I Don't Know What Kind Of Magic Created These 33 Game-Changing Products, But They're So Cool That I'm Not Going To Ask
Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon by how good this is. I mainly use it on my neck, hands, and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P.
Get it from Amazon for $11.97.
www.amazon.com, www.amazon.com
NOTE: Because of the magnets, you should only buy these if you are certain they'll stay out of reach of pets and small children!
Promising review: "I bought this to add to my collection of office fidget toys as my employees like to come in and play with the things on my desk. It gives my staff a few minutes. They come in many colors, and I may buy more colors. If you’re like me and love textures, this is the toy for you. Just remember, not for small kids." —Jurgita Tumosaite
Get it from Amazon for $14.44 (available in different sets).
www.amazon.com, www.amazon.com
This is designed to work on all hair types, with reviewers with 2b–4c curls mentioning it worked for them!
Promising review: This stuff is AMAZING. I have been bleaching my hair for 12 years. My hair has never looked or felt better before using this. It is so soft, shiny and healthy only using this once a week. It has worked better on my hair than Olaplex or other expensive treatments. I'll never use anything else!" —Craig
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.60.
Promising review: "Took this on my first cruise. Anytime that I started to feel woozy I’d reach for it. I’m sure the required act of deep breathing helped a lot - and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly
Get a pack of two from Amazon for $12.99 (also available in a pack of four).
www.amazon.com, www.amazon.com
I've sworn by these for years — I can't shape my nails to save my life, so I get a manicure once a month and then trade out these colors every week or so in between. The colors are so vibrant and fun, the quick dry is NO joke, and what I love most is these tend to last a solid five to seven days without chipping (and are easily fixed with a touch-up). I am a very busy bean and incapable of sitting still for more than a minute, so these have been a GODSEND.
Promising review: "This is the best nail polish I've ever used. I have bought it several times and will continue to buy it in the future. I have had my nails done for years at the salon, as well as using the gel polish with the light dry in the past — and now the past year have only used Sally Hansen instant dry nail polishes and am more pleased that I ever was with either of the other options." —J.L. Senn
Get it from Amazon for $5.98+(available in dozens of colors).
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works!
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Get it from Amazon for$11.93.
www.amazon.com, Amazon
Cliganic is a small business that specializes in all-natural personal care products.
Check out a TikTok of the mosquito-repelling bracelets in action.
Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian
Get a ten-pack from Amazon for$9.99.
Rebecca O'Connell / BuzzFeed
Bug Bite Thing is a family-owned small business established in 2017 that specializes in bug bite relief products.
This works on mosquitoes, bees, wasps, biting flies, sea lice, and more (although TBH, if this list of bugs gets any longer I may just stay indoors forever!!).
Promising review: "I cannot stress to you enough how much better this simple little tool has made my quality of life during summer in Ohio. It rains a lot. There are a lot of mosquitoes. I have horrific allergic reactions to mosquito bites. We're talking bumps swelling to the width of softballs within minutes of the bite. This tool doesn't make those bumps go away, but it stops the itch IMMEDIATELY. I was a huge skeptic; how could a little suction cure this agonizingly itchy allergic reaction? I'll be honest. I still really don't know how it does, but it provides instant relief that no pill, cream, or injection ever has ever achieved for me. If you live anywhere where insect bites are common, you need to own one of these." —Customer
Get it from Amazon for $9.95.
Amazon
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "These have been a game changer for me! For as long as I’ve been shaving, I always end up with bad razor burn and ingrown hairs :/. I switched to waxing for a while, but with summer around the corner that’s not ideal to keep up with. I was looking for a product that would help soothe my irritation and decided to try these. They’re easy to use and have really helped my skin! I use them right after my showers when I shave (armpits and down below) and then in the mornings the next day to keep irritation down, and they’re great. No burning or weird residue left after. 10/10 would recommend!" —Tori Wag
Get a set of 28 pads from Amazon for $18.53.
www.amazon.com, www.amazon.com
Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT
Get it from Amazon for $5.48.
www.amazon.com, www.amazon.com
Promising review: "This was a great addition to our tent. It kept sand off our bags, cooler, and chairs. It’s lightweight and comes in its own bag that is easy to carry and put away. It’s worth the cost — the only thing I am going to get for our next beach trip is a little brush to wipe away the sand that gets on it when someone comes back from the beach with sand on their feet." —J. Crouch
Get it from Amazon for$29.95 (clip the $5 off coupon on the product page for this price; available in two colors).
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in four shades).
Psst — these are also available with matching setting powders for a more matte look!
Amazon, www.amazon.com
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
Emma Lord/BuzzFeed
Check out aTikTok of the foot masks in action.
I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!
Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018
Get a set of three pairs from Amazon for $14.67.
Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.)
Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more.
Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy
Get a pack of eight from Amazon for $10.99.
www.amazon.com, www.amazon.com
Promising review: "Love this product! I have very fine and silky hair and this provides a great root boost to help me style my hair. It is not sticky or stiff and perfectly provides the extra oompf my hair needs! Very easy to use, lift your hair and spray it on. Holds well all day and has a neutral smell." —Ann G.
Get it from Amazon for $12+ (available in two sizes).
www.instagram.com, Amazon
Promising review: "I don’t know why I bother with all the expensive brands and lotions and potions. E.l.f. always knocks it out of the park. I love this retinol oil mostly because it is an oil. A lot of retinol products dry out my skin too much and this prevents that. This is a nice easy affordable step in maintaining my skin." —Aimee
Get it from Amazon for $18.
Promising review: "I bought this because I have the outlandish idea that my refrigerator will look just like those on TikTok, but I am pleasantly surprised to find that it keeps my cold cuts fresher for much longer than expected. It's large enough to hold a pound or more of cold cuts or cheese, which is a bonus. The sealing technology is superb and strong. At one point, I almost could not open the container due to the seal being so airtight. Not only does this product look good in my fridge, but it is saving me money, so definitely a win-win for me." —IrishEyes
Get it from Amazon for $18.13.
Sayso is a woman-owned small business that specializes in the first-ever cocktail tea bag, perfect for cocktails *and* mocktails.
Promising review: "I was a bit skeptical when I purchased, but these are actually fantastic. The taste is great, and the bags make it incredibly easy to mix up what would otherwise be complex cocktails quickly and easily. I've had the spicy marg, espresso martini, and old-fashioned versions, and while they aren't exactly the same as the original they are wonderful for making yourself a cocktail at home. Highly recommend." —Meredith
Get a pack of eight from Amazon for $14.99 (available in seven other cocktail styles and larger packs).
Amazon
Psst — there's a matchingelasticity-boosting collagen body wash as well!
Promising review: "I have spent a lifetime looking for a lotion as good as this one. I am so happy to have tried this, and now I will use it forever. It smells fantastic, comes in a cute bottle, is reasonably priced, and my skin is softer and more hydrated than ever. I've tried everything for dry, itchy, sensitive skin. I use this daily, and I love it. Butters and oils leave me feeling gross and greasy, and most lotions simply do not do the job, and I'll have to reapply constantly. This I apply once daily, and my skin is so soft and healthy now." —Paige
Get it from Amazon for$9.97 (available in four other styles).
www.amazon.com, Amazon
Check out a TikTok of the hair tiesin action.
Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" —Tiara Scheurell
Get a set of 20 from Amazon for$7.99 (available in nine styles).
Check out a TikTok of the laundry spray in action.
Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase.
Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).
Get it from Amazon for $6.99+ (available in different sizes).
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
www.amazon.com, www.amazon.com
Promising review: "OMG. This was a worthy investment. I can't tell you how many people ask about these baskets when they visit my house. If you are into the farmhouse vibes, these are the perfect addition. I hate storing things on my counter, but I love that I can always keep fresh fruit and veggies from the store or garden readily available. The kids love that it is easy to get to, and I am incredibly surprised by how strong the magnet is. I have another one in the coffee nook on the other side of the fridge that holds the coffee pods and seasonings. Love how this has saved me space." —HereIAm
Get it from Amazon for$26.98 (available in three colors).
www.amazon.com, Amazon
Solatec is a small business that specializes in solar-powered outdoor products.
Promising review: "This is a fantastic little fountain with very good power. I shoots up to 12 inches in the air in direct sun. For $10 I cannot understand how it can be made and shipped." —Ben Phillips
Get it from Amazon for $10.29.
Promising review: “AMAZING!!! I followed the directions exactly and saw results within a week! My big toe has been in bad shape for about eight years. It is quickly changing the color of my toe nail back to normal, my nail is becoming thin again, and the curve in my nail is moving back to its normal position. I HIGHLY recommend this product! I can’t wait to see the final result once I complete the process. Don’t hesitate, JUST GET IT!!" —Mariaelena
Get it from Amazon for $16.97+ (also available with nail files).
Amazon, www.amazon.com
Check out a TikTok of the foaming pink drain cleaner in action.
Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner. I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out and it left the sink smelling fresh and clean as well." —Amazon Customer
Get it from Amazon for $15.98 (also available in a two-pack).
ToiletTree is a small business that specializes in bathroom products for home use.
To keep it fogless, add hot water to the reservoir behind the mirror before you shower. This comes with a squeegee and a little shelf, and even rotates so you can get your best angle!
Promising review: "I have tried multiple 'fogless' mirrors, but they all fail to live up to their claim. This one really works. Whomever came up with putting hot water in the back gets a thumbs up from me! You won't be disappointed with this mirror." —Veronica Greene
Get it from Amazon for $28.45.
Promising review: "Best way to make bacon!!!!! I will never cook bacon any other way. Bought one for me and one for my daughter. Buying one for my MIL for Christmas." —Amazon Customer
Get it from Amazon for $15.99 (available in three colors and two-packs).
www.amazon.com, www.amazon.com
It fits any phone up to 100 mm x 170 mm (or about 3.9 inches x 6.7 inches). It's also a great fix for keeping out sand and dirt (and a great option for runners, if you're caught in the rain but still want to be able to toggle through your music options).
Promising review: "I purchased this case in July for an upcoming canoe trip with a friend, and as luck would have it, we flipped our canoe. I just assumed my phone would be discovered a thousand years from now and placed in a museum as an ancient artifact. Fast forward to this week. I was contacted via FB by an Alachua County Sheriff’s Office diver, and guess what he found? Yup, my phone case with all of the contents intact and dry as a bone! He had to cut the case open, but there was not one single drop of water in it, and he ended up purchasing a case for himself because he was just that impressed!" —Julie McDonald
Here's what BuzzFeeder Elizabeth Lillyhas to say about this case: "With these, I find that they're good for about a day due to condensation. So, for a trip, I'll buy two to three. I've used this case to take underwater pics, on boat rides, and have worn it with the lanyard, jumping off a boat into water. So, I really trust these!"
Get it from Amazon for $6.49 (available in 14 colors).
www.amazon.com, www.amazon.com
Magical Flames is a small business that specializes in color-changing fire products.
Psst — do not roast s'mores or any other edible thing over this fire if you're using the colorant!
Promising review: "This product is so easy to use. Just toss a packet into the fire and watch the flames change color. The colors were beautiful and received a lot of oooooos and ahhhhhhs. Surprisingly, it lasted for quite a while. We will enjoy this addition to our campfires this summer." —Debra L. Musselman
Get a pack of 10 from Amazon for $13.59.
www.amazon.com, www.amazon.com
Hello, I'm a walking cliché of Woman In Her Mid-30s Who Is Very Obsessed With Protein, since it took me three decades to realize I'm in a much better mood all day if I cram it in at every opportunity. I'm very, VERY picky about the protein bars I'll eat — Barebells and Nick's are my go-tos — and these Built bars knocked it out of the park! They have a truly marshmallow-like consistency and the most ridiculously satisfying texture and chewiness. The flavors I've tried have all been spot-on, and they don't leave any kind of aftertaste. I am perpetually out and about and in need of a snack, so I have one of these in my purse at all times!
Get a pack of 12 from Amazon for $29.99+ (available in 10 flavors).
www.amazon.com, www.amazon.com
Check out a TikTok of the Sqeezy in action.
Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess
Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for$9.99.
Reviews have been edited for length and/or clarity.
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