1. E.l.f. Halo Glow Liquid Filter that looked at the iconic (and expensive) Charlotte Tilbury Flawless Filter and said, "Game on, pal." Not only does this give that dewy, soft, "barely there" finish, but it's designed to hydrate your skin with hyaluronic acid, helping improve your moisture barrier for longterm glowiness, too. 

www.amazon.com, www.amazon.com

Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill

"If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview

Get it from Amazon for $8.75+ (available in 15 shades).

2. Catrice "Instant Awake" Under Eye Brightener, which will be your holy grail for concealing and brightening dark circles under your eyes when your schedule is throwing you for a loop. This lightweight, color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference — one that a lot of reviewers compare to the $33 Becca version. 

www.amazon.com

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

3. E.l.f.'s Hydrating Core Lip Shinein the "Ecstatic" shade, which reviewers say captures the some magic as "Black Honey," the $25 ~universal shade~ from Clinique that's blowing up on TikTok at a fraction of the price. It doesn't shift colors as magically as the other version, but it's a perfect, nonsticky "go-to" lip to keep in all your favorite bags. 

www.amazon.com, www.amazon.com

I personally will live, breathe, and die by the magic of$25 "universal" Black Honey version — it lasts FOREVER and also functions as the perfect blush — but it sells out so often that I am also deeply relieved to know it has a cheap alternative in case of lip emergency! 

Promising review: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

Get it from Amazon for $6.95+ (also available in six other shades). 

4. And Moodmatcher color-changing lipstick, an affordable WinkyLux alternative that not only adapts to the pH of your skin to create a personalized, perfect shade for your skin tone, but lasts for HOURS. Reviewers marvel at its all-day staying power even after meals and breaking a sweat. Look at that lil' green lipstick go!! 

Amazon

Moodmatcher is a small business that specializes in color-changing lipstick. 

Promising review: "This color is beautiful, and shows up differently on everyone. This thing that I like most about this product, is that it stays on all day even through eating several meals. I have to use a microfiber cloth to remove it at night!" —Rasheda

Get it from Amazon for $6.59 (available in 10 shades). 

5. A Baccarat Rouge 540-inspired moisturizing body wash infused with white jasmine, red currant, and sweet amber that reviewers swear by for a cheap alternative to keep that delectably luxe scent on them all day long. Nothing wrong with smelling a lil' ~~expensive~~! 

Amazon, Emma Lord/BuzzFeed

I bought this after being peer-pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry. 

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99. 

6. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. 

www.amazon.com, www.amazon.com

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. TheSOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get it from Amazon for $9.99+ (available in four sizes and in multipacks).

7. E.l.f's brand new Lash XTNDR Tubing Mascara, an alternative to the $26 Blinc version and a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

8. A bodycon lounge dress perfect for fans of Skims looking to spare themselves a few bucks — this versatile, figure-hugging dress has just the right amount of compression to mimic the iconic style and stay oh-so-comfortable for long periods of wear. 

www.amazon.com, www.amazon.com

Promising review: "I have the Skims bodycon as well, and this is a great alternative! The Skims dress is ribbed, and the fabric is thinner and softer, but I don’t think that the Skims dress quality increases proportionally with the higher price point. If I were to purchase another bodycon dress, it would hands down be this one. It hugs my figure beautifully and can be layered and styled for all seasons. It’s one of the most versatile pieces in my wardrobe!" —Makayla Curtis

Get it from Amazon for $24.99 (available in women's sizes XXS–XL and in seven colors). 

9. A bottle of Elizavecca hair treatment, an Olaplex-like repairing mask infused with collagen ingredients and protein extracts that will help restore hair health and reduce shedding. All you gotta do is apply it on wet hair after a shampoo, wait five minutes, and rinse it out.

www.amazon.com, www.amazon.com

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Get a bottle from Amazon for $7.50.

10. A TikTok-famous "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar  👀. 

www.amazon.com

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $4.81. 

11. A ridiculously high-quality oversize cropped puffer jacket reviewers are not only obsessed with, but compare to the Aritzia version for a fraction of the price. This insulated, cozy, trendy puffer is perfect for anyone whose motto is "Go go go!!! ... As cutely as possible, of course." 

www.amazon.com, Amazon

It even features an adjustable drawstring at the bottom for a personalized fit! 

Promising review: "I had no idea I would love this as much as I do. First of all, the cut is superb. Cropped yet oversized. It’s super warm and cozy. I literally grab this five out of six times. Today I ordered it in red! You need this. You want this. You shall have it!" —Cassidy Barbeau

Get it from Amazon for $45.99+(available in women's sizes XS–L and 15 colors). 

12. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. 

www.amazon.com, www.amazon.com

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $9.98 (available in five other styles). 

13. An affordable cult-favorite luxury-scented candle with a scent reminiscent of Le Labo's Santal 33, and a throw so satisfying that reviewers can't stop gushing about it. If you're in the market for a signature scent for your space, look no further than this jasmine, oud, and sandalwood blend. 

www.amazon.com

Lulu Candles is a US-based small business that specializes in scented candles and perfumes. 

Promising review: "This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle, and this one is very, very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto

Get it from Amazon for$19.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).  

14. L’Oréal Paris Makeup True Match Lumi Glotion designed to enhance your skin's natural ✨ glow✨ just like the pricy Drunk Elephant drops — perfect for anyone who wants a lightweight alternative to foundation or just a lil' extra low-effort, ethereal shimmer in their lives. 

www.amazon.com, www.amazon.com

Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not an oily feeling at all, and it doesn’t dry out the skin either. Just a total package. Can’t beat the price either." —Figgy08

Get it from Amazon for $13.98+ (available in five shades).

15. A pair of waterproof wireless earbudswith AirPods Pro energy — except these feature a charging case that, bless its technologically savvy heart, has an LED display letting you know exactly how much charge is left. Reviewers also love how delightfully comfortable and sweatproof these are, making them a solid, affordable option for talking on the phone and exercising. 

www.amazon.com

Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don’t have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin

Get it from Amazon for $27.99+ (available in nine colors). 

16. And a pair ofwireless over-the-ear headphones crafted to look like AirPods Max, so you can still enjoy the comfort and chic style of their iconic headphones without shelling out hundreds of dollars. These feature premium cushion padding, a built-in mic with the ability to take calls, 10 hours of playtime per charge, and surprisingly decent noise blocking for the price. 

Emma Lord/BuzzFeed, www.amazon.com

iJoy is a small business that specializes in headphones and tech accessories. 

I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point. 

Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero

Get it from Amazon for $19.99+ (available in five colors). 

17. Eos' Shea Butter Vanilla Cashmere body lotion, which TikTok is going *feral* over both because of the lightweight, long-lasting moisture, and the soothing, delicious smell that reviewers compare to more expensive brands like Philosophy and Bath & Body Works. 

www.amazon.com, www.amazon.com

Promising review: "Heaven sent for your skin; heavenly scent to enjoy. This feels absolutely amazing going on. Gets absorbed quickly, for a lotion rich with oil. Doesn't leave a greasy feeling, as long as you give it a minute or two to fully absorb. The scent is, for me anyway, like aromatherapy. It smells like an iced sugar cookie, and is a great base layer for fragrance. Very relaxing." —Dragonheart Jo

Get it from Amazon for$3.99+ (available in two sizes).  

18. A sophisticatedlaptop tote bag so you can easily (and chicly!) carry not just your tech, but the whole arsenal of I'm A Very Busy Business Person things you need to get through the day. Reviewers compare this to the $100 Beis version, and especially love the unexpected depth and pockets included. 

www.amazon.com, www.amazon.com

Promising review: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, pencil case, two books, makeup bag, water bottle, wallet, lotion, phone and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

Get it from Amazon for $34.86+ (available in ten styles). 

19. E.l.f.'s new sheer tint, hyaluronic acid-infusedmoisturizing "Squeeze Me" lip balm that comes in flavors like Vanilla Frosting, Honeydew, and Peach. We all work very hard and deserve an affordable way to perpetually taste like birthday cake!! 

Emma Lord/BuzzFeed, Amazon

I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries. 

Promising review: "BUY IT, you won't regret it! After purchasing some of the more expensive Laneige ones, I decided to try this lip balm. I feel like these work so much better, and for so much less money! I'm obsessed with the scents and the formula is non-sticky, in my opinion, just a good slick balm. Peach smells like the peach ring candies, and honeydew actually reminds me of the old B&BW scent Cucumber Melon." —Kelly

Get it from Amazon for$4(available in five flavors). 

20. A classic herringbone necklace so close in style to the Tiffany HardWear version that you might blink and mistake it for the real thing (imagine being able to drop $13,000 human dollars on a necklace though, MY STARS). 

Amazon

Promising review: "I’ve been thinking about purchasing the Tiffany version of this necklace, but when I saw this one, I decided to purchase it. So glad I did. It is beautiful and very substantial. When I first put it on, couldn’t believe the weight, in a good way. Feels and looks expensive, and the color of the gold is perfect, in my opinion; not too yellow or orangey. Love, love, love this necklace!!!" —FAXA10

Get it from Amazon for $15.19+(available in six styles). 

21. A pair of ~dreamlux~ leggings made with an oh-so-buttery soft material reviewers compare to Lululemon's Align ... but WAY cheaper. If you're looking for a reliably squatproof, comfy, compressive legging, look no further than these. 

Amazon

I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My "I'm not like other girls" bit is that for some reason I am always comfier in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I'm like, "Am I still wearing them??" I use them to run outdoors because that is the only circumstance I'll wear a legging, and I'm happy to report after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren't wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too. 

Promising review: "Super comfy. I usually don’t write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts. Highly recommended!" —Criselle Johnson

Get them from Amazon for $29+ (available in women's sizes XXS–XXL, two inseams, and 22 styles). 

22. A pair of slingback heels you'll love for the Chanel vibes and love even *more* for the affordable price tag and surprising comfort. Reviewers mention how comfortable these are compared to typical slingback straps, with no gnarly "break in" period typical of the style. 

www.amazon.com, www.amazon.com

Promising review: "I was blown away by how comfortable these shoes are. I didn’t get a chance to break them in before going on a trip. On the first day of wearing, I did 5000 steps (travel + office walking). No blister and no pain! I read all the positive reviews so I was hoping for that outcome but I was still impressed by how comfortable they were. They are true to size and very elegant. And the back strap didn’t fall off while walking." —azmom

Get it from Amazon for $44.99+ (available in women's sizes 5–12 and in six colors).

23. A pair of oversize square sunglasses giving such ~designer~ vibes that passerby might mistake you for an incognito celebrity. Reviewers mention that these have the same look as Bvlgari, Quay, and Bottega versions that cost up to $400 👀. 

www.amazon.com, www.amazon.com

Promising review: "I found these because a girl on TikTok was wearing them. The quality is amazing. Not cheap material. Good shape. I love them. Totally worth the price. I’ll probably end up getting another pair to keep in my car." —Alisa

"The best sunglasses ever. I own so many colors. Quality is a 10/10, they are stunning and look so expensive!!" —Mikayla Vallati

Get it from Amazon for $14.99+ (available in 14 lens colors). 

24. A plated, jewel-embedded ring you can buy yourself as a little treat if the $1,250 Cartier Love Ring is decidedly out of your budget. Dare I say this version is ... prettier than the designer one? 

www.amazon.com, www.amazon.com

Promising review: "The perfect non-name-brand ring you can find honestly. I wasn't looking for a Cartier knock-off when I found this ring, but I have had people ask me if it's the real deal. I honestly love this ring though, the sizing was accurate, it is weighted well, none of the 'diamonds' have fallen off, and it hasn't tarnished! I've worn it daily for almost a year now and it has held up well. It has some very small scratches on it, but that's typical of most rings. For the price, I am super happy with this ring and I honestly can't believe how well it has handled everything I've put it through." —Eva Richterkessing

Get it from Amazon for $9.99 (available in sizes 5–12, three finishes, and two styles).

25. E.l.f.'s Holy Hydration! Lip Mask for anyone who wants to go TURBO on locking in enough moisture for the perfect pout, but winces at Laneige princes. This silky, hyaluronic acid-infused formula is designed not to stick, so it plays nice with other lip products at all times of the day. 

www.amazon.com, www.amazon.com

Promising review: "If I could give this lip mask 100 stars, I would. What is there not to love about this product? It's beyond moisturizing and quite soft as you put it on, like butter. The scent has me perplexed. Not sure that's the correct word to use. I know that scent. It reminds me of something from the '70s or '80s. The scent takes me back, but to where I do not know. AAAA++++, it's a must-buy!" —Stina

Get it from Amazon for $7. 

26. Peach Slices Acne Spot Dots, a hydrocolloid sticker comparable to the $$ "Mighty Patches" that you can apply straight onto open zits to help drain them and reduce redness overnight. Personally *love* to see a problem magically disappear while I'm snoozing. 

www.amazon.com, Amazon

Peach & Lilyis a skincare brand founded by celebrity esthetician Alicia Yoon that specializes in toxin-free, vegan beauty products made with recyclable packaging. The company plants a tree with each order, and a portion of its proceeds have gone to to Restore NYC since 2016. 

Check out a TikTok of the acne spot dots in action. 

Promising review: "This brand is so affordable and works just the same as the more expensive brands. I go through them so quickly so this is a plus! I’m generally a picker at my zits, but if I can get to one of these dots in time I save my face a lot of irritation and pain. I wear them at night and sometimes during the day, only takes about two to get rid of those pesky whiteheads, sometimes more for a big zit. They really suck everything out." —Savannah Wilson

Get a pack of 30 from Amazon for $4.88. 

27. An oversize, lightweight knit button-up cardigan with a vibe reviewers compare to the beloved Jenni Kayne "Cocoon" cardigan. This is just *begging* to be layered with all your coziest looks, and it this price point, it might be an investment to grab a few colors to have on hand 👀 . 

www.amazon.com

Promising review: "The sweater is extremely comfortable and high quality, and the color selections were awesome. I chose the cognac color which is kind of a taupe-ish brownish color. Bought it to match some khaki boots, and the match was terrific. The pockets are nice. The sweater is roomy. The sleeves are a good length. The thickness is perfect for warmth without being overly bulky. I really like this sweater and will order more colors." —Alana Mohacsi

Get it from Amazon for $32.99+ (available in women's sizes XS–XL and three styles). 

28. A sleek pair of leather buckle mules that might as well be the identical twin sister of the Gucci version ... except cheaper *and* more comfortable, since this version comes with padding. Your feet and your bank account will be so happy to see it. 

www.amazon.com, www.amazon.com

Promising review: "Such cute shoes that are maybe even better than the designer inspiration! I ordered a 37 and usually am a 6.5. They fit perfectly. The footbed is more padded than the designer version. Leather is soft and comfortable on the foot. Sole is not slippery." —Emily Wilson

Get it from Amazon for $49.89+ (available in women's sizes 5–12 and in 10 colors).

29. A Lululemon-esque adjustable mini belted pack(aka ~fanny pack~) you can wear around your waist or shoulder for a lightweight bag alternative that you won't lose, since it is literally attached to you. A lot of reviewers mention how genuinely *stunned* they are by how much this little bag can secretly carry. 

www.amazon.com, www.amazon.com

Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie

BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear. 

Get it from Amazon for $11.98+ (available in 40 colors). 

30. Etude's delightfully multipurposeDear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! 

www.amazon.com

Promising review: "I bought theBenefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael

Get it from Amazon for $7.40+ (available in three shades and combo packs). 

31. A compressive cropped zip-up workout jacket so chic that you'll want to stock up on them not just for workouts, but errand running and days when your schedule is just "go go go." This is a great way to add some Lululemon-esque pieces to your rotation without breaking the bank! 

www.amazon.com, www.amazon.com

Promising review: "Lululemon WHOOOO? Great quality, washed well with my regular laundry. Retained it color and shape. I wore it for a back day at the gym and it was extremely comfortable/durable, no issues! I will keep buying these crop jackets. Also if you have a bigger chest I suggest you size up!" —Amazon Customer

Get it from Amazon for $29.99(available in women's sizes XS–XL and 12 styles). 

32. An adorable, roomy duffel bag that's practically *screaming* "take me on a weekend trip," — people compare this durable, water-resistant option to Herschel's duffel and love that it comes with long handles for easy maneuvering and a side panel to hook it to a roll-on suitcase. Bonus: it's small enough to use as a "personal item" on flights!! 

Amazon, www.amazon.com

Promising review: "This bag is amazing!! It’s the perfect size for all my gym stuff. Clothes, shoes, water bottle, pre-workout, headphones, toiletries, etc., and it can be made smaller or bigger height-wise with these little buttons they have on the side that you can snap down. Very cute. It also has some inside mesh pockets to help separate things better. If you thinking about it, just buy it! You won’t regret it." —Sarah Brackenrich

Get it from Amazon for $17.99+ (available in two sizes and dozens of colors).

33. A hydrating, plumping lip glow oilreviewers compare to the cult-fave Dior Lip Oil ... that is, if it were a FRACTION of the price 👀. 

www.amazon.com

Promising review: "I will no longer pay $40 for the Dior lip oil. It smells the same. It's not sticky, but stays on. This is a great glossy look that feels comfortable." —Brianna Clark

Get it from Amazon for $3.99+ (available in four shades and in two-packs). 

34. L’Oréal Paris Collagen Daily Face Moisturizerso intensely hydrating, plumping, and smoothing that reviewers compare it to the $100 Charlotte Tilbury Magic Cream 👀. Not only is this super effective (and affordable!) for use overnight *and* over time, but its nongreasy formula makes it play super well with makeup. 

www.amazon.com, www.amazon.com

Promising review: "I absolutely LOVE this product. The texture is just like the CT Magic Cream. It is super rich but doesn't make the skin feel greasy. I have extremely sensitive/acne prone skin and this doesn't break me out at all. I have been using it for about two years now and I will never stop using it. Super inexpensive and works wonders!" —Monica S. 

Get it from Amazon for$9.99 (available in two sizes, and unscented and fragranced). 

35. A bottle of Nyx matte setting spray for anyone who wants the all-day protection of MAC and Urban Decay's setting sprays without the price tag — this matte finish will lock your look in place in just a few seconds, even on days when the sun is trying to melt you like an ice pop.

www.amazon.com

Promising review: "Expensive isn't always better. I tried this spray before spending the day outdoors in 90-degree heat at Disneyland, and the only place my makeup moved was on the tip of my nose because I have allergies and use a lot of Kleenex. But otherwise it looked as fresh as it did when I put it on. I’ve used Mac and Urban Decay setting spray and they never worked as well as this stuff. I am completely amazed. Definitely give it a try." —Stephanie

Get it from Amazon for $9.97 (also available in dewy and radiant finishes, and a jumbo size).

36. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like Farmacy Green Clean, Dermalogica, and Elemis! 

Amazon, www.amazon.com

Juno & Co. is a small business specializing in personal care and skincare products. 

Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer

Get it from Amazon for $14.99. 

37. A ridiculously soft oversized hoodie reviewers compare to $$ brands like Skims, Aritzia, and Abercrombie. You know how on TikTok sometimes people say "this hoodie hoodies" like it's a noun and a verb? Enter this cult-favorite, reviewer-beloved hoodie, which does, in fact, hoodie. 

www.amazon.com, www.amazon.com

Promising review: "I’m obsessed with this hoodie. I’ve been looking for a warm, soft hoodie with a big hood for a long time. This quality is excellent and feels more expensive. It is an oversized fit. I usually wear an XL top and sometimes L. The large fit perfectly! I want one in every color now." —LindsayW

Get it from Amazon for $32.99+ (available in sizes XXS–4XL and 34 colors). 

38. A two-slice touchscreen toaster with all the fanciness of the $350 TikTok-famous version and none of the "YIKESSSSS" of the price tag. This lets you select seven different toastiness levels for your bread, and specify if you're putting other carbs in there, like bagels, English muffins, waffles, and even gluten-free bread. 

www.amazon.com

Promising review: "I love this toaster! It has all the options I need: lifter, countdown timer, visual icon of the toast colors, and all the toast varieties anyone could want, from white to grain to bagel to waffle to English muffin to gluten-free. It not only has reheat and defrost options, you can even add more toasting time, too. Truly, it has all the bells and whistles anyone could want and is easy to use." —Tanya Feddern-Bekcan

Get it from Amazon for$42.29+(available in six colors and in a four-slice toaster style). 

39. A set of sophisticated cylindrical wineglasses to rival Crate & Barrel's, and to elevate your Friday wine-cheese-and-Netflix nights so instantaneously that you'll feel like an extra in one of those Shows About Rich Families Who Fight All The Time. 

www.amazon.com, www.amazon.com

Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories. 

Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren

Get a set of two from Amazon for$18.40+ (available in three styles). 

40. A chic structured toiletry organizer with a "window" so you can look inside and easily access whatever you need on the go. Reviewers especially love how the structure of it stops items like beauty products or medications from getting crushed inside (and that it's a heck of a lot cheaper than the $100 Truffle Clarity version). 

www.amazon.com, www.amazon.com

Reviewers also use this for "emergency kits" for their car! 

Promising review: "Best Amazon purchase in awhile. The bag is TSA-compliant which was the most important thing for me, but it is also well made, very sturdy, and the shape of it makes it easy to organize my liquids by laying them down rather than forcing them all to stand up. Even the packaging was beautiful. 10/10 would recommend." —RZ 

Get it from Amazon for $14.24+ (available in seven styles and nine colors). 

Reviews have been edited for length and/or clarity.

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