1. Laneige's Neo Blurring Powder absorbs oil and blurs pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy.  ✨

Amazon, www.amazon.com

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25. 

2. Clinique Pop Lip + Cheek Tinted Oiltailor-made for the lifelong fans of the TikTok-famous "universal" Black Honey lippie that sells out time and time again — this ~juicier~, luscious version gives a dewier finish perfect for the lips and cheeks and a tint that lasts, making it the ultimate in your "no makeup makeup" arsenal. It's basically as if Dior Lip Glow Oil, Benetint, and Clinique Black Honey had a baby. 

Amazon

Promising review: "I’ve fallen in love with this color. It looks amazing on anyone. The lip oil is long lasting and looks beautiful on my cheeks too. It doesn’t dry out my lips or feel too sticky." —Jane

Get it from Amazon for$27. 

3. A cult-favorite Creamy Coconut fragrance rollerball reviewers compare to the pricey Sol de Janeiro version.  👀☀️  This is from TikTok-famous small business brand Kuumba Made, known for its luxury scents at ridiculously affordable prices, so you know they're on their game — reviewers especially love how ~beachy~ and long-lasting this sweet but elevated fragrance feels and how nicely it plays with other scents! 

www.amazon.com

Kuumba Made is a small business that specializes in luxury scents at affordable price points. 

Promising review: "AYOOOO this is perfect, literally smells exactly like that Sol de Janeiro spray #71 — the perfect beachy, vanilla, and coconut mix, I’m obsessedddd!! I put it on to test on my skin and hours later, it smells like I JUST applied it!" —Isabella Jimenez 

Get it from Amazon for $9.97 (available in six scents and three sizes). 

4. Gold Bond's firming neck and chest cream your skin will be SO happy to soak up — this is formulated with aloe, salicylic acid, and jojoba oil to help hydrate, tighten, and gently exfoliate your skin so effectively that you should be able to see early results in two weeks. (For some reviewers, it only took a few days!) 

www.amazon.com

Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P. 

Get it from Amazon for $11.97. 

5. Sally Hansen's iconic Insta-Dri nail polish perfect for anyone who wants quick touch-ups on their fingers and toes but has ZERO time to spare. If you're looking for a reliable, long-lasting, fast-drying polish to save not just time, but big bucks at the salon, I cannot recommend these enough! 

www.amazon.com, www.amazon.com

I've sworn by these for years — I can't shape my nails to save my life, so I get a manicure once a month and then trade out these colors every week or so in between. The colors are so vibrant and fun, the quick dry is NO joke, and what I love most is these tend to last a solid five to seven days without chipping (and are easily fixed with a touch-up). I am a very busy bean and incapable of sitting still for more than a minute, so these have been a GODSEND. 

Promising review: "This is the best nail polish I've ever used. I have bought it several times and will continue to buy it in the future. I have had my nails done for years at the salon, as well as using the gel polish with the light dry in the past — and now the past year have only used Sally Hansen instant dry nail polishes and am more pleased that I ever was with either of the other options." —J.L. Senn 

Get it from Amazon for $5.98+(available in dozens of colors). 

6. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. 

www.amazon.com

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works! 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Get it from Amazon for$11.93. 

7. A delightfully affordableinstant foot peeling sprayfor anyone ready to go full YEEHAW!! on a pedicure, without the big salon price tag. This not only helps gently remove dead skin, but moisturizes dry and cracked heels, so you'll really get some refreshing bang for your buck. 

www.amazon.com, www.amazon.com

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

Get it from Amazon for $5.48. 

8. Mise En Scene Perfect Serum, a beloved K-beauty staple reviewers compare to the $46 Gisou version for MEGA hair hydration and heat protection up to 450 degrees, so you can style your hair without sacrificing on ✨shine✨. This unique blend of seven-oil blend Moroccan argan, olive, coconut, apricot, Marula, jojoba, and camellia oil not only protects hair, but helps correct damage from dryness, *and* reduces drying time. 

www.amazon.com, Amazon

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).

9. Neutrogena Hydro Boost Hyaluronic Acid Face Moisturizer with SPF 50 (!!) designed to deeply hydrate your skin, help repair its moisture barrier, *and* protect it from UV rays all at once. Reviewers also love that it's truly ~~invisible~~ and acts as a lovely primer for makeup (and is easy to reapply on top of it!). It's also sensitive-skin friendly, with reviewers on tretinoin swearing by it for extra protection. Did someone say ... HOLY GRAIL?? 

www.amazon.com, www.amazon.com

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I have really sensitive skin and I’ve been looking for a good daily sunscreen. This sunscreen makes my skin soft, helps with dryness, and protects me from the sun! It can sometimes feel a little greasy when you first put it on but the feeling quickly goes away! I love it and definitely recommend it!" —Faith Watkins

Get it from Amazon for$19.97. 

10. And Hawaiian Tropic's SPF 30 Mineral Powder Sunscreen Brush, aka your scalp's BFF this summer — reviewers don't just swear by this for face coverage and a protective setting powder, but for protecting their hairline without their hair getting goopy from sunscreen scalp sprays or regular sunscreen lotion. Bonus — this is a heck of a lot cheaper than its competitors, like the $35 Supergoop  and $36 Brush On Block! 

www.amazon.com, www.amazon.com

Promising review: "Wish I would have found this sooner! Works great and so far the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle

"I have fine hair so anytime I’m in the sun I get burnt on my scalp. Regular sunscreen make my hair super oily and gross and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james

Get it from Amazon for$15.87. 

11. A hairbrush cleaning tool with a pointy end to easily rake hair out of your beloved brush in one go, plus bristles to get rid of all the build-up left behind. Now you just have to deal with that giant hairball when it tries to reincarnate as a Furby. 

Jenae Sitzes / BuzzFeed

Here's what BuzzFeeder Jenae Sitzes says about it: "I finally tried out this tool with my Crave Naturals brush, which I used for (*checks Amazon order history*) TWO YEARS without every doing a deep clean of it. I mean, sure, I would regularly pull out the loose hair and whatever I could get to using my fingers, but there was always this gross layer at the bottom I couldn't reach, and I kind of just tried my best to pretend it wasn't there. LET ME TELL YOU: This tool is genius. With barely any effort, it pulled out that gross, years-old layer of *stuff* at the bottom of my brush (the photo above shows that layer already ~dislodged~ by the tool, right before I pulled it out), and now I don't have to feel disgusting every time I run it through my hair. It actually feels like it's doing a better job of *brushing* now too! Seriously, if you are a human with brushable hair on your head, you need this."

Get it from Amazon for $11.95.

12. The Ordinary Caffeine Solutionfor the *ultimate* in eye-depuffing relief — this serum works over time to brighten dark circles and tired eyes so you can look fresh as a daisy, even on nights when you're Liz Lemon-ing and ~working on your night cheeeeese~ a little later than you planned. 

www.amazon.com, www.amazon.com

Promising review: "I started using this a week ago, and I can already see a difference! You only need a pretty small portion, so this will DEFINITELY last me quite some time, and for the price, it really is worth it!! It doesn’t have a scent to it, and as someone who has very sensitive skin, it doesn’t bother my skin one bit! I always feel very relaxed after putting it on and feel just better!" —Kindle Customer 

Get it from Amazon for $9.20. 

13. And Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. 

www.amazon.com, www.amazon.com

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Psst — these are also available with matching setting powders for a more matte look! 

14. Color Wow's "Raise The Root" thickening and lifting spray gives your hair some instant ~~VAVOOM~~, no teasing or heat styling gymnastics required. 

www.amazon.com, www.amazon.com

Promising review: "Love this product! I have very fine and silky hair and this provides a great root boost to help me style my hair. It is not sticky or stiff and perfectly provides the extra oompf my hair needs! Very easy to use, lift your hair and spray it on. Holds well all day and has a neutral smell." —Ann G. 

Get it from Amazon for $12+ (available in two sizes). 

15. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are 10 times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

Emma Lord/BuzzFeed, www.amazon.com

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99.  

16. Olay Super Serum Body Wash makes anyone with dry summer skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides for 24-hour hydration that will make you feel as ~luminous~ as the sunshine. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) 

www.amazon.com, Amazon

Check out a TikTok of the Olay Super Serum Body Washin action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

"I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW

Get it from Amazon for $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

17. And Olay's Firming Body Lotion full of collagen peptides and a Vitamin B3 complex for *ultra* hydrating relief that's also designed to visibly plump, firm, and moisturize your skin — all at a fraction of the price of other firming lotions, like the internet's beloved $48 Elasti-Cream. 

Amazon

Psst — there's a matchingelasticity-boosting collagen body wash as well! 

Promising review: "I have spent a lifetime looking for a lotion as good as this one. I am so happy to have tried this, and now I will use it forever. It smells fantastic, comes in a cute bottle, is reasonably priced, and my skin is softer and more hydrated than ever. I've tried everything for dry, itchy, sensitive skin. I use this daily, and I love it. Butters and oils leave me feeling gross and greasy, and most lotions simply do not do the job, and I'll have to reapply constantly. This I apply once daily, and my skin is so soft and healthy now." —Paige

Get it from Amazon for$9.97 (available in four other styles). 

18. Medicube Deep Vitamin C Golden Capsule Face Moisturizer, a K-beauty staple that's almost a little *too* fun to use — it comes with liposome capsules you can pop on your skin, helping oxidize, brighten, and smooth your complexion with the added burst of concentrated vitamin C and niacinamide. This is designed to have both instant *and* lasting results, with many reviewers noting an immediate difference in skin's radiance after the first use! 

Amazon, www.amazon.com

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $16.90 (also available in another style). 

19. A set of super affordablehydrocolloid nose pore patches(compare to the $16 Mighty Patch equivalent) that will make you go "boy HOWDY" when you see how much gunk collects on them overnight. Reviewers swear by these for gently lifting out sebum from pores and pimples and minimizing their appearance! 

www.amazon.com, Amazon

Peach Slicesis a small business that specializes in affordable skincare products. 

Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time I still had some oil and gunk in my pores but the second time I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller and my nose is smoother." —Sarah Cavasos

Get a pack of seven from Amazon for $9.98. 

20. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

21. And L'Oreal Paris Makeup Voluminous Lash Paradise Mascara in a new brown shade so you can have all the *vavoom* of thick, full lashes with that romantic ~softness~ of the more muted shade. Similar to the iconic black shade that made it famous, this mascara doesn't smudge, clump, or flake for alllll day wear, and washes easily to be extra gentle on lashes. 

Amazon

Promising review: "I have been searching for a brown mascara, and this is it! It’s the best mascara I have used in a long time. Goes on easily without clumping. Lifts and separates my lashes. I’m so happy with it! I set up a subscribe and save so I don’t run out!" —jeanielemo

"I bought the latte brown and really like the look of it. Black mascara looks costume-ish on me. This color has a softer, more natural look on me. Thought it was worth a go and am not disappointed." —Garden Girl 

Get it from Amazon for$9.97. 

22. Medicube Turmeric Overnight Wrapping Peel Off Mask, which has already made itself a TikTok sensation — unsurprising, since the K-Beauty brand Medicube knocks it out of the park again and again. This mask goes on before bed and uses hydrolyzed collagen, vitamin C, and turmeric to help even out skin tone and improve elasticity. 

Amazon, www.amazon.com

Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona 

Get it from Amazon for $17.01. 

23. Maybelline Superfluff Volumizing Brow Mousseso your brows can get all the ~~vavoom~~ they deserve. This easy-to-use, buildable brow applicator lightly fluffs and tames brows to give them a fuller, softer appearance, giving them that laminated look without the expensive treatment. 

Amazon

Promising review: "So quick and easy to get full fluffy brows! It does it all in one. Gives them volume, holds them nice without being over-tacky and stiff, and darkens them. So easy in the morning before work. Takes a couple of swipes, and I am ready to go." —jessica alexandra 

Get it from Amazon for $10.97 (available in six shades) 

24. Eos' Cashmere Skin Collection Shave Oil— yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* protect your skin from razor burn. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas! 

www.amazon.com

Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay 

"Worth the TikTok hype. Super smooth and smells phenomenal!" —K L

Get it from Amazon for $7.99 (available in three scents). 

25. A cult-fave ginormous set of seamless hair ties that will be your new holy grail — they're designed to stay the heck put without damaging, pulling, or bending your hair, with a hold so strong that a lot of reviewers love the *pop* of volume that comes with them. Also, these are so ridiculously affordable that you will NEVER run out of hair ties again!! 

www.amazon.com

These are designed to work with all hair types! 

Promising review: "Obsessed. Super happy and impressed with these hair ties. They are comfy and stretchy and they don't snap or break. They don't stretch out. They are perfect and they don't tug and pull your hair. I love these and would absolutely repurchase." —Erika lee

Get a set of 100 from Amazon for $6.99 (available in 14 bundles with different colors). 

26. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $19.99 (available in 12 shades). 

27. First Aid Beauty's Facial Radiance Pads, a set of compostable (!!) beauty prep pads you can use before putting on makeup to gently tone and exfoliate your skin, making it the ultimate primer for getting the most out of your foundation. Bonus — unlike a lot of toning products, these are super gentle and sensitive skin–friendly! 

Amazon

First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products. 

Promising review: "I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple." —Susan Bean 

"As I’m aging, my skin is changing and feels a little rougher. I saw these on TikTok and thought I’d give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey, but I feel like it did last me a while." —Emily Bianca 

Get a set of 28 from Amazon for$20. 

28. Essence Loose Setting Powder Triofor three handy products for less than $5 — it's sectioned into different powders for brightening, color-correcting, and mattifying, so you can mix and match the shades to personalize your coverage based on your skin's needs. 

www.amazon.com

Promising review: "I have mature skin so I was hesitant to purchase, but glad I did. Looks really good on my dry and textured mature skin. VERY happy with my purchase." —Dixie

Get it from Amazon for $5.99. 

29. Jergens Natural Glow Firming Self Tanner Body Lotion gives you a gradually-building, vacation-worthy ~sunkissed glow~ over the course of just a few days. Not only is this easy peasy to apply compared to other finickier, streaking lotions, but it's formulated with collagen and elastin to help your skin appear firmer *and* glowier. 

www.amazon.com, www.amazon.com

Promising review: "I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." —Amazon Customer

Get it from Amazon for $10.47(available in Fair to Medium, Medium to Deep, and several sizes). 

30. Dae's Hair Cactus Fruit 3-In-1 Styling Cream & Taming Wand, which is basically the brand's "holy grail," TikTok-famous styling cream in the form of a mascara wand. This versatile lil' tool helps you carefully target flyaways, style edges, and smooth frizz. 

Amazon

Dae is a small business that specializes in haircare and styling products. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! 

Get it from Amazon for $18. 

31. Byoma Phyto-Mucin Glow Serum gives you a "glass skin"-worthy, plant-based alternative to snail mucin serum with all of the same plumping, hydrating benefits that strengthen your skin barrier and amp up your ~glow~. If you have ultra-sensitive skin, this base layer might just be your new hydration holy grail! 

Amazon

Promising review: "Coming from someone who has incredibly sensitive and eczema prone skin, this is such a high quality product. It’s moisturizing, hydrating, and gives that 'glass skin' look. It didn’t make me break out which is a huge plus because I have to be very careful with new products. It goes great under makeup." —Kate

Get it from Amazon for$15.99.   

32. An Italian Bergamot Body Bar from Cremo, aka the brand that went TikTok viral for its $10 Baccarat Rouge 540-inspired body wash (I am, in fact, a VERY large fan). This luxury body soap is so richly-layered, deeply hydrating, and gives such a satisfying lather that OOPS, you won't want use another version ever again. 

Amazon

Promising review: "This is definitely the best body bar I have used! Fragrance is on point and super suddy with a reasonable price!" —VictoryNJC

Get it from Amazon for$5.99 (available in four scents). 

Psst — if you want to amp up the exfoliation and make the bar soap last longer, these exfoliating bar soap bags on Amazon are right up your alley! 

33. Arishine's Reusable Magnetic Eyeliner and Lashes Kit that lets you skip the hassle of cheap glue or expensive salon extensions — this comes with an eyeliner with ultra-fine magnetic particles that connect the lashes, making it so easy to use that it's converting regular fake lash wearers left and right. Reviewers love that these stay PUT and can be reused over and over with the proper care. 

www.amazon.com

Promising review: "After checking out all the reviews and seeing some of my fave YouTube and TikTok makeup gurus rave about these, I decided to try. I'm not an everyday eyelash wearer, just special occasions normally. These magnetic eyelashes are a game changer. I felt like they were easier to apply than regular glue and lashes. I've worn them way more often just because they are so much easier to apply over regular lashes. The weight is the same as normal false lashes. The liner/adhesive is easy to apply and it is the perfect consistency, gives you crisp lines without a lot of work for your liner look, and sticks really well. The price and the product cannot be beat!" —Morgan Bean 

Get a set of five from Amazon for $18.99. 

34. Aveeno Daily Moisturizing Body Mist Oil for an *instant* and long-lasting dry skin fix — this blend of vitamin E and jojoba oil is designed to moisturize, soothe, and restore skin, and do it REAL quick and easy for those of us who don't have time for a whole song and dance of a body moisturizing routine. 

www.amazon.com, www.amazon.com

Promising review: "I’m terrible about putting on lotion even though my skin is dry. I just hate it. But I love this stuff. It makes my skin feel great. Has a light pleasant scent. Spray it on and rub it in. So easy! I just apply when going to bed or at least when I don’t have to put anything other than lounge clothes on right away. My skin looks and feels so much better it makes me want to keep using it." —Slade

Get it from Amazon for $9.58. 

35. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. 

www.amazon.com, www.amazon.com

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $17 (available brown, dark brown, blonde, and in multipacks and bundles). 

36. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. 

www.amazon.com, www.amazon.com

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95.   

37. E.l.f. Glow Reviver Melting Lip Balmfor all the ultra fans of Summer Fridays, Rhode, and Laneige whose bank accounts are begging them to put a stop to the lippie madness. These new deliciously tinted, moisturizing, buildable glosses are just as buttery and decadent as the balms that inspired them, for a fraction of the price. (Brb, drowning myself in the "Strawberry Shortcake" and "Vanilla Toffee" flavors.) 

Amazon

Promising review: "Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you’re paying for the brand, and the quality is questionable. E.l.f. KNOCKED THEM BOTH OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! I wasn’t expecting the tube to be so generous in size, by far the biggest amount I've seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays … and it’s only $9, you cannot go wrong. I just can’t fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋" —SONIA

Get it from Amazon for $9 (available in Strawberry Shortcake, Blackberry Sorbet, Java Chip, Vanilla Toffee, Wild Cherry, and Yummy Gummy). 

Reviews have been edited for length and/or clarity.

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