"I love love love this vase. It’s thick and of quality, it's great! I bought two because I love it so much!" —SuzyB
Get it from Amazon for $26.99 (available in 12 styles/colors).
www.amazon.com, www.amazon.com
Promising reviews: "Strikingly beautiful and easy gardening, floral, and greenery display! Very sharp, even after repeated use. Truly an attention-getter and catches even my eye at home every time I am near! Getting more now!" —Thomas K
"Easy and rewarding. So happy with my flower arrangement! I can’t believe how long it has lasted, too." —Shopiana
Get it from Amazon for $23.75+ (available in black or white).
Need some tips and inspo? Grab the book Ikebana: The Art of Arranging Flowers while you're at it!
Chunks
Best for short to medium, fine hair.
Chunks is a Seattle-based small business founded by Tiffany Ju. The hair accessory brand was created in Ju's basement (!!) in 2019.
Promising reviews: "Just as cute as I expected, it makes me so happy! The picture frame space is quite small, but I don't even mind. It's my new favorite accessory! I appreciated the personal touches too; it makes it feel like we're sharing art instead of just a product. Now I can carry my dearly departed orange boy around with me every day." —Jenny F.
"I got a standard as well as an oopsie version, and I love them both! I've got so many compliments on it, and it holds my thin, fine hair so well!" —Madison G.
Get it from Ban.do or straight from Chunks for $26.
Amazon
One bold reviewer even added it to their coffee!
Promising review: "The smoky sea salt by Maldon is the best by far that I have found. I love the crunch and flavor. I put it on my steaks and on my vegetables and baked potatoes, and top my scrambled eggs with it. I suggest buying two boxes." —Kimberly Yarbrough
Get it from Amazon for $7.92.
Lisa Says Gah
Lisa Says Gah is a woman-owned small business that has earned Insta fame and is known for its quirky, colorful, and retro printed clothes.
Get it from Lisa Says Gah for $78 (available in women's sizes XS–3XL and six styles).
Tifairy / Etsy
FYI, this bookmark is meant for small/medium-sized paperback books!
Tifairy is a woman-owned small business based in California.
Promising reviews: "So cute and very well made. I bought four so I could give a few to my female family members that also love to read—they were a huge hit!" —Danielle
"Such a cute and fun bookmark! It stays on your book nicely and keeps the pages still. It’s a fun and whimsical way to keep your books. Would make an excellent gag gift for your book lover friend or handout at your next book club." —Betsy
Get it from Tifairy on Etsy for $17 (available in 12 colors; custom color and personalization available upon request).
Cocokind
Cocokind is a San Francisco-based business founded by Priscilla Tsai. The brand specializes in earth-friendly skincare and has expanded into makeup since its launch in 2015.
Promising reviews: "The best lip balm I have ever tried! Use it religiously, it nourishes, leaves my lips soft, and dare I say fuller due to the hydration it packs on ❤️❤️. If you're even thinking of getting it, just do it!" —Karina F.
"I LOVE these lippies!!! I use the cream soda one, and I love how sparkly it is; it feels so good on my lips! When I first bought this, I thought that I would be able to feel the glitter on my lips, and I didn't!!! I LOVE THIS." —Ansley O.
Get it from Ulta for $11.99 or straight from Cocokind for$12 (available in three Olipop styles and eight other colors).
www.amazon.com, www.amazon.com
I own these highlighters (this color variation, specifically) and absolutely love them! They don't bleed and make annotating and staying organized much more enjoyable.
Promising review: "I’m such a fan of Mr. Pen products, and these highlighters are at the top of my list! I have bought several packs over the last year because I use them so much that I go through a pack pretty quickly. I mainly use them for Bible highlighting and in my planner and on my calendar to color-code various appointments and events...The colors are stunning!... The pastels and lighter colors did not bleed through at all...I will continue to buy these over and over again every time I run out because no other highlighters have met my standards like these." —jbk
Get an 8-pack from Amazon for $6.99 (available in various color sets and pack sizes).
Free People
BTW, reviewers recommend sizing down!
Get them from Free People for $148 (available in women's sizes XS–XL, three colors, and in gingham print!).
Amazon
Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman
Get a set of 50 from Amazon for $6.29.
www.amazon.com, www.amazon.com
I'm not kidding, some reviewers actually frame it to help the scratch mat blend into their home even more. It does come with tape on the back if you want to apply it directly to walls or furniture, though.
Promising review: "I’m really impressed with this cat scratcher mat. The size is perfect for protecting walls, couches, or carpet, and the sisal material feels durable and doesn’t shed like cheaper options. My cat took to it right away and prefers scratching this over the furniture.
"Installation was easy with the adhesive pads and twist pins—it feels secure and hasn’t budged even with daily use. I like that it can be used flat on the floor or mounted vertically, so it’s versatile depending on where you need protection. The design is also a nice touch—it doesn’t look out of place in the house, which is rare for cat products.
"Overall, this scratcher is sturdy, well-made, and effective. Definitely worth it if you want something that lasts and keeps your cat happy." —Family Share
Get it from Amazon for $21.99+ (available in six styles).
Promising review: "We absolutely love this rug! We bought it for our cottage, and it completely transformed the space. The colors are beautiful and cozy without being too busy, and the quality exceeded our expectations. It’s incredibly soft underfoot, which makes it perfect for barefoot mornings at the lake and for kids lounging on the floor playing games. It also lays flat quickly and feels durable enough for a high-traffic cottage area. Highly recommend if you want something comfortable, cozy, and stylish!" —maggie
Get it from Amazon for $25.99+ (available in 10 sizes and six colors).
www.amazon.com, Amazon
See it in action on TikTok here.
Promising reviews: "In love! Where do I begin? I can’t get over how pretty it makes your skin look after using it! It spreads on so easily, and it doesn’t leave residue on your clothes/bed, etc. The scent smells so good, and especially after shaving, it makes my skin so smooth and silky-looking. I add a vanilla lotion on top of this. 10/10 buy it!!" —Kendra Rogers
Get it from Amazon for $8.97 (also available inGolden Hour Glow).
www.amazon.com, Amazon
These flats look very similar to a certain Alaïa pair that would normally cost an arm and a leg, just fyi. 👀
Promising review: "These flats are amazing! The mesh material is soft and breathable, and the little patent leather details with the strap make them look so chic. I wore them nonstop in Italy and they were honestly a lifesaver on the cobblestone streets — comfy, supportive, and still stylish enough for all my outfits. They go with everything, from jeans and a tee to a cute dress, and the fishnet look makes them feel unique without trying too hard. Plus, the customer service was super helpful and friendly. Definitely one of my best shoes." —Shiva
Get it from Amazon for $43.99+ (available in women's sizes 6–11 and nine colors/styles; also available in a mule shape).
Baggu
I LOVE MY CLOUD BAG! I got it at the beginning of the year and have used it for every single trip so far. #1: It fits SO much. For a weekend trip, I'm able to pack five to six outfits (I like options, okay? 😅), plus toiletries and more. For longer trips, I love that it fits perfectly under airplane seats as a carry-on and has exterior pockets for my laptop, Kindle, passport, etc. And the pockets are *huge*. #2: It's packable!! As someone living in a smaller apartment, I don't have tons of storage space, especially not for bulky bags and luggage. My favorite thing about this bag is that it folds up compactly and fits inside the interior pocket. So when not in use, it's stored in a drawer in the closet! And #3: the patterns 😍. I own the blurred gingham brown colorway, but have been debating on getting another just because of how many cute options there are. 100% recommend.
Get it from Amazon for $78 (available in five styles) or straight from Baggu for $78 (available in 10 colors/styles).
www.amazon.com, www.amazon.com
This case is compatible with the MacBook Air 13-inch with Retina Display and Touch ID, 2018-2021 models. Cases for the MacBook Pro 13-, 14-, 15-, and 16-inch can be found here!
Promising review: "This crocodile computer cover is sooo cute and stylish 🤎🐊 It fits my laptop perfectly and feels really protective without being bulky. The texture gives it a luxe look, and it’s great for keeping my computer safe from scratches. Love this for everyday use!" —Jaila Hill
"Pretty and functional! I’ve been having a moment with the Pantone cloud dancer, and this hits the aesthetic perfectly. Very easy to put on, fits my MacBook like a glove, made sure I verified my model number to buy the correct size. It’s a beautiful creamy white and looks and feels like leather. The embossed pattern and cut-out for the Apple logo give it such a high-end look, considering the demure price point. I plan on getting this in black, too." —Amazon Customer
Get it from Amazon for $14.99+ (available in a variety of styles and colors, and for the 13-inch MacBook Pro).
Lazy Jamie
Each set includes a salad fork, a dinner fork, a dinner knife, a soup spoon, and a teaspoon.
Lazy Jamie is a small biz based in both New York and Los Angeles that makes retro-inspired home items with a sleek modern touch.
Get the five-piece set from Lazy Jamie for $62.
www.amazon.com, Amazon
Promising review: "This product, my drill, and the flat sponge type cleaning pad were the only thing that worked transforming this very dirty tub into cleaner than clean. Very little muscle power necessary. A little goes a long way. It takes off the worst of things and leaves a kind of ceramic coat behind. It’s amazing." —Glinda
Get it from Amazon for $5.97.
www.amazon.com, www.amazon.com
Promising reviews: "I honestly cannot get over how dreamy this board is. It’s easy to install, the frame looks high-quality, and the size is perfect. It’s nice because it has two holes in the back to stop it from moving/swaying... The design is so gorgeous and versatile that it can fit so many different interior styles. Would 1000% recommend!!" —Amazon Customer
"This pinboard gives such a nice look to my office! I can’t wait to fill it up! My design vibe was moody vintage, and this fits perfectly!" —Ruben Rivera
Get it from Amazon for $89.99+ (available in three sizes and four colors).
Reformation
I recently wore the floral colorway (pictured on the right) to a wedding and received so many compliments! We were in a very hot and humid climate, and I found the dress to be breathable, extremely comfortable, and I loved that the bottom half was so flowy — much more that I expected, honestly! I plan to wear it again for another wedding later this year, so I'd definitely say it's worth the investment!
Get it from Reformation for $298 (available in women's sizes 0–12 and in six colors/patterns).
Have A Nice Day, www.instagram.com
Have A Nice Day is a woman-owned small business!
Get it from Have A Nice Day for $12 (available in tons of styles).
Needs Pottery / Etsy
Needs Pottery is a small business based in Wisconsin.
Promising review: "Lovely quality and arrived super well packaged! It may take time to get to you, but it's absolutely worth it. I requested carrots and radishes for the veggie section, and they're SO cute. I'm in love with it!" —Etsy buyer
Get it from Needs Potteryon Etsy for $125+ (available in five sizes).
NomoHaus
NomoHaus is a small business focused on both beautiful and functional pet furniture.
Promising reviews: "There are not a lot of orthopedic dog beds that are also stylish…until we found NomoHaus! This bed is comfortable, easy to assemble, easy to clean, and so chic and cute. Moose has pretty bad separation anxiety and usually sleeps on a bed in the same room we work in, but after we received this bed, we would find him in the living room sleeping on his NomoHaus bed. Safe to say, he loves his bed! On top of that, customer service was also amazing. I emailed them with a couple of questions, and they responded promptly and answered all my questions." —Calyx C
"And to think that my baby slept in an Amazon box for years! Well, no more! The Leo Bed is an instant hit, top quality, and seriously beautiful 😍 Robbie is a big [cat], 20 pounds of love. The small/medium is the perfect size. Do not hesitate to buy this bed!" —Cynthia
Get it from NomoHaus for $279+ (available in S/M [ideal for cats and small dogs] and L/XL [ideal for larger dogs]).
Michies Madhouse / Etsy
Michies Madhouse is a small business that makes bookmarks and accessories of the horror variety. They've got earthworm and zombie bookmarks, finger pens, tooth earrings, and more.
Promising review: "Gifts for my daughter and granddaughter, and they loved them. They look so real and perfect for their scary reads. Great quality, nicely packaged, and fast shipping." —Beau
Get it from Michies Madhouse on Etsy for $8+ (originally $10; available in two colors).
BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.
Reviews have been edited for length and/or clarity.
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