I Explored The Vast Depths Of TikTok And Brought Back These 34 Products To Show You
Kuumba Made is a small business that specializes in luxury scents at affordable price points.
Promising review: This is my absolute favorite scent. I heard of this from someone I follow on TikTok and figured I would try it out. I fell in love with it the second I put it on. The scent is nice, not super strong, which I like because most perfumes bother my allergies. The scent lasts for a while. One bottle lasts me a few months. I recommend this scent to all my friends. I have tried other scents from this brand, but I think this one is the best." —rich allen
Get it from Amazon for $9.99 (and check out the rest ofKuumba Made's scents for more options!).
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Check out a TikTok of the eye drops in action.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Get it from Amazon for$11.93.
www.amazon.com, Amazon
Check out a TikTok of the marshmallow lip treatmentin action.
Promising review: "My new must-have! My number one go-to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi
Get ti from Amazon for $4.99 (also available in Strawberry Acai).
www.amazon.com, www.amazon.com, www.amazon.com
Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie
Get it from Amazon for $25.
Check out a TikTok of Gold Bond in action.
Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang
Get it from Amazon for $11.19.
www.amazon.com, www.amazon.com
Check out a TikTok of the Kitsch clip in action.
Promising review: "Just got this today and I love it! I needed something that would keep my hair up, but not pull and not pull it out when I removed it, as well as something that was comfortable and safe to wear while driving. I haven’t driven with it in yet BUT, I am lying in my bed, on my iPad with my head in the pillow and am very comfortable. My new holy grail for putting my hair up. Could not be happier! My hair is long, and moderate thickness, and it holds beautifully." —Kimberly A.
Get it from Amazon for $7.99+ (available in three sizes and five colors).
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Check out aTikTok of the eye gel in action.
Promising review: "I was skeptical to order this because I have tried so many others like it claiming to work and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue and your makeup does not clump under the eye from it. I have tried products that were ten times the cost and didn’t work like this does. I am on my second order and will order again!" —Keri Clark
Get it from Amazon for $5.98.
www.amazon.com, Amazon
Check out a TikTok of the serum in action.
Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein
Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).
Amazon
Check out a TikTok of the transparent drip tray cutting board in action.
Promising review: "I have been eyeing this for months but was hesitant. Once I saw they added a catch tray, I was SOLD! I love this for all my fruits and veggies. The size is perfect, and the catch tray is so convenient. I like the thickness and sturdy, nonflimsy feel of it. Very happy with this purchase." —Tori S.
Get it from Amazon for$29.99.
Check out a TikTok of the banana hanger in action.
Promising review: "I recently purchased this folding banana hook hanger, and it has been a great addition to my kitchen! The design is clever and space-saving, allowing me to easily fold it away when not in use. It keeps my bananas fresh and prevents them from bruising, which is a big plus. The hanger is sturdy and well-made, ensuring it can hold a bunch of bananas without any issues. Highly recommend for anyone looking to organize their kitchen and keep their fruit in great condition!" —Challas Gordman
Get it from Amazon for $6.45 (available in five colors and in packs of two).
Amazon, www.amazon.com
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
www.amazon.com, Amazon
Cliganic is a small business that specializes in all-natural personal care products.
Check out a TikTok of the mosquito-repelling bracelets in action.
Promising review: "I moved last year from Southern California to North Carolina. Bugs of all types have always been attracted to me but the amount of bites I got last summer was WILD. Someone gave me one of these types of bracelets to use one day and it seemed to work SOOOOOO I decided to buy myself an arsenal to prepare for this summer. I read the reviews and about 99% of them had great results. I've only used this bracelet twice but both times I was outside and un-touched. Delivery was very quick so that was a plus. I'm not fond of the smell, I'm hyper sensitive to smells, but I'd rather have the odor than being chewed alive." —Tracey Agopian
Get a ten-pack from Amazon for$9.99 (also available in larger packs).
www.amazon.com, www.amazon.com
Check out a TikTok of the Airy Sunstick Smoothing Bar in action.
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina
"One of the best facial sunscreens I've ever used. The design is amazing and contours your face perfectly. It works well on its own or layered under makeup. No issues with clogging my pores or breakouts. I wore it on a trip to Mexico, and it did its job flawlessly. I will repurchase again and again." —Tlong
Get it from Amazon for $17.02 (also available in two-packs).
Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.)
Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults.
Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more.
Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy
Get a pack of eight from Amazon for $10.99.
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
Check out a TikTok of the nail formula in action.
Promising review: “AMAZING!!! I followed the directions exactly and saw results within a week! My big toe has been in bad shape for about eight years. It is quickly changing the color of my toe nail back to normal, my nail is becoming thin again, and the curve in my nail is moving back to its normal position. I HIGHLY recommend this product! I can’t wait to see the final result once I complete the process. Don’t hesitate, JUST GET IT!!" —Mariaelena
"I left it for five minutes after soaking in warm water. No burns, no discomfort. This left my feet looking new. Will buy again." —Naomi Ram
Get it from Amazon for $16.97+ (also available with nail files).
Amazon, www.amazon.com
Promising review: "Soooo pretty. It’s 100% [similar to] Swarovski for so cheap. Looks exactly like the photo and I wear it every day." —Trysten Walters
"TikTok made me do it. I've been influenced. These bracelets are perfect." —A. Simmons
For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelryfor more options, including earrings, bracelets, and anklets!
Get it from Amazon for $22.45+ (available in four colors, two styles, and three sizes).
www.amazon.com, www.amazon.com
Check out a TikTok of the seamless underwear in action.
Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua
Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon!
Get a set of six from Amazon for$19.99 (available in women's sizes XS–XL and 12 sets).
Amazon, www.amazon.com
Check out a TikTok of the bread bow knife in action.
Promising review: "I recently purchased a bread knife, and it has become an essential tool in my kitchen. The serrated blade effortlessly slices through various types of bread, providing clean and even cuts. The ergonomic handle ensures a comfortable grip, making it easy to maneuver. It’s a reliable and efficient addition to my kitchen arsenal, highly recommended for anyone who loves fresh, perfectly sliced bread." —Mykayla Stump
Get it from Amazon for$13.99.
www.amazon.com, www.amazon.com
Promising reviews: "If you're someone who has sensitive skin like me, this product is for you! I highly recommend it. I learned about this product on TikTok and decided to try it out. It's worth the money. The smell is not overbearing, and it reminds you of a refreshing citrusy fruit. I'm very particular about trying skincare products, but this is your go-to. It will have your face feeling refreshed and clean, and there's no white cast." —Elisabeth L.
"Omg!! Dude, I've always had really bad dark spots and hyperpigmentation, especially during the summer months. I had a tiny rash I’d been trying to get rid of for some time on my thigh. I used this soap, I checked on it that same night. Tell me why the rash is damn near gone!! I live, breathe, and swear by this soap!! It’s so good!!" —Erion
Get it from Amazon for $14.99.
Amazon, www.amazon.com
Check out a TikTok of the crinkle cutter in action.
Psst — reviewers warn that this is sharper than it looks!! It makes for easy cutting, but definitely make sure it's kept away from little hands.
Promising review: "I bought this to specifically cut cheese. I love how easy this is to use. The cheese sticks a bit, but it is really easy to knock off the already cut cheese. I love it! Price is basically free if you want nice looking cut cheese!!! The cut cheese really does look fantastic!!! You could easily cut other things like carrots, cucumbers, and other things. So simple to use, and cheap!" —Amazon Customer
Get it from Amazon for$4.99 (also available in a pack of two).
www.amazon.com, www.amazon.com
Check out a TikTok of the Bella toaster in action.
Psst — if you're looking to save space in your kitchen and don't want to sacrifice on aesthetic, check out Bella's matching line of compact, affordable kitchen appliances!
Promising review: "The narrow width of this toaster helps free up real estateon my small countertop, plus it accommodates two slices of toast, English muffins or bagels as well as a regular width toaster. It comes in a beautiful teal color which I love. And the three toast levels ensure you don’t burn food and the quality of the toast is just right — from light to brown. I highly recommend it!" —Joyce Hill
Get it from Amazon for$24.99 (available in four styles).
Amazon, www.amazon.com
Check out a TikTok of the baby Stanley in action.
Promising review: "Wonderful. Coffee stays a lot hotter in this cup. Great size. Matter of fact, it's perfect." —LaHoma
Get it from Amazon for $20 (available in ten colors and larger sizes, which come in dozens of colors).
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B.
Get it from Amazon for $6.97.
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
"Okay WOW. I've never used an airbrush foundation before, so I was pretty skeptical, but oh my goodness, this covered everything and looked SO natural. And it took five seconds! Not tacky or sticky at all, and not drying either. A little goes a long way, lesson quickly learned, and the brush is your best friend for blending it out. Just keep blending and keep blending, and it looks better and better. I still looked fresh-faced and flawless after a full day of family and running around. Will definitely be buying this again." —Katy
Get it from Amazon for $14.99 (available in 15 shades).
www.amazon.com, www.amazon.com
Check out aTikTok of the oil sprayer in action.
Promising review: "I really like this sprayer. The glass bottle gives it a slightly heftier weight than the all plastic variety, holds a lot of oil, and has an awesome spray pattern (sprays evenly every time). It's also pretty. The gold design on the bottle gives it a more luxury look. Fits my hand well, and easy to use. Would recommend." —Norma P.
Get it from Amazon for $22.99 ( available in three styles).
Amazon
You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water.
Check out a TikTok of the Oxo Rapid Brewer in action.
Promising review: "I'm in love with various forms of coffee preparation and I've tried all forms of equipment to make them at home. If asked what I prefer for a quick cappuccino, that's easy. This OXO Rapid Brewer. I've played with my Aeropress for over two decades, including all the necessary add-ons and doo-dads to get close to what this machine does on the first attempt. Get comfortable with a bag of fresh beans, a quality burr grinder, and friends. Do rounds of blind taste tests. I think you'll agree." —Cynthia
Get it from Amazon for $39.99.
Amazon, www.amazon.com
Londontown is a small business that specializes in nail care products.
Check out a TikTok of the nail veilin action.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K
"Beautiful color: subtle but elegant. Lasts well. Small bottle, but plenty to use before it gets thicker. Would definitely buy again. Recommended." —Kokopelli
Get it from Amazon for $20 (available in nine shades).
www.amazon.com, www.amazon.com
Country Chic Paint is a family-owned small business that specializes in all-in-one paint.
Promising review: "I've bought a total of four of these things. I went on a kick of painting all of my generic black/dark brown Ikea furniture. I used this on both the shiny/smooth furniture and wood furniture, and it worked well on both of them. It definitely worked better on the wood furniture, though. The paint was unexpectedly very easy to use and the color came out a LOT prettier than expected! It was easy to clean off my hands and brushes and the paint came right off my clothes in the wash as well. Overall, I'm very very pleased with this paint and will purchase more if I need any crafty paint in the future." —Anna
"I saw this on TikTok and it looked so easy. I’ve hated my TV stand since I bought it. It was all black and just brought the room down. I used two coats and it is perfect! 10 outta 10 recommend!" —Gig94Em
Get it from Amazon for $28.95 (available in 55 colors).
www.amazon.com, www.amazon.com
Check out a TikTok of Nick's bars in action.
Promising review: "I have tried Nick's salted caramel keto ice cream and LOVED it, so I wanted to search for some more of Nick's products and found these chocolates. I got the coconut and peanut/fudge ones, and let me tell you they are DELICIOUS! I would highly recommend these chocolates and will definitely be ordering again in the near future!!" —Emina
Get a 15-count variety pack of Coconut and Peanuts & Fudge for$33.99 (available in five other styles).
Psst — Nick's also makes a DELICIOUS variety of Swedish-style chocolate protein bars and nut bars you can check out on their Amazon storefront!
www.amazon.com, www.amazon.com
Check out a TikTok of the Grim Steeper in action.
Promising review: "My best friend loved this for her birthday. She loves Halloween and tea, and this was such a cute and perfect gift." —Harley Nixon
Get it from Amazon for $13.54.
Amazon
Touchland is a small business that specializes in hand sanitizers.
Check out a TikTok of Touchlandin action.
Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R.
"I love the light fragrance of this sanitizer and how it doesn’t dry my skin. Definitely will buy again." —Lindsey Ogden
Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options).
Amazon
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "As I’m aging, my skin is changing and feels a little rougher. I saw these on TikTok and thought I’d give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey, but I feel like it did last me a while." —Emily Bianca
"I have very sensitive skin and started using these exfoliating pads a few days ago and already noticed my skin looks better. My pores look tighter and the small white bumps around my nose are clearing up. I will definitely be ordering these again, especially since they don’t irritate my very sensitive skin." —Jo Rod
Get a set of 28 from Amazon for$20.
www.amazon.com, www.amazon.com
Check out a TikTok of the gaming pillow in action.
Promising review: "I work from home a few days a week, and every once in a while, my work extends into the evening hours. I have a home office, but sitting at my desk all day is sometimes very tiring. I purchased this big memory foam desk pillow so that I can relax on my couch and still put my laptop up and have a comfortable working area. This pillow is big but very comfortable. It has armrests that wrap around your sides, and they also have little pockets for random things like your cell phone or the remote. It’s so nice to just lean back into my comfortable couch and have this big soft desk in front of me." —Jenn Butterfield
Get it from Amazon for $59.99 (available in three styles).
Reviews have been edited for length and/or clarity.
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