If You’re Willing To Invest A Little, Reviewers Say These 37 Beauty Products And Tools Have Magical Results
www.amazon.com, www.amazon.com
Oh! Anddd reviewers say they use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.
Promising reviews: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle
"I can't live without this cleansing oil, it's magic in a bottle. This is the only thing that's been able to clear the sebaceous filaments on my nose after consistent use daily!! It also helps the milia/filaments under my eyes too! LOVE IIIIIIT, WHO LET ME LEAVE THE HOUSE WITHOUT DOUBLE CLEANSING AT NIGHT?" —Sarah Coleman
Get it from Amazon for $17.69.
Amazon
Promising review: "Finding the perfect red is almost impossible. This thing is magic. It turns varying shades of red depending on how dramatic of a look you want, super easy to apply and it doesn't budge!" —Amazon Customer
Get it from Amazon for $23.75.
www.amazon.com, www.amazon.com
Promising review: "I've been addicted to lip balms forEVER. Laneige lip balm somehow magically eliminates the need to reapply every 30 minutes. The jar is perfect for the bathroom, but these small tubes are exactly what I need for traveling! I can't tell you how they smell because I have no sense of smell, but the actual balm is a lifesaver." —Spectacle
Get it from Amazon for $18 (available in five formulas).
@onesize / Via www.instagram.com
One/Size is a queer- and Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be.
I use this every day (I like a full face, OK?!) but I'm not the only BuzzFeed Shopping fan. Jordan Grigsby also sings its praises: "Y'alllllllll — wheeeewwww, all I can say is it's sorcery. Patrick Starr is a witch, there's no convincing me otherwise. I did my makeup one morning, set my face with this, and had a full on day — ran errands, went to Trader Joe's, went to a bar, then a restaurant, sweat, and I kid you not, every time I looked in the mirror my face was M👏 A👏 T👏 T👏 E. When I got home that night, my face had not moved at all and there was literally no oil to be found on my face. I have expensive setting sprays I love but by the end of the night, I usually have a bit of shine on my face, which seems like no big deal but as an oily girly, I hate that, I look greasy 🤮. But this stuff is a magical holy grail, no shine formed against me shall prosper. I see why Beyoncé uses this. I kept hearing the hype around this but it is a bit pricey so I kept putting off buying it. This is worth every bit of hype and every single penny. And I'm frugal! I will find a nice, affordable alternative and run with it forever because some big name-brand products do not work for me and I hate spending a lot of $$ for 💩 results. If I recommend any name-brand product, it'd be this. I love this stuff and I will forever eat that price and buy it. Big fan."
Get it from Sephora for $17+ (available in two sizes and in a glitter finish).
www.amazon.com, www.amazon.com
This stuff has retinol (it can make you more sensitive to the sun bc it accelerates skin turnover), which means you should be especially vigilant about wearing SPF!
Promising review: "This is magical. I love this stuff. It takes away my dark spots and helps my stretch marks. Definitely recommend getting this." —C. Renon
Get it from Amazon for $9.95+ (available in two sizes).
I've used this stuff before and can confirm that 1) the scent is indeed intoxicating and 2) everything from this brand has scents that really STICK to you. I'm currently using the Beija Flor body wash and I can smell it on my skin hours later — which is pretty rare for a body wash.
Promising review: "This stuff is magic! It smells amazing. Lasts for the entire day. Doesn't feel greasy. Goes on smoothly. I will definitely be reordering!" —Skittles 79
Get it from Amazon for $22 (available in three sizes).
Amazon, www.amazon.com
Wonderskin is a small business that specializes in makeup and skincare products.
Promising reviews: "I am typically a skeptic about 'magical' beauty products. This, however, lives up to the advertising. I painted on the thick, purple liquid and waited a whole 10 seconds before spraying on the activator and peeling it off to reveal exactly what was promised. Beautiful bright pink lips, no smudging. It does not even feel like I am wearing lipstick. It smells nice, and when I lick my lips, it does not taste bad. I love lipstick, but it is off within 10 minutes, smudged onto my teeth or my coffee cup. This. changes. everything." —Jennifer Trasport
Get it from Amazon for$22 (available in 22 shades).
www.amazon.com, www.amazon.com
Promising review (for pic on the left): "LOVE this product sooooo much! I’m obsessed! I am of mixed race and have very curly, frizzy hair naturally. Even with a relaxer, my hair has always had dry-looking, frizzy ends. I have tried so many different products, but nothing else compares. Best by far!" —Amazon Customer
"I have naturally wavy/frizzy hair, and moving back to the South, I had to figure out how to control the frizz! This product works like magic! I can blow out my hair in the middle of summer, just after a rain, and it won't frizz on me! Thank you!"—Elizabeth W.
Get it from Amazon for $26.60 (sulfate-, gluten-, alcohol-, and paraben-free; also available in extra strength and curly hair formulas).
www.amazon.com, www.amazon.com
Promising review: "Magic polish. I fell in love with the first swipe! It goes on smoothly, has the perfect coverage, and is flattering. It’s been four days, and it shows no sign of chipping (and I’ve been doing a lot of cooking, dishes, and laundry). So while it’s more expensive than other polishes, it’s definitely worth it." —BumbleB415
Get it from Amazon for $20 (available in five colors).
Amazon, www.amazon.com
Though they may not be very visible with some hair styles, these hair bands are super cute and come in some vibrant shades!
Bunzee Bands is a small business dedicated to providing pain-free hair ties for people of all hair shapes and sizes.
Promising reviews: "I love my Bunzeebands!! My hair never stays up with regular hair bands when I do anything active... but not with my Bunzee Bands! It’s like magic!!!" —Wendy Williams
Get a pack of two from Amazon for $15.95 (available in eight colors, a single pack, and a smaller size).
I got turned onto this stuff after some colleagues put it in stories and after trying just about every hair oil out there, I can assure that this is the good stuff. It's great for finishing off your look after heat styling (like with a curling iron or straightener) or helping your hair calm down post-blow-drying. I always keep a bottle in my medicine cabinet!
Promising review: "This is an exceptional potion. It's pure magic at its best. With just a small amount, Ghost Oil softens the hair, gives it body, is nongreasy, makes it shine, and makes your hair fuller. A truly magical product. I commend the Kitchen Witch who knows her potions and shared this one with us." —B. Blume
Get it from Amazon for $19 (sulfate-, gluten-, and paraben-free; also available in a larger 4 oz. size).
www.amazon.com, www.amazon.com
Promising review: "My stylist always uses it in my hair and I loved it since then, So I had to purchase it for my daily hair care routine and fell completely in love with it. I use it in damp hair right before untangling it and it’s like magic, no tangles and no frizz." —Kenia Peña
Get it from Amazon for $30 (cruelty-free).
Promising reviews: "I don’t know what sorcery this is or what kind of magic is included, but I can tell you this has changed my skin. I am late 50s with horrible oily skin. I have never taken care of my skin, but I bought this after reading a review, and HOLY COW. This is the REAL DEAL." —cynthia williamson
Get it from Amazon for $13+ (available in two sizes).
Promising review: "I was skeptical of the awesome reviews I had read, but I couldn't stand using dry shampoo spray any longer so it was worth a try. Holy wow, it blew my mind! No white patches in my hair, it actually looks clean and streak-free with minimal usage of this product! It's magical and I'll never use anything else. My hair tends to look greasy quickly, but this keeps it looking clean and natural without giving away that I've used anything in my hair. 15/10 I HIGHLY recommend, you have to try this! It's life changing!" —Kate
Get it from Amazon for $16.
www.amazon.com, www.amazon.com
This kit comes with five heads (which last about a week or more; you simply use, rinse, and let dry).
Promising review: "I have really tight teeth, and flossing can be less than fun. This is magic and makes flossing so easy. I had to get one for my husband to use after I got mine. It can be hard to innovate around floss, of all things, but this is legit! Get one for every family member." —Amazon Customer
Get it from Amazon for $89.99+ (also available in an orthodontic-friendly kit).
Melanie Aman / BuzzFeed, Amazon
My colleague Melanie Aman swears by this stuff. Here's what she has to say:
"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a mini bottle on Amazon and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier."
Promising review: "My hair was damaged after bleaching and coloring it too many times. I don't know what they put in this bottle, but it's freaking MAGIC! I was not expecting my hair to be so soft and light after one use, but it happened, and I was blown away. I used it three more times, and it just kept getting better. My hair is now back to normal. I can't recommend this enough!! The bottle is very small for the price, but it's worth it!!" —Katt
Get it from Amazon for $29.
www.amazon.com, www.amazon.com
This formula is not greasy, free of fragrance, noncomedogenic, free of oil, and free of parabens.
Promising review: "This stuff is magic. I use it on my face as a sunblock but also as an excellent makeup base. I’ve also given it as a gift to rave reviews. I hesitated about the cost, but it goes a long way, and it looks great on, so I continue to use it." —Placeholder
Get it from Amazon for $44.
Psst! The brand recommends using this spray on medium to coarse hair types. And for fine to medium hair, try the Kenra Platinum Blow-Dry Mist!
Promising review: "I was shocked and wondered what kind of sorcery this was after using it on my hair. I have thick, curly hair and get highlights done. This magic potion made my hair so soft and shiny but not greasy at all. I could feel it protecting my hair as I was blowdrying and curling it!! 10/10!!!" —Simona
Get it from Amazon for $14.99+ (available in three sizes; cruelty-free).
Amazon, www.amazon.com
Promising review: "Pure magic! It stripped 80% of my pores on the first go and just keeps getting better with weekly use. I have sensitive, combination dry/oily skin, and it didn't irritate my skin at all — just be careful not to over-exfoliate. It's definitely on the pricey side, but you don't use that much per application, so I anticipate my tube lasting ~four months with weekly use." —H. Branch
Get it from Amazon for $21+ (available in two sizes; phthalate-free).
Promising review: "I have fine, thin hair that doesn't have a lot of texture. This can of magic has made such a difference! Whether I straighten it or curl it, the style stays, and it looks fuller. It's not sticky, it smells fantastic, and they have a travel-size can too!" —Tiffany Begley
Get it from Amazon for $49 (gluten-free).
Promising review: "This stuff is magic in a bottle. I split dye my hair and was having some issues with fading due to heat damage. The price tag scared me I’m not going to lie. But it’s worth it! It was super vibrant, no signs of fade like the last few hair dyes. And it made me hair feel so nice. It was a total life saver." —Martina Hayes
Get it from Amazon for $26 (suphate- and paraben-free).
Minimo Skin Essentials is a small biz.
Promising review: "Absolutely magical! Within the first week of use my face had already become more even toned and smooth!!" —Thulani K Matarise
Get it from Amazon for $28.99.
Amazon
Kitsch is an LA-based, self-financed, woman-owned business established in 2010 that specializes in hair accessories.
Check out a TikTok of the Kitsch satin pillowcase in action.
Promising review: "I take my pillow with me on vacations because it stays so cool. I can’t stand being hot so it’s like magic to me. Also, helps with frizz due to my curly hair." —Just what I was looking for...
Get it from Amazon for $19+ (available in two sizes and in 11 styles).
www.amazon.com, Amazon
Thank God It’s Natural (TGIN) is a small business founded by Chris-Tia Donaldson after she graduated from Harvard Law School, started her first job at a law firm and wore wigs out of frustration for the lack of hair products for natural hair. TGIN is now sold at a variety of retailers. Chris-Tia was diagnosed with breast cancer in 2015 and until her passing in 2021, used her success to advocate for women experiencing financial difficulties and who are undergoing treatment, to highlight health disparities due to race and socio-economic factors and help through theTGIN Foundation. You can read more about her empowering story in her book This is Only a Test.
Promising review: "3a low porosity magic! I didn’t expect much from this mask, but was pleasantly surprised. I used it as directed after shampooing with a clarifying shampoo, and my hair is soft and smooth. It calmed the frizz so much that I didn’t even need a styling product!" —HumanPerson
Get it from Amazon for $18.99.
Amazon
The individual packaging for these patches also makes them super easy to slip into your bag or a random little pocket. I wore some when indulging in a bubble bath (yay, waking up at the crack of dawn in Vegas because you're still on East Coast time) before housing an obscene amount of casino buffet food and going to see some bands perform in the desert heat. This brand is consistently my fave eye-patch brand because I do notice a depuffing difference, and the thick gel makes the patches stick!
Promising review: "These are like magic for tired eyes." —Natalie
Get five pairs from Amazon for $12.
Promising review: "Love this product! It works like magic. Just spray on hair after blow dry, run your hands through your hair, and the frizz is gone. Plus, difficult to find other than on Amazon." —Longtime customer
Get it from Amazon for $33.
Credo Beauty
Credo Beauty is a woman-owned small biz marketplace founded by two beauty industry veterans and curated to meet their strict Credo Clean Standard.
Promising review: "Liquid MAGIC. This is hands down the best foundation I’ve ever tried — and I’ve tried a lot! Other foundations always make my skin look gross and scaly even on good skincare days, but this foundation looks like skin — the longer it sits, the more it sinks into your skin and looks flawless. I use water-based primers underneath, such as Milk Hydro Grip, and they work seamlessly together. This foundation is a buildable medium coverage. I will never buy another foundation again!" —Alexis A
Get it from Credo Beauty for $38 (available in 43 shades).
When I go on a beach vacation, I don't bother with my intense blowout hair routine. I always pack this (a little goes a LONG way) and let my hair air dry.
Promising review: "A MUST have for curly hair girls like me. This stuff is like magic. Works wonders. Definitely comes highly recommended." —sarah t
Get it from Amazon for $34.20 (alcohol-free).
www.amazon.com, www.amazon.com
Promising review: "Watching all the online tutorials, I didn’t understand the 'magic' of this brush but decided I’d get one. Y’all, my struggling-to-be- curly hair loves this stuff! It helps me get the look I want on a regular basis!" —Kevin V.
Get it from Amazon for $21.74+ (available in five styles and eight colors).
The pics above are with just ONE wash!!! This stuff is cruelty-free and made with tea tree, coconut, and peppermint oils. Plus it's from a Black woman-owned brand! 🙌
Promising review: "Y’all. This product was magic. After four uses (I mean every time I washed my hair, I used this product for four hair washes), my dandruff was gone. You could shake my hair, and it was like snow fell from it. Disgusting. My head was disgusting. Postpartum ruined my hair. So, I was willing to try anything. My hair has no more dandruff. It’s tingly from the tea tree oil (which I loved), and you use it first, then shampoo and condition as normal. This stuff is great! I cannot rave about it enough. I am dandruff-free, and my hair became more alive." —Greener-pastures
Get it from Amazon for $41.
This product does not promise to work overnight. Apply this daily 2–3 times a day as long as needed. Be sure to be patient as the healing process takes time!
Talk to your doctor before attempting to treat your keloid on your own, and learn more about keloids from Cleveland Clinic.
Oh! BTW, I bought this. In 2023, I got a dermal piercing on my chest, and since literally just about every piercing I've ever gotten has grown a keloid on it, I should have known my dermal would eventually, too. I got the piercing in February of 2023, and around May, I noticed a nasty, stubborn little bump making a guest appearance on my piercing. 🙄 I had written about this stuff a few times, so the light bulb went off, and I immediately bought it. I consistently used it twice a day, and it gradually disappeared, literally like magic, within a month. Keloids are a serious nightmare, and I'm so glad that I found this stuff. I even *accidentally* ripped it out in November of 2023 and immediately grabbed this to prevent a keloid from forming cuz I just knew it'd get infected. To my surprise, no keloid, nada. You do have to be patient and consistent, this is NOT an overnight miracle but it's worth it. I also suggest that you continue to use it for like another week or two even after your keloid goes away juuust in case it tries to sneak back into your life. I still use it every now and then when I hit it or do something to irritate it, and keloids go away so quickly, literally within days. I cover it with a bandage to speed up the healing.
Get it from Amazon for $12.85 (available in a multipacks).
www.amazon.com, www.amazon.com
Eight Saints is a woman-owned small biz using only eight plant-based ingredients in their skincare products.
Promising review: "The perfect day cream. I love this product! Its lightweight, silky texture absorbs quickly, leaving no greasy residue. It feels so refreshing with the citrus peel oil and ylang-ylang, making it an absolute delight to use. It provides long-lasting hydration throughout the day, keeping my skin moisturized and plump." —brandi j bergeron
Get it from Eight Saints on Amazon for $33.
Promising review: "A magical hair volumizer for those who have lost hope. I have always been frustrated with my hair weighing down around the crown, even if I could get some body into it in the morning, guaranteed it was flat by mid-day. This stuff is amazing! I just sprinkle a tiny bit around my roots/crown and it lasts all day and into the next. It's like a dry magic gel! Love this stuff and my 'new' hairstyle capabilities. The container is super tiny (think height of a cell phone) but a little goes a LONG way. It makes skipping washing hair that much easier for those of us with non-volumized hair/roots." —Jennifer Cibor
Get it from Amazon for $21.95 (talculm-free).
www.amazon.com, www.amazon.com
This curling tool is *ideal* for people with hair between 6 and 16 inches long.
Promising review: "I typically do not write reviews on products. However, I felt I just had to for this product. This tool is a GAME CHANGER! I have never been great at curling hair and was always nervous about burns. This tool created effortless curls and was SO easy (and safe) to use. I highly recommend this product to anyone and everyone! Pure magic!!!!!!" —Erin
Get it from Amazon for $74.98+ (available in six colors).
Promising review: "Magic! So natural looking. I love it. Best blush EVER!!! I’m 77 years old. Finally, a great blush." —Sara Grace Simpson
Get it from Amazon for $22.39+ (available in seven shades).
Works well for straight, coily, curly, and wavy hair. Note that when you're using a round brush dryer, you'll wanna do some rough drying at your roots first.
Promising review: "This thing makes my hair like a magical, soft, shiny waterfall, like the kind you see in shampoo ads. I kept swishing my hair around to see if it would disappear but it didn’t. Actual magic. Also, it’s ridiculously easy to use, and has different temperature settings for those of us who swear we’re going to stop using heat, and the best we can do is a cool setting. Anyway, if you’re on the fence, just buy it." —Elaine Victoria
Get it from Amazon for $155.
Blume
Friends, this stuff is the truth. My skin is brighter, glowing, and super duper clear. I am a Blume stan now. I love my skin, but I also get super annoyed with little bumps that seem to never go away. My face is actually so smooth now though. I have oily skin, and I was nervous I'd be a huge ball of grease after using this but nope, not at all! I use it at night and in the morning my skin is perfectly moisturized. Safe to say that I'm in love and their products are staples in my skincare routine.
Promising review: "Absolute sorcery. I have NO idea what magic these ladies at Blume are into but DANG! My skin has never looked better. I just turned 30 and still unfortunately suffer(ed) with acne, but with these products I can finally say I am no longer suffering! Even around that time of the month my skin is under control. I was only using the meltdown oil and gel cream and those two products alone transformed my skin, but now I just added the gel cleanser, milky fade serum, and sunscreen. I am totally a Blume convert and will now only use anything that says Blume on it, LOL! My only request is that you PLEASE NEVER CHANGE THE FORMULAS! These products are perfect just the way they are. Thank you, Blume for making my skin beautiful. I owe my newfound confidence and glass skin all to you!!!" —Maggie O.
Get it from Blume for $47 (originally $52).
Reviews have been edited for length and/or clarity.
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banban 22/05/2025
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