If you tuned in to the previous season of Netflix’s Love Is Blind, you might have caught an intriguing moment: contestant Taylor Krause dabbing a mysterious oil on her wrists before writing a note to Garrett, the man she eventually married.

The little bottle? None other than Pure Instinct’s Pheromone Unisex Perfume Oil, a viral fragrance that’s been all over TikTok before the show’s release.