1. A pair of sliding wrapping paper cutters so you can stop wasting paper when your scissor skills aren't what they used to be. Seriously, you were the best paper cutter in your kindergarten class, what happened?!

Amazon

Promising review: "This item is super easy to use and cuts well every time. I've used it at least five times already and it works perfectly. It's such a great time-saver and I've even come back to buy more for other friends as a cute little gift. This little helper makes me actually enjoy wrapping presents!! Everyone should have one of these Little ELVES!" —Cathy Bitner

Get two from Amazon for $13.99.

2. A Nimbus weekender bag from Caraa designed to look like the puffer jacket worn by *every single* New Yorker during the winter. This chic accessory could be the little nudge you need to book a flight and enjoy a long weekend with your family (and I mean that — it literally worked on me). Every traveling need has been considered with this bag's brilliant design, so vacation stress is sure to be a thing of the past.

www.instagram.com, Caraa

I'm not kidding; when I got my Nimbus bag I was so dazzled by the organized, spacious interior and lightweight material that I decided maybe traveling with my toddler wouldn't feel *too* impossible, and I booked a flight to see my family for Christmas. This vegan piece is made with 100% recycled nylon (water repellent both inside and out), breathing vents, a laptop sleeve, and a water bottle pocket — it even comes with a shoe + wet pouch. 

Get the medium from Caraa for $250(available in three sizes).

3. A paraben-free self-tanner with a mousse texture so you can apply the product evenly (unlike thicker lotions that leave distinct lines behind). With this, you'll get that sun-kissed glow all winter long.

www.amazon.com

Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Review Writer 

Get it from Amazon for $7.58+ (available in various shades/styles).

4. A bottle of Way With Woods, a perfume/cologne hybrid from Snif designed with a complementary blend of white tea, mandarin, sandalwood, amber, vetiver, and musk for folks who love a personal scent that is equal parts bright and rich without being too sweet. 

Amazon

Sometimes my bias really comes out when I feature products, and this is one of those moments. I've been using Snif's scents for *years* — it's how I always smell and I think I smell GOOD. I keep these out on my bathroom counter because the packaging is chic and the names are clever conversation starters that make my house guests think I'm cooler than I really am. I've always had a hard time with personal scents because I prefer cologne, but want something that doesn't scream "I stole this from my husband." This scent is the perfect balance even though, ironically, both my husband and I wear it. It works for everyone, and everyone should have it!

Promising review: "As someone who does not like floral or musky perfumes, this was an amazing find. It’s not overwhelming or too 'young' and will last a good while. I recommend this for anyone in their twenties who wants to smell more mature without comprising that fruity edge and anyone who wants a scent that’s different but still feels sexy without the overwhelming musk." —Kourky27

Get it from Amazon for $52 (available in seven scents).

5. Stained glass window film that'll create privacy (while keeping sunlight!!) and make your home look positively regal. If your place is old but lacking that charming "old home" character, this film is about to completely transform it.

www.amazon.com, www.amazon.com

Promising review: "It's beautiful and installation was really easy. I love it. It is wonderful!!! The pattern changes color as the sun passes throughout the day. Really pretty." —Lily Fred

Get it from Amazon for $18.99+(available in four sizes and six designs). 

6. A tightening neck creamwith Alpha-3 peptide to support your skin if you've noticed a loss of firmness around your neck (gravity is SO tough on our necks!). This also has a hearty dose of collagen to soften uneven texture and help tighten skin that feels loose or droopy. 

Sephora

I've always had a very basic cleanser/toner/moisturizing sunscreen skincare system and have been happy with the simplicity. Once I turned 30, I knew I'd want to slowly add in more specific products to help my skin grow into its age. My neck and chest have been a real focus as I'm getting older, knowing the sun and gravity hit them the hardest, and (although I was hesitant to add something else into my easy routine) the results from this cream made it worth the added effort. It lasts a long time and feels rich and nourishing on my skin. This one's a win!

Promising review: "This is a great neck cream. It's super effective and works like a charm. Consistency is key. There is no scent, which is great, and the packaging is good. A little goes a long way. Definitely recommend." —rmrana09

Get a 1.7-ounce jar from Sephora or Amazon for $99 (also available in three other sizes).

7. AColumbus Craft Meats charcuterie tasting board for folks who love to entertain but find themselves stressing out about meal prep. This delectable board includes Italian dry salami, Calabrese salami, Castelvetrano olives, dark chocolate cranberries, roasted garlic and rosemary crackers, and white cheddar cheese. All items are already displayed in an aesthetically pleasing package — so you can simply open it up and set it out minutes before the party starts! 

Amazon

I've started buying these regularly! I tried their Tour of Italy tasting board at the end of the summer and have since started getting these whenever I know I'm having guests over. Shipping is simple and the meals come fresh. The container itself is already great looking, but I like having the option of placing them on my own plates once they arrive. (Being pre-cut and separated makes creating a beautiful board so easy!)

Promising review: "These are convenient and tasty. I bought a few of these on a whim before guests came over — they were surprisingly tasty and it was all gobbled up. I have since purchased this again and it was well received. This is a nice option when you don’t have time to create a custom charcuterie or need something portable." —Dr. H

Get it from Amazon Fresh for $18.29.

8. A secret book lamp made with linen, wood, and brass details sure to delight folks who want their library to seem as magical as the mystical, romantacy novels lining the shelves of their bookcase. 

Literary Lamps / Etsy

Check out this TikTok and watch this gorgeous lamp book seamlessly blend in with the bookshelf.

Literary Lamps is a small business based in Broussard, Louisiana. They have the lamp available with several different covers to best fit your home's aesthetic.

Promising review: "Not only is this lamp extraordinarily beautiful, but the seller was beyond helpful when I needed the size customized because my bookshelf’s shelves weren’t tall enough to accommodate the listed book size. I literally just bought another one today for my other bookshelf! Truly cannot recommend this product and the seller enough!" —McKenna Barry

Get it fromLiterary Lampson Etsy for $149.99 (available in two styles).

9. A ChomChom pet hair remover roller that'll pick up fur and lock it inside the roller so that cleanup is a breeze and it doesn't lose its effectiveness with heavy use. We love our huskies, but woof, shedding is their greatest skill. 

www.amazon.com, www.amazon.com

Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back-and-forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

Get it from Amazon for $23.99+ (available in four colors). 

10. A pair of cow print clogs with textured haircalf details, a buckled strap, and cushioned soles designed to form to your feet. Get ready to mooove all your other shoes to the back of the closet, because you're sure to be wearing these every dang day once they make it to your place. 

Aerosoles

I'm speaking from experience here. I've been on a hunt for clogs that I won't break my ankles in for ages. I *love* the look of them, but I'm incapable of walking in clogs without tumbling over. These solved that problem — and they're FUN. The pattern is so bold I feel like I can get away with wearing them with anything — they add some oomph to daily wear and make for a bold clashing-pattern vibe with louder outfits. And they are so, so comfortable to walk in. I've used them both with the strap around my ankle and without, carrying my baby around the city, going to concerts, and many a grocery store stop. Easy-peasy (and pretty)! 

Promising review: "These are good quality shoes and the print is super fun! I get a lot of compliments on them. They are supportive, comfortable, and true to size. I definitely recommend them." —Marcie H.

Get them from Aerosoles for $135 (available in women's sizes 6–11 and two colors).

11. A gnocchi stripper so you can be confident in the kitchen. This useful tool can make sure you're on a roll by expertly cutting and twisting individual gnocchi bites with ease. Just wrap a piece around the wooden rod and roll it across the riveted board — easy as pie! Or, um, pasta.

www.amazon.com, www.amazon.com

Promising review: "This gnocchi board is a great addition to my kitchen. It’s essential for making gnocchi and garganelli, which I learned after finding out about its dual purpose. It is small, but you don’t need a bigger size because you’ll be working with one pasta square at a time anyway. The best thing to me is that it’s made in Italy, the craftsmanship is high quality and it’s made in the world home of pasta.

"I made perfect garganelli right off the bat and it has been used for gnocchi several nights this week by popular demand in my household. A little flour and it’s ready to go." —Aidan McMurray

Get it from Amazon for $10.58.

12. A Denman Hair Brush designed with bristles specifically spaced to detangle and shape curls that may otherwise feel frazzled and look undefined. Hit the snooze button and save time in the mornings with this brush by your side.

www.amazon.com, www.amazon.com

See it in action on TikTok here. 

Promising review: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

Get it from Amazon for $21.95+ (available in five colors).

13. A pair ofValley Chain Studs from Poppy Jewelry Designs — this bestselling set is a hit for a reason! The dainty chain and geometric bead combo is sure to add a detailed touch of interest to any outfit without being over-the-top. If you hate your hair getting caught in dangling earrings but don't wanna live in studs forever, these earrings are the accessory you've been waiting for.

Poppy Jewelry Designs

This woman-owned small biz is run by jewelry artist Rachel Chen. Local pickup is available for folks in the Seattle, Washington area. To see more of Chen's collection, check out the entire shop. BTW, if you prefer shopping on Etsy, definitely check out their Etsy shop!

Get them from Poppy Jewelry Designs for $50+ (available in sterling silver or gold fill and in 20 bead colors).

14. A Timberland x AE camo jacket that'll dazzle and delight anyone who's embraced rural style as part of their city attire. I own this jacket and can confirm: It's toasty warm while being lightweight, and it'll make your entire outfit all on its own. 

American Eagle

This jacket has basically been the only thing on my body since autumn began. It's lightweight and fits larger than expected, so I've been wearing it as a one-piece with black tights and boots. It's one of those pieces of clothing that makes you feel *more* comfortable when you put it on, like a favorite pair of sweatpants. BUT you can wear it out! Love this for us. 

Get it on sale from American Eagle for $55.98 (originally $139.95; available in men's sizes XS–M).

15. A personalized minky decorated with fuzzy bugs *and* your kiddo's name, so you can make sure they are literally snug as a bug. This is lightweight and durable enough to be used outside as a stroller blanket (that's how I use mine with my daughter!) but also super cozy as a movie/bedtime blanket. Basically, it's a great choice if you're looking for a comfort blanket your kid can have with them everywhere. 

The Little Lemons Company, Mallory Mower / BuzzFeed

To personalize, just write the name you want inside the box marked "personalization" and if you'd like, you can leave it blank and name-free. I got this blanket for my daughter just before she was born. I loved the look of colorful, cheerful bugs and have grown to love this blanket even more as she's grown up! It's a perfect stroller blanket, lightweight and soft, and it washes well. I love having her name on something this special. This is a win in my (baby) book!

Get it on sale from The Little Lemons Company for $29+ (available in three sizes).

16. A sinfully silky satin-lined beanie that'll keep your noggin cozy *without* drying out and damaging your hair. This'll save you from forcing yourself to keep your hat on in heated homes when you don't want folks seeing your bed head-esque hat hair. Whew.

www.amazon.com

Promising review: "This beanie is perfect for curly and wavy girls! The entire inside is satin-lined. When I took the hat off it did not cause any damaged or frizzy curls! I am in love and need more colors!" —Crystal Ingram

Get it from Amazon for $13.99 (available in eight colors).

17. A bag of lemon pepper pretzels — a LIFE-CHANGING treat sure to make your body feel blessed. These ultra-flavored pretzels are the best possible pick if you're feeling peckish. But be warned: I had these out when friends were over for the holidays and they KEEP coming over hoping I've got "those OMG treats" in my cupboard. Guess it's time to restock. 

OMG! Pretzles

One other very real warning: I gave these to my toddler and now no other treat can compare. It's gourmet or "get outta here!" at our house now. 

Promising review: "These lemon pepper pretzels were unbelievable. They have just the right amount of seasoning." —Gerald B.

Get it from OMG! Pretzels for $8.99.

18. A tub of Reese's flavor C4 whey protein powder that'll turn you into a protein powder convert. This drink mix is formulated with 25g of high-quality whey protein to build and preserve lean muscle. And, despite ALL ODDS, it somehow has 0g of added sugar. I'm literally drinking this as I write this...and I feel like my tastebuds are lying to me because it's so good. It's like drinking CANDY, folks! 

Amazon

Like I said above, I've got this in my coffee at this very moment. Which isn't as serendipitous as it sounds, because I drink this every day. After being diagnosed with gestational diabetes, I reluctantly embraced the world of protein drinks. I had my baby over a year ago but recently started training for a half marathon, so I've kept up my protein intake. I feel like I've tried everything on the market now and nothing (nothing, I say!!) tops the taste of this stuff. If you have a sweet tooth and want to treat yourself to something that tastes good *and* makes your body feel good...this is the stuff! 

Get it from Amazon for $44.99(available in three flavors).

19. An ergoPouch sleep sack for giving infants and toddlers a safe and snug sleep at night. This converts from a swaddle sleep sack — with their arms tucked in — and adjusts to a toddler-friendly sleep sack once your baby is old enough to roll over. And (thanks to clear TOG *thermal overall grade* ratings) babies stay the right temperature all night long! 

Amazon, Mallory Mower / BuzzFeed

The sleep sack above has a 1.0 TOG rating, making it ideal for room temperatures between 70–75 degrees F. Knowing what temperature your child's sleep sack is made for can help kiddos sleep longer (by not waking up from being too cold) and prevent overheating or the need for extra blankets, which can be a suffocation risk. Be sure to check out the ergoPouch landing pageso you can see the different styles and TOG ratings for each item (the higher the number, the warmer the material).

This sleep sack is my toddler's version of a beloved baby doll. She *loves* it and wears it every single night and for most of her naps. If she isn't in it, she sleeps far, far less. She can move comfortably in it and it's a cinch to keep on during a diaper change. 

Promising review: "We tried several big name brands and had to return everything except for these. They fit him perfectly and safely (they're tighter around the neck so they won't bunch up over his face). The sleeves snap open so his arms can be free — we keep the house around 70 degrees and he sleeps comfortably in his pouch and a long sleeved onesie. Expensive but completely worth it. We ended up buying several." —Megan F.

Get it from Amazon for $49.95 (available in three sizes, four colors, and two TOG levels).

20. Gorgeous felt "tile" wall art — these customizable pieces are sound-dampening and pinnable (like cork board) to create decorated walls that have useful functions in the home.

Felt Right

This splurge-worthy art has quickly become one of my all-time favorite pieces of decor. I live in a loft that's right in the middle of a music school...so it gets loud. And not necessarily good. Ever heard an hour-long violin lesson from a beginner? It's rough. Having these sound dampeners on the wall has made such a difference! Each display is gorgeous (their color palettes are literally award-winning), and they complement so many different interior design styles (I have the Quilting Star, and if my apartment was cleaner right now, I'd show you). Owner and creator Talley Goodson has made the products from this small, Utah-based business a must-have home good.

Get the floral version from Felt Right for$199.95 (available in six colors and various sizes and styles).

21. A 360-degree spill-proof cup designed with a game-changing silicone top that can be sipped from any spot (hence the 360 name). The sealed top is non-spill on its own, unlike pop-lid sippy cups. The water comes out from the very edge and only when sucked. This teaches your kiddo how to drink from a traditionally shaped cup very early and without the need for a straw. Sip, sip, hooray! 

www.amazon.com, Mallory Mower / BuzzFeed

Finding this cup makes me feel *very* in-the-know, and I can't believe it's not yet a classic infant cup. Because it's absolute Glinda the Good Witch witchcraft. We originally got our baby an infant cup with a straw, but she was more interested in playing with the lid and would rarely drink from it. The day we got this she caught on instantly — her bottles were gone the same week with no tears and a healthily hydrated baby! I love that it gives her the confidence to drink from regular cups and water bottles, because she now knows how to gulp. Plus, I can just throw this in a bag and go — no drips, ever! This has made our life SO easy.

Get two from Amazon for $14.78.

22. A Cruiser City from Veer designed with swivel wheels furthest from the handle, so you'll be able to push it like a stroller while still getting all the benefits of a ride-on wagon! If you love wagons but find navigating them through grocery isles and sidewalks a chore, this is for you. Push it through the city, then pull it if you're heading uphill or on rockier roads. This is a truly game-changing way to explore the world with your kids. Plus, it has cup holders. 

Veer, Mallory Mower / BuzzFeed

I have never seen my husband gush over a product for our daughter more than he has with this wagon. And I'm just as big of a fan! There are *so* many useful accessoriesyou can get to customize your ride specifically to your family's needs. We have a canopy, a cushioned toddler seat, extra storage nets, a cooler, and more. There are different attachments for season changes and a range of ages — so this truly grows with your child. It is easy to get through doors, swivel around pedestrians, and roam around uneven surfaces at the park. I can't think of a more useful product for parents in a city, or families who are often out and about. And most important: my daughter *adores* it. She laughs, cheers, and giggles the whole ride (plus the cup tray attachment means she can snack on her own while we're on the move). This wagon is the sort of thing that makes me glad I'm a parent in 2024. Parenting products have come a *long* way!

Get it from Veer for $699+(available in two sizes).

23. A personalized pennant for highlighting the MVP in your life with a snazzy flag that's all their own. 

Amazon, Mallory Mower / BuzzFeed

Rosanbella is a small business specializing in personalized nursery and infant goods. Each piece can have up to ten letters, with two sizes available for the best fit. 

The image on the right is of my daughter's pennant! After featuring these for ages I was super excited to have one made for my baby's first birthday. It's such a charming addition to her room, and the type of decor that she won't age out of (like most of the items in her nursery). I love the thought of a piece of decor from infancy staying in her room as she grows up.

Promising review: "I ordered this personalized pennant for a friend who is expecting a little boy! IT TURNED OUT SO CUTE! Love the quality, size, and color! Would recommend!" —Megan Aseltine

Get it from Rosanbellafrom Amazon Handmade for $24.50.

24. A set of floating bookshelves — they're gonna add a lot of magic to your plain white walls while saving your minimal floor space from bulky bookshelves.

www.amazon.com, www.amazon.com

Each shelf holds up to 15 pounds, and reviewers recommend putting your largest, heaviest books at the bottom of each shelf for more support.

Promising review: "These are so much fun! We ordered the small size, which fits standard hardback books (approximately 5–7 hardbacks in my experience). They're a great way to add some extra storage to our very small home, and we've placed them in our hallway so people ask us about them all the time. I'd highly recommend!" —LaBuenaVidaMere

Get it from Amazon for $11.50+ (available in two sizes, two colors, and in sets of three).

25. Aswan table lamp that'll be adored by anyone who knows they deserve a home worthy of an IRL (swan) princess. 

Urban Outfitters

Promising review: "Alexa, play Swan Lake. This was the perfect addition to my bedroom! An absolutely stunning piece that's the perfect size and has the softest light." —JenniferG87

Get it from Urban Outfitters for $159.

26. A handy portable car vacuum for cleaning your car without the extra effort of bringing your vacuum outside. (Because honestly, when do we ever actually do that?)

www.amazon.com, www.amazon.com

It comes with three detailing attachments (a flathead, extendable, and brush nozzle attachment). You also get a carrying bag, filter brush, and spare HEPA filter. Plug it into the 12V aux outlet in your car and the 16-foot cord will give you enough slack needed to clean the entire vehicle!

Promising review: "Yes, it is not as powerful as my vacuum cleaner in the house; however, it cleaned out all the garbage, which I accumulated over the past autumn and winter, in the car. At the end of October, my husband and I went to the ocean, and as we tried to be neat — the sand was still in the car. Finally, I got rid of it! Now my beauty again is clean, as on the first day, when I bought her!" —Julia Bright

Get it from Amazon for $37.99 (available corded or cordless, plus a corded version with a light).

27. A timeless tennis bracelet sure to look like you put down some serious $$$ on Swarovski, which can stay our little secret.

www.amazon.com

Promising review: "Soooo pretty. It’s 100% [similar to] Swarovski for so cheap. Looks exactly like the photo and I wear it every day." —Trysten Walters

Get it from Amazon for $17.95+ (available in two styles, three colors, and three sizes). 

28. A layered necklace set so you can show off your social elite style even though your credit card isn't exactly platinum — they come separated, so you can add on other pieces, too! Reviewers rave about how great the quality is for the price because they don't tarnish. Inexpensive jewelry that doesn't turn your skin green? That's a gift from the gods. 

Amazon

Promising review: "I love the way these layering necklaces look! I haven’t taken them off since I received them and they look brand new still. I’ve worn them in the shower, pools, and beach and they are still perfect." —Allison Kwong

Get it from Amazon for $16.99+ (available in three finishes and 16 other styles). 

29. A chicshower curtain sure to be the statement-making centerpiece your bathroom didn't know it needed. 

Quiet Town

This couple-owned small business began in New York and is based in Brooklyn, although you can find the owners soaking up the sun in California. With the environment on their mind, Quiet Town has begun working to decrease their ecological footprint. Their curtains are designed to "last much longer than any other liner on the market, which creates less plastic waste in general," and they continue to work on designs that are even more eco-friendly (and just as beautiful!) in the future. 

Check out all of the available curtain colors and get one for every bathroom in your house! 

Get it from Quiet Town for $52.

30. Velvet room-darkening curtains so luxe you may avoid looking out your window because pushing these aside ruins the view...of your unreasonably elegant curtains.

www.amazon.com

Promising review: "These curtains are beautiful! They’re even more beautiful in person. Love the velvet touch, plus the emerald color looks so elegant. Before you hang them, I would advise you steam them to get the wrinkles out. I can’t wait to get another color! You’ll be happy with your purchase." —Alex

Get them from Amazon for $38.99+ (available in five lengths, 24 colors, and with grommets or rod pockets). 

31. A slouchy matching set made with thick waffle knit material and big buttons, designed for folks who know how to rock that effortlessly chic "throw on and go" vibe that looks so cool and comfortable, people will think it's gotta be $$$.  

www.amazon.com, www.amazon.com

Promising review: "The material feel and weight are very luxe. A must-have set. Looks and feels very chic, especially with a little French tuck action. Can’t wait to order in other colors!!!" —Michelle Ramirez

Get it from Amazon for $47.99+ (available in women's sizes S–XL and in 21 colors).

32. A hammered glass ceiling light that has brushed brass hardware and an iridescent glow — this is sure to dazzle everyone who walks down your hallway with its diamond-like lighting effect. 

www.amazon.com, www.amazon.com

Promising review: "I’ve never loved something from Amazon as much as I love this light fixture. We call it our disco hallway! It gives off great light, and as you can see in the photo (pictured above, right), it’s like a rainbow prism on the walls and ceiling, but beneath it is regular lighting, so it can be used in all types of rooms. Seriously, get it! If the pendant style would have worked in my dining room I would have gotten it for there as well. I’m obsessed." —Jesi

Get it from Amazon for $112.50+ (available in three colors).

33. An unreasonably lovely hardshell suitcase with such a smooth glide (even when packed to the brim) that you'll think it's competing in a waltzing contest. It's lightweight, has 360-degree spinning wheels, *and* has a TSA combination lock so your stuff is safe and secure while you travel.

www.amazon.com, Amazon

Promising review: "So cute and well made! I bought this suitcase based on looks alone. It is just so adorable and a perfect carry-on size. I traveled with it for the first time last week and was very impressed with the quality and construction. I dragged it all over Manhattan, and the wheels worked like a dream. The zippers are also very hardy and the handle extension is very smooth. Everywhere I took it, I got compliments from strangers on the street. I will definitely consider buying more sizes from this brand." —Anne Lindeberg

Get it from Amazon for $169.99 (available in three sizes, four colors, and a set of two).

34. Aninclined walking pad sure to be a game-changer for folks who feel bogged down by sitting all day at their desk. This is the second walking pad I've tried, after hating the first one I purchased. For me, this machine's incline makes all the difference! The remote is simple to use, there is zero unnecessary bulk, and I *swear* I forget that I'm walking when I'm on this...which has got to be some sort of added witchcraft. 

Mallory Mower / BuzzFeed

The machine tracks your time, steps, calories, and speed. It can go up to 3mph! 

The images above are of my Egofit (and my sister-in-law using it because I refused to get out of my pajamas for a video). The image on the left is the walking pad with a standard coffee table book on it for scale. I'll never be able to rave enough about this machine! The incline makes the footprint smaller and I think it makes walking in place a lot easier, even if it is adding difficulty to the workout. I use this throughout my entire workday (I'm on it this very second!). Since I starting using this I've felt drastic improvements in my energy, posture, and productivity...but maybe we should ask my boss about that last one.

Promising review: "This is easy to move around and store. I walk about four miles a day on it while I work at my standing desk. I’ve only had it for two months but it works great so far. I really like that it counts the time, calories, miles, steps, and speed! I'm glad I decided to splurge and buy this — it's worth it." —Jeff K.

Get it from Amazon for $399.

35. A French-style marble butter keeper — this makes butter soft and spreadable so you don't find yourself destroying a piece of bread by trying to add cold butter to it.

www.amazon.com, www.amazon.com

Promising review: "There are people who have this butter bowl and then there are savages. It’s like Zeus made a statue of himself and then carved the butter bowl out of that. I feel like society moved one step closer to true enlightenment with this invention. It really is the cats meow, and keeps our cat from licking the butter!" —Mike

Get it from Amazon for $29.85 (available in three styles).

36. A silicone clip-on strainer that's dishwasher safe, attaches to any size pot or pan, and designed to save a bunch of space in your kitchen cupboards. 

www.amazon.com, www.amazon.com

Promising review: "This is easy to use and now that I’ve had it a few weeks, I don’t know how I have lived without. Makes draining anything in water so much easier! Highly recommend." —Melissa L.

Get it from Amazon for $9.99 (available in 17 colors). 

37. A "Shower Cat" for folks who spend half their time in the shower making hair art on the walls, which inevitably ends up clogging the drain. TMI? This makes catching your hair *much* easier and gives it a proper place while you finish sudsing up. 

www.amazon.com, www.amazon.com

Shower Cat is a small business established in 2021 specializing in products to prevent shower clogs. 

Promising review: "I first saw this product on TikTok and I knew immediately that I needed it. I just moved into a new apartment and I didn’t want to be how I used to be, where I’d just let hair go down the drain and plug it eventually, or peel it off of the drain after each shower. It works great but I probably need some practice with it. I currently just floss my hair through it so it will hold them and there are a few stray hairs that don’t stick. I would recommend to anyone who is tired of putting your loose strands of hair on the shower wall." —Cari Schwartzkopf

Get it from Amazon for $14.95 (available in two colors). 

38. A grater with a built-in container so you can grate cheese without a mess of shavings ending up all over the place before it gets on your plate! 

www.amazon.com

It also comes with three grating surfaces, a peeler, and a garlic crusher.

Promising review: "What an incredible product...truly! The concept is simple but this item puts it all together seamlessly — with bonus implements! Sturdy, compact, easy to use, clean, and store. What more could any cook want? The cutting area is safely designed with different shredding sizes possible. Bonus items are well constructed with blades and handles of noteworthy quality. Impressive package deal. Well priced. Very pleased!" —Krow

Get it from Amazon for $15.91.

39. The Car Seat Key for parents and guardians who have had one too many manicures ruined by car seat clips. This makes buckling and unbuckling your little one *super* easy and it even hooks onto your keychain so you've always got it with you when getting in the car. 

www.amazon.com

Promising review: "After I had my first child almost a year ago, I stopped getting acrylic nails because I couldn't get him out of his car seat without struggling or breaking a nail. I’d have to get them as an overlay or extra short. But I saw this product on TikTok and had to try it out, and OMG!! It works! It took me a while to figure out the best angle to get him out with it, but once I did, I went to the nail shop expeditiously!! LOL, if you’ve been thinking about this for a while, GET IT! It’s worth it!" —Tora318

Get it from Amazon for $14.99 (available in four colors). 

40. A PhoneSoap cell sanitizer that'll disinfect your device (or glasses/anything that'll fit inside) in just 10 minutes. Sleep soundly with this beside you as it kills the germs your phone has gathered while roaming around with you through public transit and bathroom stops...you get it. I mean, just check out the reviewer's "before and after" bacterial test below!

www.amazon.com, www.amazon.com

Promising review: "What a perfect gadget for getting your phone clean. After touching who knows what while commuting to work, and it being that time of year when everyone around you gets sick, this comes in handy. After the first use, it looked great, and then I wiped it down with the sponge that came with it. I feel so much better about using my phone now." —Daily Ritual Boutique

Get it from Amazon for $59.95 (available in four colors).

41. A seat gap filler to save your phone, keys, and french fries from certain doom.

Amazon

This product has over 50,000 5-star ratings!

Promising review: "I have to admit, my expectations weren't very high. I thought it was more of a joke when my husband got this for me for Christmas. Little did I realize, it would be one of my favorite gadgets ever! I don't know if I realized just how many things went missing in my seat gap. It has really saved a lot of things from disappearing into that black hole. It was easy enough to fit into my car and it's soft! It's just like an extension of my seat, except it fits every curve of my seat! There really isn't another product that compares to this. That's why I gave it five stars!" —Tessa Forbes

Get it from Amazon for $24.99.

42. A versatile veggie chopper that'll help you prep (and clean up!) with speed that feels downright magical. The interchangeable blades pop out, so you can just throw them right into the dishwasher.

www.amazon.com, www.amazon.com

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. This requires very little effort to cut through the food and it has a generous container." —Amazon Customer 

Get it from Amazon for $22.99+ (available in four styles and three colors).

43. A Buckle Me Baby coat  — this coat is crash tested and specifically designed to allow your child to be buckled securely in their carseat, with their coat zipped up over the buckles, so they stay toasty warm even when the car is cold!

www.instagram.com, www.instagram.com

Watch how it works here.

Promising review: "We first bought a Buckle Me Baby coat two years ago for my son and loved how easy it was to use and that it still kept him warm during our Chicago winters. This year we passed his coat down to our daughter and got him a new one and we love the new design with the zipper in the middle. He was so excited to get his new coat in the mail!" —Brittany R.

Get it from Buckle Me Baby for $69.99 (available in different styles and colors 6 months–6 years and in four colors).

44. A chunky knit bag so eye-catching several reviewers have said they get nonstop compliments when they take it out. If you're looking for a statement accessory as useful as it is cute, look no further than this brag-worthy bag! 

Amazon

Reviewers love this bag but warn that you shouldn't put anything *too* tiny in it, because it isn't lined on the inside. 

Promising review: "I received endless compliments on this bag! So very unique and well crafted! The stitches are very well done and nothing falls out. The bag is secure and is the perfect size to fit your keys, phone, wallet, and lip gloss. I feel it is an all seasons bag, meaning you can carry it anytime of the year and feel secure." —Dierra Wilson

Get it from Amazon for $22.99+ (available in two sizes and 19 colors). 

45. John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam that'll be a hit with anyone who knows in their heart their bedhead could look beautiful but know themselves well enough to simply accept that they'll never get into a beauty routine (am I just talking to myself at this point?). This non-sticky product WANTS your hair to look gorgeous, and it's happy to do all the work! Just scrunch it through your wet hair and air-dry your way to a beautifully styled 'do.

www.amazon.com

Reviewers with straighter hair types say the foam helps add voluminous waves to their hair, while those with thicker, wavier hair types say this helps add a bit more definition and shine. This is no longer in my shopping cart — it's being delivered to my door.

Promising review: "Love this stuff when I let my hair air dry! Keeps it from going frizzy. I use a lot of John Frieda products!" —JoAnn

Get it from Amazon for $9.

46. A literal asteroid ring for folks who don't want to do traditional wedding rings, but still want something extra (terrestrial?) special.

Thorum

I have this ring! Both my husband and myself are huge fans of Thorum. We discovered this small biz shortly after visiting the American Natural History Museum in NYC, where we both spent the majority of our day gawking at the meteorite display. Neither of us are into traditional wedding rings, but still love the idea of wearing something noteworthy. Once we found these, we knew it was the right fit for us. This ring is as awe-worthy as the displays at the Natural History Museum...but I get to look at it all the time. It's a real win.

Promising review: "I love this ring. There’s something special about knowing you’re wearing part of an asteroid on your finger. Beautiful work." —Nicole

Get it from Thorum for $580 (available in men's sizes 6–16).

47. A Shark Tank-favorite Click & Carry grocery bag carrier that'll give you Herculean strength in an instant. Hook your bags to the clip, place it around your shoulder, and lift up to *80 pounds!!!* without bag straps literally breaking your back. 

Amazon, www.amazon.com

Click & Carry is a Shark Tank and QVC-featured small business that specializes in easy carry accessories. 

Promising review: "TikTok made me buy it. This is great when you have a few bags and a box — for example, if you balance the bags, you can throw it over your shoulder and walk inside and have two free hands to carry the box, which is great. Product seems well built, and is comfortable on your shoulder or hand because of the padding." —Hung

Get it from Amazon for $13.99 (available in seven colors). 

48. A pack of Elephant Trax labels to make storing (and finding!) things you've packed easier than ever. Attach a sticker to the box, take photos of everything inside, and you're all set! You now have a visual inventory! Never confuse your Halloween and Christmas storage again. The Nightmare Before Christmas vibe isn't really your thing anyway. 

www.amazon.com, Amazon

Promising review: "I am so glad I ordered an extra pack of these. My goal for January was to organize the basement. I have TONS of plastic bins and whenever I need something, I have to open each to find what I’m looking for. I took a few hours the first weekend cleaning out and organizing everything and the bins. I took pictures of the contents of each bin, put one of these stickers on each bin then associated the pics with the sticker’s QR code and voila, done. IF YOU LIKE TO BE ORGANIZED, GET THESE STICKERS!" —Fred Labro

Get a pack of 40 from Amazon for $9.99+ (available in three pack sizes).

49. A bunch of faux tulips (with over 17,000 5-star ratings!!!) that'll stay in bloom all year long, helping you keep your apartment lookin' bright and sunny.

www.amazon.com

Promising review: "They look so real, and I get a ton of compliments on them. Everyone always thinks my husband surprised me with tulips (my favorite flower) and are shocked to learn these are not real. I have several of them throughout my house, and plan to buy more because they are great!" —Abbey S.

Get them from Amazon for $19.99+(available in many colors and in sets of 20, 28, or 60).

50. A sleep-training alarm clock to make rule-following seem positively perky! This displays darling tiny robot facial expressions and glowing colors to let your kids know when it's time to sleep and when it's okay to get up and...wake the parents.

www.amazon.com, Amazon

Promising review: "This was a lifesaver!!! My 4-year-old was getting up at 5:30 :( and we could not convince him to go back to bed. We found this clock and we're amazed at the results. My son loves it! He gets so excited when it turns green and he can get out of bed, or when he wakes up and it is green. It seems to have helped train him to sleep in longer. It is easy to set up. Our only complaint is the light from the indicator (red, yellow, green) is soooo bright. We tip the clock on its face so his room does not light up. He can still see the color, so it's fine. But I do wish we could dim it. Don't let this stop you from getting it though, it was worth every penny!" —JW

Get it from Amazon for $49.99 (available in four colors).

51. A very boring banner you can hang across your fireplace with pride. If the biggest adrenaline rush you get is from canceling plans last minute to stay home among your eclectic decor...this one's for you.

FunCult / Etsy

FYI most of the products from this shop are made to order and thus, they take a little extra time to ship — keep that in mind when making your purchase! 

FunCult is a woman-owned small business run by Caitlin Holcomb from Aurora, Illinois. My maximalist heart is oozing with adoration over all the banners available and the rest of their goods are just as delightful. Their Instagram is a ton of fun, and their logo is so great I want it...tattooed to my body. 

Promising review: I am absolutely obsessed with my banner! It was such an amazing addition to my party. Everyone loved taking pictures in front of it. Thank you!!" —Elizabeth Stone

Get it from FunCult on Etsy for $46+(available in four styles). 

Reviews in this post have been edited for length and clarity.

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