The wait is finally over. Pre-orders for the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and Apple’s all-new iPhone Air are now live in the UK, with mobile networks and retailers rolling out their best offers. I’ve spotted lots of hefty trade-in deals and cheap data bundles for anyone looking to upgrade.

This year’s upgrade is a big one. The Pro-level phones have been completely redesigned on the inside and out, featuring a chunky horizontal camera bar that wouldn’t look out of place on a Google Pixel, as well as Apple’s new A19 Pro chip. They boast triple 48MP cameras, a sharper 18MP selfie camera on the front and, on the Pro Max, a huge 37-hour battery life. The Air is Apple’s thinnest phone in years at just 5.6mm while still retaining the A19 Pro chip on the inside, while the regular iPhone 17 finally gets a brighter ProMotion display and upgraded cameras.

All four iPhones launch on Friday 19 September, alongside the AirPods Pro 3 and Apple Watches, but the best pre-order deals are already live. At the time of writing, I’ve found that the best and cheapest carrier deals are from Sky, but there are plenty of other options from other mobile carriers, and I’ve found some other ways to save money. Below, I’ve rounded up the best offers across all the major mobile networks and retailers, and I’ll keep this page updated as more appear.

The best iPhone 17 trade-in deals in the UK

While there aren’t any discounts on the iPhone 17 or iPhone Air when bought outright, the Apple Store and major retailers are running trade-in schemes to help bring down the cost. I’m rounding up the best pre-order offers from Apple, John Lewis, Amazon and others.