Discounts are dropping and skincare savings are rife – that’s right, the Amazon Prime Day sale is here and with it comes the best beauty deals. If you’ve been thinking about a cosmetics change-up, now’s your chance to do away with worn-out make-up brushes and dried-out mascaras.

Amazon has put on a feast of beauty reductions for 2025, and I’m already seeing top-tier discounts across Korean skincare, ghd hair straighteners and more. Whether you’re on a strict budget or in the mood to splurge, you can rest assured that your favourite high-end and affordable beauty brands have joined in on the deals. Think: Elemis, CeraVe and Color Wow, to name just a few.

As IndyBest’s resident beauty writer, I’ve been busy scouring Amazon for the very best discounts. I’m looking for trending products, tried and tested icons and killer deals – there’ll be no 10 per cent let downs here. Scroll on for my top picks.

Follow live: The latest Amazon Prime Day deals as they drop

Why you can trust IndyBest coverage of the best beauty deals in Amazon’s Prime Day sale