1. Olay Super Serum Body Washthat will make anyone with dry or dull skin REJOICE — this is packed with niacinamide, shea butter, and collagen peptides to nourish your skin for 24-hour hydration that will make you feel ~luminous~. (Psst — this is the body wash version of their TikTok-famous, super effective facial Super Serum, so you KNOW they mean business.) 

www.instagram.com, Amazon

Check out a TikTok of the Olay Super Serum Body Washin action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $12.97. 

2. Mielle's Rosemary Mint strengthening oil, a reviewer-beloved, TikTok-famous beauty prod that lives up to the hype — this is infused with biotin so it doesn't just strengthen hair, but helps encourage growth. Reviewers who use this consistently swear by it for thinning hairlines, sparse hair at their part, bald patches, and even their eyebrows! 

www.amazon.com, www.amazon.com

You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth. 

Promising reviews: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!" —Dee 

Get it from Amazon for $9.33. 

3. And Boldify Hairline Powder for anyone who's like, "Hmmm. Wasn't there ... a lot more hair there before??" when they're styling their roots. This "makeup for hair" helps effortlessly fill in the gaps in your hairline so you don't have style around it. Reviewers also swear by this for touching up their roots between appointments! 

www.amazon.com, www.amazon.com

Promising review: "I was skeptical at first, but I’m so glad that I purchased this. I finally cut my hair short after losing so much hair and thinning. I have a lot of spots where you can see the hair thinning, but this has covered it all. I bought the dark brown, and I put it at the roots. I’ve been so self-conscious for years using this product is helping me so much." —Wendy 

Get it from Amazon for $17.95 (available in 14 shades and two sizes). 

4. Ocusoft Lid Scrub Padsthat reviewers with dry, itchy, and irritated eyes swear by — they're designed with a modified version of coconut oil to not only cleanse your eyes, but soothe and refresh eyelid discomfort. Yes, even the "I just spent 12 hours staring at Big, Medium, *and* Little Screen" kind. 

www.amazon.com, Amazon

Promising review: "These are a lifesaver for my bleary, irritated eyes. My wife and I both had bleary eye problems this summer that required multiple visits to an eye doctor. The doctor recommended we clean our eyes every night with these pads. That in combination with ointment and steroid drops cleared me up within a couple of weeks. I now clean my eyes with these pads a couple of times a week to prevent the problem from recurring. I even made the pads a Subscribe and Save item with Amazon. I highly recommend them for anybody with dry, cracked, bleary eyes." —Billy W. 

Get a set of 30 pads from Amazon for $10.95. 

5. Laneige's Neo Blurring Powder to absorb oil and blur pores so effectively that you'll be like, "Oh ... witchcraft??" Might be the only explanation for how this can matte-ify your complexion while still keeping it radiant and glowy ✨. 

Amazon, www.amazon.com

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25. 

6. Catrice "Instant Awake" Under Eye Brightener, which became the internet's holy grail — now in four shades! — for concealing and brightening dark circles under your eyes so fast that everyone's old concealers are doing double takes. This lightweight color-adapting formula is designed for truly ~invisible~ coverage that makes a drastic difference. 

www.amazon.com, www.amazon.com

The color-adaptive formula is designed so one of two shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

7. Plus Good Molecules Yerba Mate Wake Up Eye Gel, a cult-fave product for your beauty arsenal that will quickly help minimize eye puffiness and swelling thanks to its winning combo of caffeine and hyaluronic acid. It's basically an alarm clock for your eyeballs, because boy howdy are they awake now!! 

www.amazon.com, www.amazon.com

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" —Shay M. 

Get it from Amazon for $5.98. 

8. Biodance's TikTok-belovedBio-Collagen Real Deep Mask for an overnight ~refresh~ to help firm skin, boost elasticity, and minimize pores. Reviewers mention noticing a visible difference even after one use! You are about to become the definition of "I woke up like this" ✨. 

www.amazon.com

Most reviewers recommend doing this treatment once per week. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (also available in a set of 16).

9. Clinique Almost Lipstick Tinted Lip Balm in Black Honey that you're definitely going to want to stock up on *now*, before TikTokers go feral again (guilty as charged). This cult-classic, lightweight, slightly glossy shade is beyond "holy grail" status — it matches skin tones so beautifully that I'm personally starting to suspect witchcraft, after seeing so many TikToks of it subtly transforming entire beauty looks with just a few swipes. 

Amazon

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? Ilove watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $25 (also available in Pink Honey!). 

10. E.l.f's Lash XTNDR Tubing Mascara, a GODSEND for anyone with thin or fragile lashes. This uses lightweight ~tubing~ technology to wrap around lashes and give them a natural-looking, smudge-proof extension so good it almost looks fake. The real boon, though, is how easily the "tubes" slide off in clean, easy swipes at the end of the day when you're washing your face — absolutely no smudging, over-scrubbing, or special eye makeup removal products required. 

Emma Lord/BuzzFeed

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $7 (available in three shades). 

11. Eos' Cashmere Skin Collection Shave Oil— yes, that's right, the astronomically TikTok-famous Eos "cashmere" body lotion now comes in shave oil form, so you can lock in that ridiculously compelling whipped vanilla, musk, and soft caramel scent *and* protect your skin from razor burn. Reviewers are notably impressed by how close of a shave they can get with this, particularly in sensitive areas! 

www.amazon.com

Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay 

"Worth the TikTok hype. Super smooth and smells phenomenal!" —K L

Get it from Amazon for $6.80 (available in three scents). 

12. L'Oréal Paris BB Cream, a FAST-acting, anti-redness moisturizer with results that feel like legitimate magic — especially considering its competitor, the Dr Jart+ Cicapair Color Correcting Cream, is over twice as expensive. Reviewers especially love this as a base for their makeup, because it leaves skin super soft and primed. 

www.amazon.com, www.amazon.com

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Checks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $9.97 (available in six styles). 

13. A TikTok-beloved "Soft" perfume rollerball that honestly has no right smelling so delectable and layering so well considering it's only five cash dollars. Reviewers are obsessed with the scent's warm sweetness with a hint of citrusy zest, comparing it to waffle cones, lemon pound cake, and warm vanilla scones ... and this $65 bottle of Pink Sugar  👀. 

www.amazon.com

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $7.40 (available in two styles). 

14. Lumify Eye Drops, a product so beloved by TikTok that despite being more $$ than other brands, it's the number one selling brand on Amazon right now. Reviewers swear by this for instant reduction in redness in their eyes, with visible differences within a minute of use. 

www.amazon.com

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a frankly STARTLING TikTok of Lumify in action — they are not joking about how fast it works! 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Get it from Amazon for$11.93. 

15. Mighty Patch Nose Patches for overnight use to help kick "nose gunk" to the curb — this extra-large hydrocolloid patch helps lift sebum to reduce the appearance of pimples, pores, and oil. You can even see all the satisfyingly gross evidence for yourself when you pull it off in the a.m. 👀. 

www.amazon.com, Amazon

Promising review: "These things work! I’ve been dealing with bad breakouts recently and could not figure out what was causing them. I was recommended to try these, and let me tell you, the stuff that came out of my pores is unreal. I’ve tried charcoal face masks, and nothing has worked as well as these. My face is finally clearing up." —Hannah Braswell  

Get a set of 10 from Amazon for $17.89.  

16. A bottle of sulfate-free biotin shampoo that thousands of reviewers swear by for helping restore their hair and promote healthy hair growth over time. It also includes nourishing ingredients like rosemary oil, zinc, and coconut oil to help moisturize locks and give them a fuller, more volumized look. 

www.amazon.com

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holisticsis a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "I love this shampoo! I had gastric sleeve surgery, and my hair was very, very thin. I started taking biotin and switched to biotin shampoo, as recommended by my doctor. It doesn’t make your hair grow by washing it, but it makes your hair and roots stronger. And it worked. After using the whole bottle, my hair was stronger. I had a lot of new growth that was sticking around (the previous new growth fell out early on), and my hair was getting thicker. Eight months later, my hair is back to normal. It's longer and thicker than ever." —Diane J. Huff

Get it from Amazon for $13.95.

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

17. Londontown "Nail Veil" Protectant, which is designed not only to protect your nails, but to act as a sheer tint to enhance their natural look. It's basically "no makeup makeup," but for your fingernails. 

Amazon, www.amazon.com

Londontown is a small business that specializes in nail care products. 

Check out a TikTok of the nail veilin action. 

Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K 

Get it from Amazon for $20 (available in nine shades). 

18. An "Exfoliate & Glow" premium scrub mitt for that oh-so-squeaky clean sensation that comes with sloughing off dead skin. No, for real — one reviewer saw all the dead skin left in their shower floor and dubbed themselves a "Lizard Person" after shedding it. This is great for helping even out skin texture and tone, preventing ingrown hairs, calming keratosis pilaris, and removing self-tanner, too! 

www.amazon.com, www.amazon.com

Seraphic Skincare is a small business that specializes in brushes, razors, and other personal care products. 

Head's up that you should start very gently, and that you really only need to use it two to four times a month to get good results without over-exfoliating and compromising your skin barrier. 

Promising review: "Not to be gross but when I lightly use this on my dry skin I can see the dry skin cells flying off! Great for cellular turnover. I use on dry skin before showering and finish after shower with good moisturizing oil. Makes my legs feel soft and smooth. Don’t run too hard! Gentle strokes." —Juliet

"Color me converted. It's so disgusting that you want to look away, but morbid curiosity keeps making you turn back. That's really a 'you' creature in the bottom of the tub. You really sloughed off a second skin like a Lizard Person and have now emerged a new person. One that will no longer trust brand name products because they are a lie. Seriously. Buy this. You don't even know you need it, but you do. You really, really do." —Mandi Konesni

Get it from Amazon for $9.99 (also available in a set of two). 

19. MagicMinerals AirBrush Foundation, which lives up to its name and THEN some — one quick spray of the foundation on the included brush, and it glides so smoothly and subtly over your skin texture that you'll feel like a makeup artist did it for you. Reviewers in their thirties, forties, and up especially swear by this lightweight but effective formula, and love that it's ridiculously easy to use. 

www.amazon.com, www.amazon.com

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. 

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $19.99 (available in 12 shades). 

20. Skala's Mais Cacho Hair 2-in-1 Conditioning Treatment, the holy grail of curly hair products — you can either use it as a conditioning treatment, or wear it all day in your curls both to style and condition for all-day hair repair. Reviewers swear by it for healthier, bouncier, more well-defined curls, and love how gently it helps detangle, too. 

www.amazon.com, www.amazon.com

This treatment is for all curl types! 

Promising review: "I love this hair conditioner I LITERALLY use it every DAY! It leaves my hair so soft, and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy 

"Winter is here, and my hair desperately needed new products. I saw this on TikTok and decided to try it, and it did not disappoint. No frizz, soft curls, and no shrinkage. It has great slip and not a strong smell at all; very pleasant. The size of the product is huge, and it will last me awhile. Definitely a staple for me. Highly recommend!" —MamaAKC

Get it from Amazon for $9.98. 

21. A "flossing toothbrush" with two layers of bristles — regular firm bristles, and longer ones that are ten times thinner to clean deep in between your teeth and gums to mimic flossing. Reviewers love how deep the clean feels, and also how soft it is on sensitive teeth! 

Emma Lord/BuzzFeed, www.amazon.com

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99.  

22. A set of collagen-infused forehead patches to deeply hydrate your skin and improve its elasticity to minimize fine lines and give you a ~refreshed~ vibe when you wake up in the morning. 

www.amazon.com, www.amazon.com

Promising review: "The patches work great, I could see difference just after few uses. They stick really good and stay on all night. They feel cool and soothing and I love how easy they are to use. Highly recommend!" —M. Brinson

Get a set of 12 from Amazon for $18.99.

23. Juno & Co.'s Clean 10 Cleansing Balm, a game-changing makeup remover made with a blend of pearl barley and vitamin E that reviewers adore for getting that ✨ CLEAN clean✨  feeling — it's designed to leave zero residue or oiliness, *plus* brighten skin and reduce hyperpigmentation and dark spots. People compare it to pricey versions like Farmacy Green Clean, Dermalogica, and Elemis! 

Amazon, www.amazon.com

Juno & Co. is a small business specializing in personal care and skincare products. 

Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1–2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer

Get it from Amazon for $14.99. 

24. A deliciously soothing, super gentle Briotech spray reviewers compare to the pricier Tower 28 SOS Spray. It's similarly designed with hypochlorous acid, which targets bacteria that causes acne, skin irritation, and blemishes *without* drying your skin. Reviewers swear by this handy little spray for helping not just with acne, but rosacea, eczema, dryness, dermatitis (scalp included!), and even toenail fungus. 

www.amazon.com, www.amazon.com

Check out aTikTok of the Briotech spray in action. 

Promising review: "This spray is amazing. I had a rash on my face and it disappeared after one use of this spray. I had a stye in my eye and the skin around the eye was irritated. This spray fixed not only the irritation but the stye went away as well. Any sort of blemish or acne is taken care of with this simple inexpensive spray. Great for after-sun care or workout redness. Everyone loves Tower 28's expensive SOS spray. TheSOS spray contains hypochlorous acid, which is the exact same ingredient in the Briotech spray for much less money. It’s a miracle worker." —Squid466

Get it from Amazon for $16.49+ (available in six sizes and in multipacks).

25. Glossmetics' Lychee Overnight Lip Mask, a Laneige or Tatcha alternative that's already a cult-fave in the making — you can wear this non-stick, ultra glossy lip shine during the day or overnight as a lip treatment to help hydrate, soften, and condition your lips. Not to mention you will taste *delectable* all day and night. (Just ask the many lychee martinis I have downed on this here earth!)

www.amazon.com, www.amazon.com

Check out a TikTok of the Glossmetics Overnight Lip Mask in action. 

Promising review: "I’m obsessed with lip products. I have tried everything you can imagine, inexpensive and expensive. This is my favorite lip product I’ve purchased. This gloss is incredible, perfectly moisturizing, and the color is so perfect, a very light natural glowy pink. I just came on Amazon to order a couple more to have one in the car, my purse, nightstand." —Tara Bills

Get it from Amazon for$7.99 (available in four flavors). 

26. A Benzene-free, travel-friendly applicator of I Dew Care's dry shampoo powder so easy to use that you can just dab it on your hairline and rub it in for an instant, oil-absorbing refresh. Now your "no wash" days are a secret that you and your roots will never tell 👀. 

www.amazon.com, www.amazon.com

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $18 (available brown, dark brown, blonde, and in multipacks and bundles). 

27. Etude's delightfully multipurposeDear Darling Water Tint, which a lot of reviewers compare to Benefit's Lip Tint. This smudgeproof formula is designed primarily to be a natural-looking, weightless lip stain, but reviewers use it as a blush as well! 

www.amazon.com, www.amazon.com

Promising review: "I bought theBenefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael

"I bought this because I saw so many videos on TikTok. It is an amazing product and it stays on so much longer. The color is amazing." —Jesus Morales

Get it from Amazon for $6.20+ (available in four shades and combo packs). 

28. A quick-drying top nail coat, because sometimes you just have to get the show on the road, nail polish situation be damned — this helps dry your wet nails within two minutes so you can get back to business (read: sticking your hand in a chip bag without fear). 

www.amazon.com

Promising review: "NEVER GETTING MY NAILS PROFESSIONALLY DONE AGAIN. I love having long nails. I do not like spending fifty bucks just to get them painted. I tried the gel polish, with gel top coat; I tried the gel system with the lamps; I tried every polish out there. My hands get washed hundreds of times daily. This stuff is unbelievable. It really works the way they say it does. I applied it about one or two minutes after finishing a second coat of color and within minutes it had bonded and set and my nails stay shiny and polished for over a week. That is not the full two weeks claimed, but I am unusually hard on my nails so over a week is AWESOME. I immediately ordered several more." —Amazon Customer

Get it from Amazon for $6.01+ (available in three sizes and a two-pack).

29. A pack of cult-favorite Clean Skin Club Clean Towels — these ultra-soft, chemical-free disposable towels are ideal for drying your face or pairing with a makeup remover or face wash to gently remove makeup at the end of the day. A lot of folks with sensitive skin *swear* by these, particularly because it helps prevent exposing their skin to bacteria that may collect in ordinary reusable towels. 

www.amazon.com, www.amazon.com

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95. 

30. A beautifully packaged, travel-friendly Touchland Power Mist hydrating hand sanitizer for anyone who's like "mindfully practicing health and safety, but make it fashion." Unlike other sanitizer sprays, it's infused with aloe vera to keep your skin hydrated and has the most luxurious floral scents. 

Amazon

Touchland is a small business that specializes in hand sanitizers. 

Check out a TikTok of Touchlandin action. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 

31. TruSkin vitamin C serum that just short of startles reviewers for how fast it visibly brightens and firms skin even from the first use, and how well it reduces wrinkles and the appearance of dark spots over time. This may be on the pricier side of skincare, but reviewers compare the cult-fave blend of vitamin C, hyaluronic acid, and vitamin E to the $182 SkinCeuticals CE Ferulic serum. With over 95,000 5-star reviews on Amazon and dozens of before-and-after reviewer photos, the hype is more than earned. 

www.amazon.com

TruSkin is a small business that specializes in botanically-infused skin nutrition products. 

Promising review: "I struggled with acne for over 12 years. I tried medications, pretty much every skincare line out there, but thanks to a random girl on TikTok, I found this product and will never go back. This is the only serum that has helped clear my scars! I never write reviews, but because I noticed a difference within days of using, I had to write one. I’m only on month two and I have seen a noticeable difference. My skin looks clear/lighter/glowing/young for the first time since my preteen years. I use this vitamin C serum and a simple wash and moisturizer/sunscreen every day, and that’s it!" —Rebekah

Get it from Amazon for $21.97+ (available in two sizes). 

32. Mixsoon's Bean Essence, a TikTok-beloved K-beauty staple for exfoliating and hydrating that anyone chasing the ~glass skin~ look will want to know about immediately. You can use this as a low-maintenance, high results exfoliant by massaging it into your skin two to three times a week for a smoother, brighter, more even complexion.

www.amazon.com, www.amazon.com

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff. 🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Get it from Amazon for $25 (available in two sizes). 

33. Sol De Janeiro Brazilian Milky Leave-In Conditioner to not only defrizz your hair, soften it, and protect it from heat, but to leave you smelling like the oh-so-scrumptious, wildly-beloved Cheirosa 62 "sunshine" fragrance — you know, that pistachio, jasmine, and vanilla scent that has the OG Bum Bum Cream and Hair & Body Mists constantly on the verge of selling out. 

www.amazon.com, www.amazon.com

Reviewers also use this as an easy detangler both for themselves and for their kiddos! 

Check out a TikTok of Sol de Janeiro leave-in conditioner in action. 

Promising review: "Perfect hair day every day! This spray is both beautiful and fragrant! It leaves my hair feeling soft, smooth, and refreshed, while the scent is absolutely delightful. A must-have for anyone looking to add shine and a lovely fragrance to their hair routine!" —charlotte

Get it from Amazon for $28. 

34. Nyx's Pore Filler Targeted Stick, a holy grail option for anyone with sensitive skin who may have had it up to HERE with other pore fillers and their promises. This has a "blurring" effect to reduce the appearance of pores and smooth your skin without causing any extra shine you have to blot out. 

www.amazon.com, www.amazon.com

Check out a TikTok of the Nyx Pore Filler in action.  

Promising review: "Love this. It truly covers my pores and I noticed it covers some of my wrinkles. I apply it right before I apply my foundation. There is no drying time needed. And it makes my skin silky smooth. I'm buying it again as I write this review. Thanks for this product." —Greeneyez 

Get it from Amazon for $8.97.  

35. Essence's "What the Fake!" Plumping Lip Filler to give your lips a lil' extra ~vavoom~ — this tingly formula not only volumizes your lips, but it's made with hyaluronic acid and vitamin E to leave them extra moisturized and hydrated. 

www.amazon.com

Check out aTikTok of the plumping lip fillerin action. 

Promising review: "I got this as an add-on last minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." —Bt2turntup

Get it from Amazon for $4.99 (available in five tints). 

Reviews have been edited for length and/or clarity.

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