1. Youth To The People Superfood Cleanser welcomes your five-a-day into your skincare routine with a kale- and spinach-enriched gel formula that features vitamins C and E. I use this daily and can attest that it effectively rids skin of makeup, SPF, and excess oils. It leaves combination and acne-prone skin looking brighter and more hydrated.

instagram.com / Via @youthtothepeople

Promising review: "So happy I found this stuff! I’m in my early 30s and struggle with sensitive, dry skin and acne on my chin and around my nose, and this product has done wonders for me! It smells fresh, and my skin feels clean but not stripped of moisture. A little goes a long way, but I will definitely repurchase, because my skin is looking better than it has in years. Also love that it comes in a recyclable glass bottle!" —MirMir

Price: $16+ (available in three sizes and a refill option)

2. The Ordinary GF 15% Serum refreshed the look of lackluster skin with a powerhouse (and now viral) blend of growth factors that reviewers say they can't believe work so quickly and effectively. Within just two weeks, it can help tighten and reduce the appearance of fine lines, dullness, and uneven texture.

Sephora

Promising reviews: "I have been using this product for a few months now and it is incredible. I’m 32 and I’m currently in law school. It’s a very stressful and exhausting environment that has the potential to rapidly age you. I swear I look younger than I did when I started using this. I use it morning and night after I cleanse and let it dry before I apply my other serums. My skin looks so youthful and glowy, and my fine lines are gone. 10/10." —Mkwebb

"Wow. This product has made a very noticeable difference in my skin. I see less fewer lines and it feels tighter and firmer. I love that it’s lightweight and doesn’t conflict with any other products I’m using. It will be a daily staple in my routine." —Apples12

Price: $15.50

3. Ilia's Base Face Milk preps and sets your skin up for success when used with or without makeup, thanks to its super lightweight yet nourishing formula. It's designed to help strengthen the skin's natural barrier and draw hydration deep into the skin (with notable star ingredients like hyaluronic acid and prickly pear flower extract) to support the renewal process for a smoother complexion.

Sephora, Jasmin Sandal/BuzzFeed

See why it's worth the hype in this TikTok!

I am in my early 30s and Ilia's Base Milk has become an essential step in my routine. My skin drinks up the lightweight (but moisturizing) formula, and I can tell the difference in my skin's texture when I forget to apply it prior to my Live Tinted tinted moisturizer or Ilia Complexion Stick. With it, my complexion appears more even in tone, and my products go on smoother and seem to last longer. Cakiness and dryness are diminished — plus the glow that's achieved when it's first applied...in a word? Luminous. Sometimes, I'll apply it just under some sunscreen when I want to give my skin a bit of breathing room from makeup, and I love the added hydrating benefits it offers without leaving any greasy or sticky residue. Needless to say, the Base Face Milk has quickly become one product that my skin can't live without.

Promising review: "Improved my skin texture and dryness so much! What people don’t realize is this is NOT a heavy moisturizer or face cream. It’s a base. You put this on right before you use a heavier moisturizer or face cream. As someone with severe dry and flaky skin. This added into my skincare routine has stopped all of that texture and leaves my skin more glowy." —chrissyqns

Price: $28+ (available in two sizes)

4. The Inkey List Under-Eye Cream helps to depuff and take down dark circles in one fell swoop. Created with a blend of caffeine and peptides, you can expect a more hydrated, wide-awake look.

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Promising review: "This stuff is incredible for the price. I don't have super dark bags, but at 33 I have 'baby bags.' This does the trick and minimizes the fine lines under my eyes, and even lessens the slight purple hue toward the corner of my eyes. It even helps my concealer not crease or dry out. For the price, I was wowed by the results. Don't sleep on this!" —sphillips

Price: $11

5. And! Summer Fridays Jet Lag Overnight Eye Serum locks in moisture around the under-eye area with a gentle retinoid and glycerin blend. I apply this before bed and can confirm that it works as you sleep to help minimize the appearance of fine lines, leaving my skin more even and less crepey by the morning.

Sephora

Promising review: "I've been using this night undereye cream, and wow, it's so hydrating. I've already noticed fewer fine lines under my eyes. I should have taken a photo before use. I don't use many skincare products, but this is a win for sure. I'm in my late 30s now, and I will never get cosmetic work and rather use natural products. I love my mature skin. Thanks SF for making quality products that actually work. I purchased this the moment it released." —Milanodynamite

Price: $46

6. Huda Beauty Loose Baking and Setting Powder blends into the skin and helps blur pores and fine lines with its silky vitamin E formula. Don't let all your hard work go to waste — make your makeup last with this finishing step that brightens and can create a crease-free appearance. Reviewers rave that this keeps their look in place for hours.

Sephora

Promising review: "I am no stranger to 'baking' my makeup, but now that I'm in my mid-30s, I tend to avoid it for fear of it making me look older. I got this powder because I was hoping for a brightening effect, and wow, this literally makes my skin look porcelain. I am honestly so amazed. I don't think I can do a full face without this now." —brittanord

Price: $39 (available in 10 shades)

7. Tower 28's SOS Daily Rescue Facial Spray packs a major punch for stressed-out skin with only three ingredients. Think: a gentle hypochlorous acid toner with H2O and sodium chloride that can help refresh and rescue irritated skin and prevent flare-ups.

Sephora

Tower 28 is an Asian woman-owned clean beauty brand designed for sensitive skin. Their products are nontoxic, nonirritating, vegan, and cruelty-free, so you can rest easy when applying.

Promising review: "I generally only write reviews if something changes my life and this spray truly did. I am in my 30s and started having bad acne two years ago (I never had acne growing up). I had tried everything I could find clean beauty to try to clear it up, but nothing truly helped. I found this spray, and since I started using it, I haven’t had a single breakout. I am so thankful for this spray as I thought I would never find something to kick it. I finally have my clear skin back and I am so, so grateful. TOWER 28: PLEASE NEVER QUIT MAKING THIS SPRAY." —cleanbeauty20

Price: $12+ (available in three sizes)

8. Bumble and Bumble Invisible Oil Heat and UV Protector primes parched locks for initial post-shower styling *and* day two RE-styling. This frizz-fighting, leave-in formula detangles and shields each strand from sun rays and hot air so hair of all different thicknesses and textures can all receive a spritz wherever they require extra moisture.

Sephora

This includes six featherlight oils, including coconut, macadamia, and argania kernel, and can be applied to both damp and dry hair for heat-styling protection or just protection from the drying effects of the sun.

Promising reviews: "I've been trying for years all types of oils, balms, creams and everything for hair (blow dry in particular)... finally! At the end of my 30s, I found something that truly calms frizz and gives shine and the right amount of volume to my fine but wild hair... I bought the travel size to try it, and I'm going back for the full size! If you are like me, tired of looking for the right blow-dry product, this is it! You won't be disappointed." —MaggieKaty

"This stuff is a lifesaver. I have platinum/silver hair that gets bleached to death every month, and therefore, I was told not to wash it every day. At night, I sleep with a humidifier next to me, and when I wake up, my hair is a total mess. It’s frizz city. So I spray this all over my dry hair and comb it through. My hair is instantly back to normal! I also use it on damp hair just before drying. I never get any buildup, and my hair is never weighed down, no matter how many times I use it. I’ll be buying this again and again." —Sephora Customer

Price: $16+ (available in two sizes)

9. Rare Beauty volumizing mascara lifts, lengthens, and volumizes each and every strand for that false-lash effect without the fuss. The curvy, multi-length brush and long-wearing formula ensure every wisp is curled and remains sky-high throughout the day.

Sephora

Promising review: "I’d give this 10 stars if I could. I’m late 30s and have tried A LOT of different mascaras — none of them compare! This is the holy grail of mascaras!" —LindzVaa

Price: $12+ (available in two sizes)

10. Dr. Jart+ Cicapair Tiger Grass color-correcting treatment corrects and neutralizes red blotchiness with a green-tinted cream (throwback to the color wheel we learned about in school!). With SPF 30, this all-in-one treatment can help protect from UV damage *and* assist in masking leftover acne scars.

Sephora

The active ingredient, centella asiatica, has been recognized for its medicinal use and helps support wounded skin exhibiting inflammation, redness, or blemishes. Learn more about it at the Cleveland Clinic. 

Promising reviews: "I really like this product. Being in my 30s, I feel my foundation can get too cakey throughout the day, and using this instead makes me feel lighter. I use it on days I work from home and need to run errands. Moisturizer, Cicapair, blush or bronzer, setting powder, and I’m good to go." —rbkaty

"This stuff is a life-changer for me. I’m early 40s with light skin tone and freckles. I have blotchy redness around the nose and dark eye circles. I applied this after my daily moisturizing routine and am speechless. I’m not a heavy makeup wearer to begin with, so I will be buying the bigger size and ditching all my concealer. 10/10 recommend for a NATURAL look...don’t buy this thinking you’ll come out looking airbrushed, though." —SaltyPearl

Price: $25+ (available in two sizes)

11. The Ordinary Multi-Peptide Hair Serum works to bulk up the appearance of thinning hair with a non-oily, leave-in formula you apply directly to the scalp. The concentrated serum features ingredients that can help improve hair density, increase blood flow in the scalp, and support hair growth so it appears thicker and healthier.

Sephora

Read more about treatments for hair loss at the American Academy of Dermatology. 

Promising reviews: "I bought this for my housemate — he’s in 30s and can start to see his scalp through his short hair. It’s been a few weeks and his hair is already looking more opaque from the new baby hairs coming in! He put the serum into a spray bottle because the dropper was hard to use. I bought this with the Sephora scalp massager to really get it in there." —Chelle727

Price: $15+ (available in two sizes)

12. Merit Brow 1980 Volumizing Tinted Gel subtly fills and fluffs up sparse-looking eyebrows with a soft-hold formula that won't flake or leave a crunchy finish.

Sephora

Promising review: "I am 35 years old and am starting to notice slight changes to my brows with aging. I was looking for a brow product that would add some natural fullness and an even tint. This is exactly that. This is now my holy grail and I will continue to purchase." —FrozenBarbie

Price: $24 (available in four shades)

13. Benefit Cosmetics Porefessional Super Setter spray secures makeup with a lightweight, waterproof mist that lasts up to 16 hours *with* the added benefit of helping to blur pores for a satin-soft complexion.

Sephora

I can attest that Benefit's The Porefessional Setting Spray lives up to the hype. It gently mists a light (but totally effective) airbrush quality over my skin that no other setting spray has ever done for me before. Now that I'm in my early 30s, I'm looking for products that can do a little more for my skin, and this blurs texture and uneven tone to leave my makeup pretty much looking — if you can believe it — flawless. I am, hands down, a true fan and will definitely be keeping this in my beauty arsenal for all makeup application days from here on out.

Promising review: "This is the best setting spray that I’ve ever used. I’ve tried different high-end sprays, and they never truly work. My face gets sweaty and this spray has helped me the most as far as keeping my makeup in place. The mist is very fine, and it smells amazing. I’m obsessed with this stuff." —Sephora Customer

Price: $16+ (available in two sizes) 

14. Or Urban Decay All Nighter Setting Spray keeps makeup where you want it and not where you don't, i.e., it won't rub off on your friend's white shirt when you lean in to give 'em a hug. TBH, sweat, rain, and humidity should all just admit defeat, because they're no match for this superhero spray.

Tap to play GIF Tap to play GIF

Sephora, instagram.com

This is perfect for normal, oily, dry, and combination skin types. Plus, the vegan and cruelty-free formula lowers the temperature of your makeup for seamlessly smudge-proof, waterproof, and transfer-resistant wear.

HuffPost editor Marquaysa Battle loves this and says: "I use this spray and will swear by it for the rest of my days. I definitely have oilier skin in the summer months and over the years, I've tried a number of drugstore setting sprays that did absolutely nothing. This spray is worth the extra coins. I even wore it to Puerto Rico. Through the blazing sun and lots of ocean splashes, my makeup did NOT budge."

Promising review: "I've heard great things about this, and decided to purchase it as I will be a bridesmaid in a wedding soon. I tried it on a rainy, humid day in NC, and even wore a full face of makeup to the gym for the ultimate test. My makeup looked flawless for a full 8 hours, and I'm sure it would have lasted longer but I was ready for a shower. I paired it with the Smashbox hydrating primer, and had dewy, young-looking skin...a nice bonus since I'm in mid-30s and have dry skin." —TarheeMama

Price: $18+ (available in two sizes)

15. Rare Beauty liquid blush flushes skin with either a matte or dewy finish to give it a subtle sun-kissed glow. And it couldn't be easier to achieve a wide-awake look: Just put a dot or two on your cheekbones, and then blend it with a brush (or even your finger), and you'll be set.

Sephora

Check out this TikToker showing how it works best with only one small dot!

Promising review: "Goes on beautifully! Great pigmentation that allows you to put it on light or dark. I have light to medium-toned skin in my 30s, and this color is very nice. :) I also used a sponge to apply, and that worked very well to even out the color. I would definitely purchase again!" —NValdez

Price: $15+ (available in nine radiant shades and four matte shades; and two sizes)

16. Laneige's Lip Sleeping Mask perks up your kisser overnight with an antioxidant-rich formula that I've decided my lips can't live without, since it intensely hydrates while you sleep. You (and I) can thank a berry mix complex featuring vitamin C that slowly releases moisture over the course of eight hours.

Sephora

Promising review: "This is, by far, the best skincare product I have ever bought! I’ve had chapped lips for 30 years; it didn’t matter if it was hot or cold, humid or dry. Constant chapped lips. I tried so many products before I found this. It. Is. AMAZING. I saw a huge difference after the first night, and I’ve loved it ever since!" —runnersbeauty

Price: $24 (available in eight flavors)

17. Glow Recipe Watermelon Glow Niacinamide Dew Drops Serum shouts out hyaluronic acid and yummy-scented watermelon as its key players in hydrating and plumping dry, lackluster skin. Apply this after cleansing and toning and before slathering on moisturizer for a naturally highlighted glow that doesn't feel heavy or look greasy.

Sephora

Promising review: "I’m so blown away by this product. I really thought this was going to be hyped up. I have combo oily skin. Lately I’ve been struggling with more breakouts. I’m also in my late 30s now so I’m dealing with fine lines. I’ve been on the search for a primer or moisturizer that would keep my skin hydrated but not make me oily and sit well under my makeup by helping blur my textured skin. I’ve spent a lot of money on a lot of different products and nothing has come close to what this serum has done for me. I was over the moon with just using this as a primer but to my surprise the skincare effects of this serum are also outstanding. I’ve used lots of different niacinamide and hyualuronic acid serums but after a week of using this night and day my skin has never looked better. My skin is more plump and the fine lines on my forehead are barely there now. My skin is much more evenly toned and brighter. It just has a healthy glow now and my skin texture is so much smoother. " —GwenS949

Price: $20+ (available in two sizes)

18. Dior Forever Skin Perfect Multi-Use Foundation Stick glides on buildable coverage that's formulated with heat- and humidity-resistant ingredients. It's worth the splurge: Happy customers love how easily this blends, leaving a long-lasting, natural skin-like finish.

Sephora

Promising review: "Hands down my favorite foundation. I'm in my mid-30s and have never found a foundation I love until this one. Blends smoothly. I have a combination of oily skin that is acne-prone. It seems to also stay put longer than other foundations." —Ajazzy1

Price: $52 (available in 15 shades)

19. Paula’s Choice 2% BHA Liquid Exfoliant improves the texture of flaky skin with a brightening formula of salicylic acid and soothing green tea, which deep dive into pores to unclog dirt and debris. *Hyperpigmentation, acne scars, and dead skin have all left the chat.*

Sephora

If you're new to chemical exfoliants, greetings! You'll definitely want to start off by applying this one or two times a week to take note of your skin's response. Beta hydroxy acid (BHA, also known as salicylic acid) mimics the natural exfoliation process of younger skin by shedding extra layers while *also* unclogging and clearing pores.

Promising reviews: "I’m 30 with large pores and oily acne-prone skin, and this is the only product that has worked for me! I used to use Aveeno’s 2% salicylic acid cleansing bar, but it was discontinued years ago. I’ve tried so many products since, and they’ve ALL been irritating. This doesn’t irritate my skin, and my pores look non-existent after only two days of use! My acne is going away!!!!" —AlexandraRose92

"Must have in nighttime routine! After using this product one or two times a week, it has helped my skin tremendously! You can actually see all the gunk coming out on the cotton rounds!" —Sephora Customer

Price: $15+ (available in two sizes)

20. Supergoop! SPF 40 Glowscreen grips makeup and actually keeps it in place — all while shielding you from harmful rays. This comes in a pearlescent lotion that gives light coverage, and features a star-studded lineup of skin-loving ingredients like hyaluronic acid, B5 vitamins, and blue-light-protecting peptides that make it *the* morning multitasker.

Sephora, Sephora

Promising reviews: This is my absolute favorite sunscreen. It doesn’t feel chalky or leave a white cast. It is like a subtle illuminating primer. I’ve been wearing this instead of foundation since most of my face is covered by a mask anyway. I love being able to use SPF with such a beautiful cosmetic effect. Be warned — it is a DEWY, GLOWY finish that may not appeal to everyone. But for my mid-30s dry skin, it’s wonderful. I have repurchased many times." —ElizabethGH

"Obsessed with this product! I get the perfect no-makeup makeup look. I use it every day and get compliments all the time. It gives you a natural glow while protecting your skin. You don’t even need to wear a lot of foundation over it. I use it with the NARS light reflecting foundation, Ilia skin serum, or L’Oreal tinted skin serum. Staple in my skincare routine!" —Sephora Customer

Price: $22+ (available in four shades and three sizes — not all shades available in all sizes) 

21. Charlotte Tilbury Flawless Filter smooths and blurs as a tinted primer and complexion booster. It can be used under foundation or mixed in with it for a soft-focus glow that moisturizes the skin.

Sephora

Promising review: "Gosh, this stuff is fabulous! In my late 30s, dry to normal skin, and it’s a bit too glowy to act as a stand-alone foundation, but mixed with a skin-like foundation (in my case Dior Backstage), it creates THE most beautiful lit from within glow that really does act as a filter. Well worth the price!" —Spresently

Price: $49 (available in 11 shades and two sizes; not all shades available in both sizes)

22. Drunk Elephant Protini Polypeptide Moisturizer hits dry skin with a deluge of hydration in the form of a protein-rich formula that's lightweight and nongreasy. Reviewers with sensitive and combo skin rave about the beautiful dewiness it gives their complexion.

Sephora

Take a gander at it in this TikTok.

Promising review: "I’m in my late 30s, and my skin is dry. I've been using this during summer months; I mix it with two drops of marula oil each night, my skin feels plump and hydrated in the morning. This formulation absorbs really nicely without feeling greasy or sticky, one of my favourite DE products." —I1sta

Price: $23+ (available in two sizes and also in a refill)

23. Patrick Ta Major Headlines Double-Take Crème and Powder Blush Duo sends your look into overdrive with a richly pigmented, dramatic flush of color. The viral cream-over-powder technique was born from this product that melts into the skin and will give your face a snatched, striking glow.

Sephora

Promising review: "I was so hesitant to buy this because a) it's $49 plus tax b) I'm extremely picky! Buy it now, seriously — the formula is unreal! It goes on seamlessly and makes your skin look youthful (I'm in my mid-30s). I'm honestly so impressed, and will definitely be purchasing one more to add to my blush collection. 😊" —meganxo87

Price: $38 (available in 14 shades)

24. Gisou Honey Infused Hair Oil douses your tresses in hydration with a formula that famously conditions and has ingredients (read: honey, coconut oil, and almond oil) that can help tame frizz and flyaways. Perfect for pre- and post-styling, you can use this to give lackluster hair a lil' boost of shine.

www.instagram.com, Sephora

This hair oil works moisturizing wonders for nearly every hair type (from thick and curly to thin and damaged). 

Check out four ways you can use it in this TikTok!

Promising reviews: "I'm a thirtysomething cook at a fine dining restaurant, and it gets H O T, so my hair is prone to damage. I ran this oil through my ponytail before work, and it absolutely delivered on hydration, protection, and shine, all without being greasy. I had read other reviews stating that a little goes a long way, so I took that into consideration when applying. I've only purchased the mini size, but I will DEFINITELY be restocking with the full size when the time comes." —rwxvanity

"Perfect for curls! I was a bit skeptical about this hair oil because I have never found an oil that works for my fine 3a curls, but this is the best hair oil on the market! It hydrates the hair and leaves it shiny but not weighed down or greasy. Plus, the smell is to die for. I wish I had tried this oil sooner!" —Louiebylizzie

"Not so oily, which helps a lot especially with my 4c hair. Smells really good…and improves shine for long hours." —oasare

Price: $25+ (available in two sizes)

25. Korres Greek Yoghurt Probiotic Superdose Face Mask serves up a delightful dollop of skin-soothing ingredients like aloe leaf juice and lactic acid to diminish dryness and redness. Simply apply the cream mask to stressed-out skin and leave on for 10–15 minutes to reveal a more nourished and smoother-looking complexion.

Sephora

Promising review: "Now that I'm in my 30s, I've been really paying attention to ingredients, and I appreciate the quality of this mask. It's so nourishing and feels amazing after leaving it on for half an hour. TIP: Leave in the fridge, since it's a yogurt mask. Feels wonderful. Will be purchasing a second time."—Seetarah

Price: $56

26. Tatcha Rice Wash Skin-Softening Cleanser delivers a face-washing experience that can only be described with one word: blissful. Containing hyaluronic acid, red algae, and a Japanese rice powder, this creamy formula won't strip your skin as it washes away impurities and makeup. What you'll be left with? Clean, soft, luminous skin — and zero irritation.

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Promising review: "I’m in my mid-30s and Tatcha has transformed my skin. My skin looks better now than it ever has, and it does because of Tatcha. Every product they make, they hit it out of the park! This is gentle, but softening and deep cleaning at the same time. It has a lovely scent and formulation." —afey

Price: $18+ (available in two sizes) 

27. Dr. Jart+ Cryo Rubber Face Mask cools and reduces the appearance of redness in one convenient two-piece mask. With a highly concentrated ampoule of allantoin (aka supercharged serum that's perfect for sensitive skin) and cryotherapy, your skin's temperature will slowly drop to calm any irritation. The result? Skin that feels soothed and moisturized.

instagram.com, Sephora

Promising reviews: "Dr. Jart makes some of the BEST masks I’ve ever used, and this one is no exception. If you’re looking for a mask that feels smooth, hydrating, and nourishing, then this is for you. I noticed a difference in plumpness of my skin and fine lines around my eyes, and definitely a slight firming effect. This mask is one of my favorites for firming, and it also helps brighten and smooth. The sheet mask itself is a pretty pink color and feels dreamy smooth on your face. If you’re over 30, you will love this mask." —MakeupMel42

"I’m absolutely obsessed with these masks! I think they are the only masks I’ve used that have a very noticeable impact on my skin. I use the collagen mask once a week at night and wake up with visibly plump, silky skin. Can’t recommend enough, and yes, it’s absolutely worth the price!" —DGrigorievna

Price: $16 (available in other masks, too)

Reviews have been edited for length and clarity.