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I Don’t Usually Believe In Magic, But These 36 Beauty Products Have Me Suspicious

You’re telling me a volcanic face roller exists? What’s next? Mermaids?

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by Mariel Guzman BuzzFeed BuzzFeed Staff

I'm a resident writer on the Buzzfeed Shopping team, where my love for shopping (and doomscrolling on TikTok) helps me curate lists of the most trending lifestyle, home, beauty, and fashion products.

1. E.l.f. Suntouchable Invisible Sunscreen, because there's no reason the most important skincare step should be the most expensive — I'm looking at you, Supergoop!. This works similarly, without wasting one of your three wishes, to give your skin SPF 35 protection without the embarrassing white cast. It also works as a primer before going in with the rest of your glam, creating a blurring effect that leaves you with an oh-so-smooth base, ready to slay the day. 

Jenae Sitzes / BuzzFeed, www.amazon.com

My colleague Jenae Sitzes uses it: "The packaging similarities are impossible to ignore, but that's not where the comparisons between this E.l.f. sunscreen and Supergoop's cult-fave product end. I've tried both, and I honestly prefer this E.l.f. version. Supergoop's had a slight graininess to it that I didn't love, while this E.l.f. sunscreen is exactly what I'd hoped Supergoop's would feel like: totally smooth and velvety. Like Supergoop's, it goes on totally clear and doesn't feel like you're wearing a mask; it sinks in immediately. And of course, a major selling point: A 1.7-ounce bottle of E.l.f. Suntouchable will cost you $14, while Supergoop's Unseen Sunscreen in the same size will put you back $38.

Now, it's worth noting that Supergoop's Unseen Sunscreen has SPF 50, while E.l.f.'s product offers SPF 35. Both of these meet the American Academy of Dermatology's recommendation of using a sunscreen with SPF 30 or more, which blocks 97% of the sun's UVB rays. Anything over SPF 30 offers only slightly more protection (and nothing can block 100% of the sun's rays), yet the higher number, the more brands tend to charge. So do with that info what you will! This isn't the only SPF I use, but I love having it in my arsenal, especially when I do want to layer makeup on top!"

Promising review: "This sunscreen is a gem. I was not expecting to love it as much as I do. I absolutely love E.l.f. products, but I rarely try their skincare. Something told me to try this. When I put it on, it gave a smooth silicone finish and feel. I was faithful to Supergoop but didn't want to spend as much as the product is listed for. I will continue to use this sunscreen; it has been one of the best I’ve ever tried. I’ve been into skincare since I was 15; I am 37, and for me to say that this product is a gold mine is rare." —Angelina S.

Get it from Amazon for $14 (available in two sizes and as a two-pack).

2. Grace & Stella's Under-Eye Brightener that'll put a ✨cooling spell ✨ on your poor, restless eyes that can't bear another all-nighter. No need to rub an ice cube on your face. This is designed with a metal roller ball that gives you that ~ahhhhh~ cold effect and, with some help from caffeine, can reduce puffiness, while keeping your skin hydrated. Now you can go about your day looking like you actually got 8 hours of sleep. 

Amazon

Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Get it from Amazon for $12.95+ (available in a steel or rose quartz rollerball). 

3. A tube of Burt's Bees After Sun soother for when an evil spell from the sun leaves you redder than a chili pepper. Don't worry, there's a way to break the curse. This has the soothing combo of aloe and coconut oil mixed with natural antioxidants that will give you that ~ahhhh~ calming relief. It's like giving your skin a true love's kiss of refreshing hydration. 

www.amazon.com

This product is formulated without parabens, phthalates, petrolatum, or SLS.

Promising review: "I’ve been using this product for years now. My first trip to Costa Rica I had it and trust me when I tell you it’s saved my life. I live in Florida now and I never go anywhere without it. After any time in the sun you can use this and you can believe that your skin will be nourished and moisturized it will not hurt and your skin will not peel if used properly. I said your skin will not peel. I love this product for it." —Kenneth

Get it from Amazon for $9.74.

4. A bottle of Mise En Scene Perfect Serum, because it'll actually leave your hair feeling silky smooth instead of frizzy and greasy. Unlike other products that just add a heavy layer to your hair, this nourishes every strand with an oil blend of Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil. It helps protect hair from heat up to 450 degrees, so even after a few passes with your straightener, you'll still have beautiful shine. The $46 Gisou version is shaking in its boots. 

www.amazon.com, www.amazon.com

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

Promising review: "I have really thick, dark, straight-ish hair and this is the best hair oil I have ever used. I used to use an $80 Gisou hair oil, and I can gladly say that this product does work waaaaaay better than those expensive oils. I trust Korean skincare and I know the quality is better, so obviously hair care has to be better too right? This makes my hair soooo soft and it takes away all of the frizz from my hair. It smells really good and it smells fresh and clean. This bottle has lasted me soooo much longer than I expected. A little goes a long way. I love using it after the shower on damp hair, but also on dry hair. It is just an amazing hair oil and I will never use anything else but this." —Brianna

Get it from Amazon for $18.77+ (available in two sizes, as a mist, and five other formulas).

5. Olay Super Cream with Sunscreen SPF 30, a 5-in-one powerhouse moisturizer to give your skin the hydration it deserves, while still giving it the UV protection it needs. It's formulated with Niacinamide, Vitamin C, Collagen Peptide, Vitamin E, aaannndd Hyaluronic Acid, which together help reduce dark spots and fine lines, and keep skin looking as radiant as ever. Plus, reviewers love how well it sits under makeup and how it leaves no white cast. Truly what can't this cream do?!

Amazon, www.amazon.com

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "Super nourishing. I have extremely sensitive skin and this helps with protection from everyday friction and irritation from elements like wind burns. Will be repurchasing." —Tricia D. 

Get it from Amazon for $31.44. 

6. Wonderskin Wonder Blading One Step Lip Stain Masque for real long-lasting color that won't come off after a single sip of your matcha latte. You do have to look like a disco alien for a sec — as it applies a dark blue — but once you peel it off, you are left with a gorgeous pout that won't budge. Now that's magic! 

Amazon, www.amazon.com

Wonderskin is a small business that specializes in makeup and skincare products. 

Promising reviews: "I am typically a skeptic about 'magical' beauty products. This, however, lives up to the advertising. I painted on the thick, purple liquid and waited a whole 10 seconds before spraying on the activator and peeling it off to reveal exactly what was promised. Beautiful bright pink lips, no smudging. It does not even feel like I am wearing lipstick. It smells nice, and when I lick my lips, it does not taste bad. I love lipstick, but it is off within 10 minutes, smudged onto my teeth or my coffee cup. This. changes. everything." —Jennifer Trasport

Get it from Amazon for$22 (available in 32 shades). 

7. Catrice "Instant Awake" Under Eye Brightener, if you've ever dreamed of asking a genie to get rid of dark circles *or* to create a concealer that actually covers them — your wish is my command. Now available in four shades, this brightens and conceals while remaining super lightweight for everyday wear. It's also formulated with hyaluronic acid and shea butter to nourish your skin and give it that extra glow it needs. Just simply pat with your finger (or sponge) for a more awake, natural look. 

www.amazon.com, www.amazon.com

Check out a TikTok of the brightenerin action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

"Seriously amazing for the price. This product makes it look like I don't have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

8. Maybelline Superfluff Volumizing Brow Mousse, because as they say, the eyes are the windows to the soul *but* the brows are the frame, so you better make sure they are ~giving~. This lightly fluffs the brows, while helping give a fuller look that won't flake or leave them stiff. Reviewers love how simple it is to use, while still giving a polished look. 

Amazon, www.amazon.com

Promising review: "So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." —jessica alexandra 

Get it from Amazon for $10.97 (available in six shades) 

9. The Revlon oil-absorbing volcanic face roller that'll make you believe that wizards do exist after one swipe takes away all your stubborn shine. Now you can stop layering heavy powders, wasting blotting sheets, or worse, using toilet seat covers. (I know we've all seen that so-called "hack.")

www.amazon.com, www.amazon.com

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Get it from Amazon for $7.80.   

10. A mintyteeth-whitening pen for your pearly whites that were cursed by years of soda and coffee drinking. This immediately helps remove stains without the need of a five hour long dentist visit that just ends with you in pain. People will think you made a deal with Jeff Goldblum (I mean the wizard) when they see you smiling ear to ear. 

www.amazon.com

Promising reviews: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska

"I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $19.95 (also available individually and in a four-pack).

11. Maybelline New York's Sky High mascara, if you want to trick people into thinking you got extensions or that your lashes can ~defy gravity~ (Cynthia Erivo Style) — I won't tell. The magic is in the flex silicone brush that helps coat and extend every lash from the root to the tip for pearl-clenching volume. It's Amazon's current *#1 bestselling* mascara for a reason. Plus, if you want to switch it up, it comes in fun colors AND a glitter formula(!!!) 

www.amazon.com, Amazon

Promising review: "This mascara is the bomb! Every single time!! Works great! Makes lashes look long and beautiful in this black color. I just love this mascara! If you don't have many lashes, this works superbly in making people think you do! And works well for those with lots of lashes. They all stand out. Look a lot like fake lashes, or you can go light. AND THE BEST PART. The price is pretty awesome for such a great product! Highly recommend." —Mary 

Get it from Amazon for $10.82(available in 11 colors). 

12. Gold Bond's firming neck and chest cream that reviewers call "absolute sorcery." It's formulated to leave your skin feeling hydrated and smooth with ingredients like aloe, salicylic acid, and jojoba oil. It also gently exfoliates, helping tighten your skin to reduce the appearance of fine lines and improve texture. You may notice a difference in just two weeks, that will have your skin thanking whatever magician helped create it.  

www.amazon.com

Check out a TikTok of Gold Bond in action. 

Promising review:  "Absolute sorcery. I have sagging skin at the jawline from weight loss. This stuff has absolutely helped! I’m really impressed. Has smoothed out the crepe paper look. Try it!" —S. Livingston

"This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.97. 

13. Anua heartleaf pore-clearing cleansing oil, the perfect addition to your routine if you have yet to be introduced to the magic of double cleansing. This dissolves any makeup, blackheads, and excess sebum that might be clogging your pores before you go in with other products. You'll think there's sorcery involved when you see the gunk on your hands as it melts off your face — I know, sounds gross, but your skin will be thanking you. 

www.amazon.com, www.amazon.com

Double cleansing is a method of cleansing your face twice: first with an oil-based cleanser to break down oil-based products like makeup and excess sebum that gets trapped in your pores. You then go in with a water-based cleanser to help get all the extra gross stuff off your face, like sweat and dirt. 

Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Get it from Amazon for $17.

14. Or E.l.f.'s Holy Hydration! Makeup Melting Cleansing Balm that'll make you ditch makeup wipes for good! This gently breaks down even your tough waterproof mascara, while keeping your skin moisturized, unlike other removers that leave you feeling stripped. The hyaluronic acid and ceramides give you that extra hydration boost for silky smooth, plump skin. You'll fall into a trance as you massage it in and literally watch your makeup yell *Wicked Witch voice* "I'm melting, I'm melting" — so satisfying!

www.amazon.com

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $6+ (available in four sizes and a two-pack). 

15. Bio-Collagen's Real Deep sheet mask for an overnight glow transformation as you sleep. It's made with hyaluronic acid, collagen, and probiotics to give your skin extra hydration, while helping with texture and the appearance of pores.  If you decide to wear it during the day, just make sure to keep it on until it casts the Disillusionment Charm and blends into your skin — that's when you know it's done. 

www.amazon.com

Most reviewers recommend doing this treatment once per week. It also is designed to be worn while you sleep! It's transfer-resistant so you don't have to worry about waking up to a slimey pillow. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (available in a 16-pack and three other formulas).

16. A bottle of callus-removing gel for your tootsies that are starting to feel like dragon skin. Just soak, apply the gel, and scrub off the dead skin with a pumice stone to reveal soft, hydrated heels ready for a fairytale ball. 

www.amazon.com, www.amazon.com

Promising reviews: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker 

"I saw this product on TikTok. My feet were sort of rough, and I used it as directed, and after four applications, my feet were baby smooth. Now I didn’t soak my feet properly the first three times, but the fourth time I did, and it made a big difference." —Coresa

Get it from Amazon for $12.99 (also available in an extra-strength formula).

17. E.l.f. hydrating grip primer, a genius ~elixir~ for a dewey base that won't slide off after an hour. The gel consistency applies clear and literally GRIPS your makeup without leaving your skin feeling icky. It's formulated with hyaluronic acid to help keep your skin hydrated, plump, and looking smooth. Don't let the "tackiness" freak you out, that just means it's working! 

Amazon, MarielGuzman / BuzzFeed

Check out our Instagram post to see just how grippy it really is. Yup, that's me in the video and photo above! 

This is my HOLY GRAIL primer! I use it every time I have a big event or just need my makeup to last more than an hour. As an acne-prone girly, I've tried so many primers to find one that doesn't irritate my skin and actually leaves it looking relatively smooth. This one has yet to let me down! Make sure to wait 30 seconds before applying your foundation to ensure it has fully set, since it does go on a little tacky. Also, ALWAYS PAT IN for best results. I have made the mistake of rubbing it in like other primers, and it doesn't leave the same smooth finish, or it will clump up a little. The cooling gel is also so nice because it makes your skin feel hydrated and helps your makeup not flake off. It is water-based, so I recommend checking your foundation ingredients to ensure it is compatible. The rule of thumb is: Water-based primer goes with water-based foundation, and silicone-based primer goes with silicone-based foundation. 

Promising reviews: "I got hooked on a little sample of the Milk Hydro Grip primer, but when I went to buy it...$36 for a relatively small bottle! I wanted to find a good alternative, so I bought this. It is PERFECT! Nearly identical formula. I have sensitive skin and this did not break me out. It really does help keep makeup on all day and makes your skin look smooth. I highly recommend this." —Allison

Get it from Amazon for $10+ (available in three sizes).

18. D'alba Piedmont Italian White Truffle First Spray Serum to get that glowing look you want without a 30-step routine. The Piedmont white truffle and Vitamin E help give your skin long-lasting moisture, while also helping to control excess oil for plump skin that doesn't give greasy pizza. Apply before or after your makeup or just when you need a little bit of glow magic. 

www.amazon.com, www.amazon.com

Promising review: "Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great and my skin's tone after I spray it on is so glimmered. It also has a soft scent. It’s definitely worth spending your money on this serum." —me

Get it from Amazon for $16.99+ (available in two sizes). 

19. A root touch-up powder for a quick refresh when life happens and you don't have time to wait for your dye to develop. Simply use the attached sponge applicator to apply the powder directly on any grays, or even on your hairline to help create a fuller look you thought could only be achieved by a fairy godmother. Plus, It won't leave your hair feeling heavy or sticky and will last until your next hair-wash day. 

www.amazon.com, www.amazon.com

Check it out in action on TikTok here!

Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer

"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.

Get it from Amazon for $17.95 (available in two sizes and 14 colors).

20. E.l.f.'s Holy Hydration! Thirst Burst Drops, if you thought the perfect dewey base didn't exist — look no further. This visibly brightens your skin giving it a plump and dewey look that layers beautifully under makeup. You can even use it on it's own for those natural days you just want a bit more *oomph*. *Whispers* reviewers are comparing it to the $35 Watermelon Dew Drops from Glow Recipe.

www.amazon.com, www.amazon.com

Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken

Get it from Amazon for $12.97. 

21. A limited-edition ColourPop Super Shock Blush for cheeks that scream "yeah, I'm THAT girl!" It even comes in the cutest heart-shaped compact that'll have you wanting to reapply just to pull it out. It's very similar to ColourPops viral Super Shock Highlighter with a weightless, bouncy, pigmented formula that lays on the skin flawlessly. I know Glinda would have this in her makeup bag. 

ColourPop

BuzzFeed Shopping editorJenae Sitzessays: "I treated myself to a few things from ColourPop's Valentine's Day collection, including this blush, and it did not disappoint!! I snagged shade Cuter Than Cupid, a gorgeous cherry magenta shade, and it's the perfect buildable blush (for context, I'm pretty pale with cool undertones). The packaging is also adorable; I love the smooth matte finish of the heart-shaped compact. (Psst — I also got and LOVE the eyeshadow palette from this same collection!)"

Get it from ColourPop for $12 (available in two shades). 

22. The super viral Dr.Melaxin "Peel Shot"designed for serious exfoliation, helping to remove dead skin and prevent blackheads. It's formulated with black rice extract, niacinamide, and a combination of AHA and BHA that not only removes the gunk on your face but helps improve your skin's texture. You'll probably think a wizard is involved after you see everything that was in your pores. 

www.amazon.com, www.amazon.com, www.amazon.com

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $18.80 (available in three styles). 

23. Laneige's Neo Blurring Powder, if after a couple of hours your makeup starts to give glazed donut. Alex Russo definitely put a spell on this as it *instantly* absorbs oil for a natural blur and smooth finish. You can use it right on top of your makeup *or* on it's own! The compact dispenses the perfect amount of powder for a mess-free touch-up that won't poof into a cloud when you whip it out. *Psst* There's a keychain case, so it can really be your right-hand man. 

Amazon, www.amazon.com

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $20. 

24. Medicube capsule cream for ultra-moisturizing like never before. Their innovative little capsules (that look like Glinda's bubble) preserve the firming, hydrating benefits of PDRN (salmon DNA), so as you rub the capsule into the nonsticky gel base, the capsule gently pops. Then you apply to your face, and it all deeply absorbs for glowing "glass skin." Reviewers also praise how well it helps with acne scars and fine lines. 

www.amazon.com, www.amazon.com

The number of capsules vs the amount of gel you use — you mix it together on your hand first — depends on your skin type. 1:2 for oily skin, 1:1 for normal and combination skin, and 2:1 for dry skin. 

Promising review: "Love how this makes my skin feel. I have been using it for three weeks and can tell a difference in my face. But the real surprise came from the difference I saw on the top of my hands. I usually take the product and mix it on the top of my hand, then apply it to my face. Well, my 60-year-old hands are plumper and look more refreshed. So if it’s doing that to my hand, then it’s great for my face." —Dally

Get it from Amazon for $19.90 (available in four other styles).

25. Lottabody's Coconut Oil Foaming Curl Mousse that will actually moisturize your natural curls instead of weighing them down. The hydrating oils in the formula will help leave your hair looking shiny, soft, and frizz-free, compared to other products that leave your curls crunchy, sticky, and greasy. You can add this to your routine right after washing — or even dry when you just need a little refresh. 

www.amazon.com, www.amazon.com

It works for all curl types from 2a–4c. 

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Get it from Amazon for $4.22 (also available in a two-pack). 

26. Philips Norelco OneBlade Intimate shaver — a "magic wand" for your more delicate areas that tend to be hard to get baby smooth without a few nicks and cuts in the process. You'll be able to get a super close shave with the safety blade that reduces those painful little bumps. It's one blade technology allows you to get through any length hair for those TMI moments that feels like you need a weed wacker. You'll never go back to humbling waxes or razor bumps again! 

www.amazon.com, Amazon

See a TikTok review of the shaver here! For best results, the brand recommends stretching your skin with one hand, laying the blade flat, and then shaving against the grain. 

Promising review: "I tell everyone about this! No nicks, cuts, or razor bumps! The battery life is surprisingly long, too! I use this ALL over my body. Trust me when I tell you it saves you time and pain compared to a normal razor!! Seriously, never going back to a plastic one after this!" —Holly

Get it from Amazon for $29.96.

27. Medicube's "Zero pore" Padswith a dual-textured surface to help control excess sebum while also exfoliating dead skin. It's full of ingredients like lactic acid, salicylic acid, and botanical extracts — all of which help refine pores, smooth out texture, and give a deeper clean so your skin can finally breathe. No need to go make deals with a witch for soft skin, this will do just the trick. 

www.amazon.com, www.amazon.com

Promising review: "I have really sensitive skin. Most toners or exfoliating pads will leave my skin dry and irritated. At the risk of sounding hyperbolic, these medicube pads are magical, and I saw results within the first 24 hours! I decided to try these to combat sebaceous filaments as mine were worsening. The pads have minimized the look of the filaments/pores and leaves my whole face looking fresh and polished. I feel like these are the beauty secret weapon that no one told me about." —M.

Get a pack of 70 from Amazon for $18.90 (available in four other styles). 

28. Peach Slices Smoothing Solution Ingrown Hair Treatment for those annoying, irritating bumps you can't seem to get rid of. It has a mess-free design that rolls on so you can get into those hard-to-reach areas and crevices. This potion was brewed with AHA, BHA, PHA, and niacinamide to gently exfoliate and help prevent ingrown hairs, while helping diminish dark spots that developed from previous shaves. 

Peach & Lily

Check it out on TikTok.

Promising review: "I absolutely love this product. I'd been going back and forth whether I should buy it for between waxes, as my skin is sensitive and I'm prone to ingrown hairs and overall skin irritation. I have to say I wish I'd purchased it sooner. I use it daily and I've noticed a big difference! I've found that exfoliating is key before applying it for best results. I still get irritation from time to time, but I've been using this solution daily for the past three weeks and have noticed really positive changes in my skin where it usually gets irritated! Due to the roller ball, it doesn't release too much product on application so a little can go a long way! My first body care product from Peach and Lily and I will definitely be reordering once this bottle runs out!" —Claire H.

Get it from Amazon or Ulta for $17.99.

29. Cosrx Snail Mucin Repairing Essence formulated with 96.3% Snail Secretion Filtrate — I know it sounds weird, but trust. Reviewers love the lightweight formula that is easy to pair with other products. It deeply hydrates without feeling like you're wearing a mask. Who knew the answer to glowing skin was SNAILS?! 

www.amazon.com, www.amazon.com

Here's what Buzzfeed Shopping writer Gabriela Manjarrez has to say: "I've personally been using this for months now and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after see how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly; it's like your skin is saying, "Gimme gimme gimme!!"

Promising review: "I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah Downs

Get it from Amazon for $17.89 (also available in a two-pack). 

30. L'Oréal Paris BB Cream for an all-in-one product that hydrates your skin while delivering coverage and neutralizing redness. It's the MVP for those days you want a "no makeup" makeup look but still want to put in a tiny bit of effort. Reviewers love how light and natural it lies on its own, but also praise how well it wears with other makeup. 

www.amazon.com, www.amazon.com

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $10.97 (available in six styles). 

31. A bottle ofsulfate-free biotin shampoo that reviewers call a "miracle shampoo" for its help in creating a voluminous appearance, while helping promote hair growth. It's formulated with rosemary oil, zinc, biotin, and coconut oil to help gently moisturize your locks and your scalp for hair that feels so much fuller.

www.amazon.com

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. And read more about how rosemary oil could be helpful for encouraging hair growth at Cleveland Clinic.

Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Get it from Amazon for $14.95.

32. A pack of collagen-infusedforehead patchesdesigned to help improve skin's firmness to reduce fine lines. It locks in moisture for a smoother, hydrated forehead, and with ingredients like aloe and vitamin E, you might just feel like you stuck your face in a miracle fountain. 

www.amazon.com, www.amazon.com

Promising review: "The patches work great, I could see difference just after few uses. They stick really good and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" —M. Brinson

Get a set of 12 from Amazon for $16.99 (available in two other styles).

33. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that must have magical powers as it's stayed a "holy grail," classic-since-1971(!!!). It helps keep your lips moisturized, while *also* adding a buildable tint that won't cake up like other lipsticks. It will leave you with a gorgeous color and glossy shine that can elevate any look. So whether you have a full face on or no makeup at all, it's the perfect shade for any occasion.

Amazon

Watch this TikTok of someone using it on their lips AND cheeks!

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $25 (also available in pink honey!). 

34. A tiny toenail brace for your ingrown nails that like to have a mind of their own. These are designed to help put them in their place by straightening out the troubled nails and relieving pressure. If your toes could talk, I know they would let out the biggest ~WOOOO HOOOO!~ 

www.amazon.com, www.amazon.com

This comes with a kit containing 10 toenail braces and tools for application. Each brace lasts 3–6 weeks.

Promising review: "I used to be in sports all through middle and high school, and it really messed up my left foot overall, especially my big toe. I was always embarrassed by my big toe during the summer that I’d put a bandage over it to make it seem like it was injured. Finding someone to fix your toe is expensive, and I don’t have that kind of money at the moment. Started doing research on ways to do so, and this one was the best way. It does take some practice, but once attached, it should not move. Your toes will hurt for a day. Like a dense pain. Not sharp. I saw a difference in about two weeks. I’m a month in on the most severe toe, and no more ingrown toenail!" —Sandra L.

Get it from Amazon for $44.99.

35. A must-have 5-in-1 Edgelift curl brush designed to take your natural curls from rats' nest to voluminous ringlets with just one pass. I just know Hermione would've loved this at Hogwarts. It has soft bristles that can eliminate frizz without disrupting your curl pattern, while the ridged edges separate your strands as you brush, leaving you with defined clumps. 

Amazon

Bounce Curl is a small business that specializes in curl brushes. 

Check out aTikTok of the Edgelift Curl Brush in action. 

Reviewers say this works best for 2a–3c curl types. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in three colors).

36. A pomade hair wax stick for those baby hairs that like to reach for the stars. Now you can finally perfect your Hailey Bieber slick back with one easy glide instead of praying for Cinderella's mice to come safe the day. Plus, it has a super strong hold that won't leave your hair sticky or crunchy.

www.amazon.com, www.amazon.com

Hey, you don't ever have to smooth flyaways or lay your edges, but if you want to, this works!

Promising reviews: "This stuff is remarkable! Soft, not gooey, easy to apply with sufficient hold, retains ability to hold down the fuzzies until washed out at next wash day. It has no smell that I could detect, and if I run my hand over the places I’ve smoothed down, it doesn’t feel oily or sticky like gels or hairspray. This is much easier to work with than many styling pastes, waxes, or creams that come in a round flat jar, because the application stick means it doesn’t build up under your fingernails while trying to tame the flyaways... I have 2B-3B waves and curls..." —mamafirebird

"I have 4A-4B curls. When my hair is straight, there are a few spots that are a little frizzier than others, which, to me, isn't a big deal. Some flyaways, however, were the biggest reason why I got this. It lays the baby hairs and is a little bit of a heavier product. I will say you just have to be careful if you're not used to using heavy products. The first time I used it, I just put a little in my hands and then put it where it was needed." —Jay

Get it from Amazon for $7.99 (also available in multipacks).

Still searching for the perfect addition to your beauty routine? Try these:

* Reviewers Call These 32 Beauty Products A “Miracle” And You’re About To Become Their Newest Believer

* "I've Gone Through Four Bottles Now": 30 K-Beauty Products That'll Make You Wonder Why You Waited So Long To Try Them

* TikTok-Famous Beauty Products Reviewers Say They’ll Buy Again

* Beauty Items With Such Jaw-Dropping Results, You’ll Be Fully Convinced A Witch Invented Them

* Makeup Products Reviewers Actually Go Back To Time And Time Again

Plus, lip stains and finds from Sephora, and Walmart.

Why Trust BuzzFeed Shopping?

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

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