If You Consider Yourself A “Makeup Minimalist,” These 30 Multitasking Products Will Earn Their Place In Your Routine

If You Consider Yourself A “Makeup Minimalist,” These 30 Multitasking Products Will Earn Their Place In Your Routine

BuzzFeed-Shopping·2026-09-28 05:00

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If You Consider Yourself A “Makeup Minimalist,” These 30 Multitasking Products Will Earn Their Place In Your Routine

“I have replaced my concealer, foundation, and color corrector with this one stick.” —One reviewer absolutely raving about Well People’s complexion stick.

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by Rachelle Yang BuzzFeed Contributor

1. Benefit's Benetint if you're looking for something buildable to work with. This baby works as a cheek and lip stain that'll give you a natural glow with just a few dabs. For a more ~dramatic~ look, you can effortlessly layer more on top. 

Sephora

Promising review: "The Benetint Liquid Lip Blush and Cheek Tint is a staple in my makeup collection. This product adds a beautiful and natural flush of color to my lips and cheeks, giving me a fresh and radiant look. I love the long-lasting formula, and the sheer, buildable coverage allows me to achieve the perfect rosy glow. Highly recommended for anyone wanting a versatile and effortless lip and cheek tint." —Ronibetesh

Get it from Sephora for $28 (available in eight shades).

2. L'Oreal Lumi Glotion — this illuminating moisturizer enhances your skin's natural glow with its shimmer while delivering a color tint so you can achieve that ~sun-kissed~ look without having to roast in the heat for hours. Reviewers say it's just like the Drunk Elephant bronzing drops — and maybe even better! 

www.amazon.com, www.amazon.com

Check out a TikTok of it in action!

Promising review: "This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me, they are usually too sparkly or weirdly colored. I tried a $$ Glossier one that remained strangely sticky the whole time it was on my skin. I will purchase again!" —DLW

Get it from Amazon for $13.39+ (available in five shades and two-packs).

3. An Eadem Le Chouchou lip softening balm, a lip treatment, exfoliant, and moisturizer all packed into one gorgeous tube. The metal applicator provides a cooling sensation, and after application, your lips will be as glossy as ever and tinted with a gorgeous shade. Plus, the formula is thick, so a little goes a loooong way.

Rachelle Yang / BuzzFeed

I recently received this lip balm, and I refuse to be without it. I'm not even exaggerating. Whenever I realize I've left my apartment without it, I go back and get it — it's that good. My favorite thing about this lip balm is the metal applicator. I've never seen anything like it! It's cooling to the touch and glides on so smoothly, leaving no residue behind. As a lip product connoisseur, this is by far my favorite because not only does it leave my lips hydrated as heck, but it also adds a tint of color, so I don't need to go over it with lipstick or a colored gloss! 

Promising reviews: "I actually went out and bought another one of these within a week of me first trying it out, lol. My coworker recommended it to me after I had told her how I was having trouble finding a lip product that would keep my lips hydrated throughout the day and not just for a few hours. My lips would peel a lot and get dry and crack regardless of the weather in Houston, but since I've started using this, I have not had these issues...I can be honest and say I was skeptical because I've used many products before that didn't do much, but this is one worth the money and one I feel confident in recommending to others." —Tyesha

"I use Butter Mochi daily. I love that it is not sticky, but still makes my lips glossy. I have tried many different lip balms/glosses, and this is the one that moisturizes my lips the longest. I've already repurchased it four times." —Megan

Get it from Amazon or Eadem for $24 (available in up to eight shades).

4. Tower 28 SunnyDays tinted sunscreen with SPF 30, if you absolutely despise layering sunscreen over your I-spent-two-hours-on-this beat, but you can't let the harmful UV rays get the best of your skin. Luckily for you, this doubles as a foundation, so you can use it as a base under everything else! 

Sephora

Learn more about the importance of adequate sun protection by reading the AAD’s Guidelines/Sunscreen FAQs and BuzzFeed’s post on Sunscreen Myths.

Promising reviews: "Today I bought my fourth tube! That should tell you a lot as it is! I absolutely love this tinted sunscreen. I’m a busy mom, so it helps me feel put together in the morning!" —SageyLove

"I tend to get overstimulated with the feeling of foundation on my face. Plus, my skin is pretty sensitive, so I have been looking for something lightweight that you can barely feel on your face. THIS IS IT. It has that barely there feel and still provides coverage. It leaves the skin beautiful and dewy. Plus, it doesn’t break me out the way previous foundations have." —alyssamarieput

Get it from Amazon or Sephora for $32 (available in up to 17 shades)

5. Jones Road's Miracle Balm, which is aptly named as it's a powerhouse product. Not only will it give your cheeks a rosy glow with its tint, but it'll also shimmer and reflect light, acting as a highlight. You can also use it as a bronzer, depending on the shade you get! 

Jones Road

Promising review: "Beautiful pigment, such ease of use. It's like pretty eye makeup for the non-makeup artists like myself. I love these. They're pretty smudge-resistant and stay on for a long time, even without a primer. It's so good. I've already bought three more." —deb

Get it from Jones Road for $20+ (available in two sizes and 14 shades; also available in sets of three and six).

6. A luminizing Saie Glowy Super Gel, because your inner radiance should also outwardly shine. You can wear it as a primer, a highlighter, or over a full beat — no matter how you apply it, it'll have you shimmering and glowing like the goddess you are. 

www.amazon.com, www.amazon.com

Check out a TikTok of it in action!

Promising reviews: "I complimented a woman on her skin, and she told me about this product. I ordered it and, when I saw the ingredients, I was doubly pleased. Squalane is part of it, and I have been using that to maintain skin for many years. I went to a party the other evening and was complimented on how good my skin looks. It can be worn on its own or under makeup. Looks glowing and natural and feels good." —Sandra E. Chatelain

"I love this stuff. I’m on my third bottle. I used to use a popular tinted primer that gave the same glow, but it was discontinued, so I thought I’d give this a try. I am so glad I did! No need for foundation. I put this on, add concealer around the base of my nose, and I'm good to go. Blush is optional. I highly recommend it! 💕" —Redheaded Reader

Get it from Amazon for $18+ (available in two sizes, four shades, and multi-packs).

7. A Milani setting spray that triples as a primer and a hydration hero, sandwiching the rest of your makeup in between. It'll allow your foundation and concealer to smoothly glide onto your skin, and it locks in it place for up to 24 hours with just a few spritzes. 

Amazon

Promising review: "A primer and a setting spray, so it makes my makeup routine easier. When I spray it before makeup, it helps everything blend better, and my foundation sits smoother on my skin. It has a lightweight texture and doesn’t feel sticky or heavy at all. After I finish my makeup, I also use it to set everything, and it gives a nice natural finish — not too oily and not too dry. It also helps control oiliness during the day, especially in my T-zone, and my makeup stays in place for hours without breaking up. The staying power is really good for the price. Overall, it keeps my makeup looking fresh, smooth, and natural." —Onecia W.

Get it from Amazon for $10.97 (also available in five other versions: dewy, matte, microfine mist, moisture boost, and SPF).

8. Or an Iconic London setting spray that's infused with light-reflecting particles to give you an illuminated glow. Just like the Milani setting spray, it'll keep your skin hydrated whether you use it to prep or set. 

www.amazon.com, www.amazon.com

Promising review: "The Iconic Spray is my favorite!! There’s a beautiful glow to your face. You can wear it with or without makeup. It’s very subtle but looks lovely on one’s face. You can also put it on your chest and maybe the top of your shoulders. This one is my favorite." —jennifer avitabile

Get it from Amazon for $34 (available in two shades).

9. A pH color-changing lip and cheek tint so you can get firsthand experience with magic. While the stick looks as clear as the sky before Bruno from Encanto walks in, the balm will react with your skin's pH and create a customized pink shade just for you. 

www.amazon.com, www.amazon.com

Promising review: "This is so pretty. It is clear, but it immediately changes to a gorgeous pink shade on the cheeks and lips. It doesn’t seem to dry out lips at all (I have sensitive skin and normally this happens). Really happy with my purchase!" —Liz

Get it from Amazon for $8.99 

10. Or a gel version, which gives a glossier lip and dewy cheeks. Okay, I'll admit, it's more science than magic, but it's just so darn captivating watching this clear formula instantly change colors once it touches your face. 

Amazon

Promising review: "I have used blush since I was 13 and am 76 now. I have used every high-end blush on the market, and this exceeds them all. You apply a dab and then work and spread it to your liking. I use a sponge. If I want a glimmer, I dash a light shimmer blush over the area. Does magic for your lips as well." —Deborah Miller

Get it from Amazon for $8.99

11. A Pür 4-in-1 pressed mineral powder that reviewers with oily skin LOVE because it soaks up excess oil and creates a matte look. While this makes a great base for a full beat, you can also use it as concealer and setting powder. On top of that, it has SPF 15 to keep your beautiful face protected from those nasty sun rays! 

www.amazon.com, www.amazon.com, www.amazon.com

Promising review: "I did some research before purchasing this product and read many rave reviews about it, which I'm pleased to say I agree with wholeheartedly! This truly is a 4-in-1 makeup product that not only cuts my makeup prep time down substantially, but also looks fabulous! It makes my skin look smooth and even with a matte finish that stays put for some marathon days. Little to no touch-up is required. I highly recommend this gem of a product.....it's worth the price. It doesn't come with an applicator brush, though, so that was good to know ahead of time." —Michelle StAmour

Get it from Amazon for$34 (available in 21 shades).

12. Or a Pür 4-in-1 tinted moisturizer if your skin leans more toward the dry side. Formulated with chamomile, shea butter, sodium hyaluronate, and more, it'll soothe and hydrate your skin while protecting it from harmful rays with SPF 20. This isn't just a fabulous skincare product, though; it also primes and acts as a foundation, whether you're going for a bare-faced look or doing a full glam! 

www.amazon.com, www.amazon.com

Promising review: "I live in Colorado, at a high altitude where we lack moisture and need all the SPF we can get! I think I have tried every foundation and tinted moisturizer on the market — seriously, my makeup cabinet is ridiculous. This one product replaced my moisturizer, SPF, primer, and foundation routine — I am in LOVE!! The coverage is perfect for me, it’s lightweight and goes on smoothly with just my fingertips, and it lasts all day. I wish I could give it more stars!!!" —Katrisha Vigil

Get it from Amazon for $38 (available in 11 shades).

13. A Too Faced multi-use concealer that not only works to camouflage blemishes and dark circles but also contours and highlights truly gives you a bang for your buck. It has a natural finish, delivering that I-just-woke-up-like-this look, wears up to 24 hours, and is moisture-resistant! 

www.amazon.com, www.amazon.com

Promising review: "I’ve been using the Too Faced Born This Way Super Coverage Multi-Use Concealer for the past eight years, and it remains my absolute holy grail concealer. After trying countless formulas over the years, nothing compares to how well this one performs. The coverage is truly exceptional — it effortlessly hides dark circles, blemishes, and redness without ever looking cakey or heavy. The formula blends seamlessly into the skin, giving a natural, flawless finish every time. What I love most is its versatility: I use it to conceal, highlight, contour, and even out my complexion, all with one product. Even after hours of wear, this concealer stays put and doesn’t crease or settle into fine lines. It’s hydrating enough for my under-eyes, but still provides the full coverage I need. The shade range is fantastic, so it’s easy to find a perfect match. If you want a concealer that does it all and always looks great, I can’t recommend this enough!" —Graci McGehee

Get it from Amazon for $13.60+ (available in 30 shades and two sizes).

14. A 2-in-1 liner and lipstick if you always struggle to find the right shade of liner to match your new lippie. No matter what color you opt for, this ensures that they complement each other. One side features a matte lipstick, and the other has a precise liner, perfect for tucking into your tiny purse that really only has room for your phone. 

Amazon

Promising review: "I am a waitress, so I needed something that looked nice and natural but would also last through me talking all day long. This definitely did the job! Not only does it look nice, but it also withstands me talking and drinking water all day. It goes on extremely matte and dries quickly. I absolutely love how natural and pretty it looks without it looking like I tried too hard! This has definitely made its way into my everyday look! Will be buying again." —Heather A.

Get it from Amazon for $6.99+ (available in nine shades).

15. A Milk Makeup jelly tint that you can either apply directly onto your skin or with a brush. Whether you swipe it onto your lips or your cheeks, it'll leave you with a dewy pink tint that'll have you taking selfies all day. 

www.amazon.com, www.amazon.com

Promising review: "I really liked this product because it has a fresh, lightweight texture that glides on effortlessly. I've used it both as a highlighter and on my lips, and in both cases it leaves a beautiful, natural glow without feeling sticky. On my lips, it feels hydrating and gives them a glossy, radiant finish that lasts for a long time. I love how versatile it is and how it adds a fresh, luminous touch to both my skin and lips with a very natural-looking finish." —Pavon

Get it from Amazon for$26 (available in six shades and four shimmer styles).

16. Or a shea butter-infused cream-to-powder E.l.f. multi-stick if you prefer something a bit more natural and matte. This lil' thing *triples* as blush, lipstick, and eyeshadow, saving you time in the morning from having to search high and low for your teeny eyeshadow puck that's lost in the abyss of your makeup bag. 

www.amazon.com

Promising review: "I love the color; it’s very sheer and has a silky texture which goes on easily with no harsh lines. A blush of color or more, depending on how much you put on. Just as advertised, pretty on cheeks, lips, or a touch on the eyelids. Lightweight. I’m going to buy more." —Sky

Get it from Amazon for $5 (available in seven shades).

17. A glotion stick that you can *literally* use from head to toe — just apply it wherever you want to highlight, whether it's your cheekbones, lips, or décolletage. Plus, reviewers say it's like Rare Beauty's highlighter, but for a fraction of the price! 

www.amazon.com, www.amazon.com

Promising reviews: "As someone who doesn’t wear a lot of makeup, this was easy to apply, and I feel like it gives me a shine under my eyes. I thought the price was very reasonable." —Taylor

"It’s exactly what I was looking for. I dab my finger in a little of the product and dab my wrist to get the excess off, then a little pat on the tip of my nose, cheekbones, and Cupid's bow. It’s subtle and pretty." —J M

Get it from Amazon for$5.20+ (available in four shades).

18. A Well People complexion stick, because reviewers say it goes on as smoothly as butter, so you can get an even application. This foundation-concealer-CC combo is made with bamboo stem powder, which helps absorb excess oil, leaving you with a matte finish that'll look fab in every candid picture. 

Amazon

Promising review: "Absolutely love this!!!! I have replaced my concealer, foundation, and color corrector with this one stick. It's buildable and goes on as smoothly as melted butter. Covers blemishes and fine lines. I am in my mid-30s, and the makeup I once used in my 20s started feeling cakey. I tried all the major expensive brands. Then found this and tried on a whim and fell in love with the brand. It pairs fantastically with their loose setting powder. I am SUPER pale, like porcelain, and the color match is unbeatable. And it doesn't crease all day! Bonus if you are a face toucher or allergy sufferer like myself, and you wipe your nose a million times a day. This makeup is STAYING PUT!!!!" —Miss Muffin

Get it from Amazon for $13.90+ (available in 15 shades).

19. Or a Lancôme multi-use foundation stick that you can use as foundation and concealer, OR as contour and bronzer. Is it more on the expensive side? Yes. But is it worth it? Oh, absolutely, positively 100%. Instead of looking like you went through a battlefield and back after you come back from a day out on the town, your face will look as fresh as ever because it lasts up to 24 hours without creasing, caking, or settling into fine lines! 

www.amazon.com, Amazon

Promising review: "I think I have finally found my best foundation! Light, buildable, and doesn't settle into fine lines. Have been searching for something that would help hide my facial sun damage, and this does the trick without being heavy like some concealer/foundation combos are. Color is perfect (matched using AI). Very happy with this purchase." —Liz Dobson

Get it from Amazon for $46 (available in 24 shades).

20. A Half Magic Glitterpuck — what is it exactly, you ask? Created by Euphoria's makeup artist, Donni Davy, it's pressed glitter that glides on like gel and stays put like powder, whether you apply it on your eyelids, cheekbones, or body. Ethereal and glamorous, it'll have you effortlessly recreating Maddy's looks. And I mean, who doesn't love sparkles!?

Half Magic

Promising review: "This is my second time buying this product, and I absolutely love it. It lasts a long time, looks great, gets tons of compliments, washes off easily, and can be applied with just a fingertip. I do use an eyeshadow primer under it." —Kaci

Get it from Ulta or Half Magic for $32.50 (available in four colors).

21. An all-in-one Tarte palette, because you cannot stand having four separate palettes crowding your vanity or makeup bag. This ONE thing gives you everything you need for a shimmery look, including highlighter, bronzer, eyeshadow, and blush. Made with Amazonian clay and diamond powder, it has *major* staying power and gives you that luster that you've been looking for. 

Amazon, www.amazon.com

Promising review: "LOVE LOVE LOVE this compact!!! I used this all-in-one for blush, eyeshadow, highlighting, and bronzing, and it gave me great, subtle color that looks nice with my medium olive-toned complexion and a nice glow! Price point is fair for all it does, and the size. My new fave!" —Cassidy B.

Get it from Amazon for $35.

22. Or a Laura Geller full face palette if you want a little more variety. This palette features three eyeshadow shades, two highlighter shades, a bronzer, and blush, giving you the option to switch up your day-to-day look. It's made with baked powder, meaning that it won't settle into fine lines and pores or fade throughout the day. Even after your 9-to-5, you'll still look fresh and radiant, even though work has put you through the wringer and back. 

Amazon, www.amazon.com

Promising review: "I'm 44. This set is my go-to makeup for all occasions. I don't even use any of the other products in my makeup drawer. This palette has everything you need and gives a glowing, natural look. I get a ton of compliments." —samantha

Get it from Amazon for$52.

23. A L'Oreal BB cream that packs everything into one bottle so you don't have to deal with a pile of products every morning. It primes, neutralizes redness, hydrates, conceals, *and* brightens — it's basically like the Swiss Army Knife of makeup! 

www.amazon.com

Promising review: "I love this product. The texture is light and smooth. It truly is magic. Gives your skin a nice, even tone. I have a lot of sun damage, and this blends nicely and gives my skin a good, balanced look. This is a great value, and compared to other, more expensive products, this is a much better value. I use it every day. Some days it's for a foundation, and other days I will just use this alone." —Amazon Customer

Get it from Amazon for $9.97+ (available in three shades and also in anti-redness and anti-fatigue formulas).

24. A 3-in-1 primer with SPF 50 that protects your skin from sun damage while priming and toning it with a three-color spiral formula. It counteracts redness and dark circles, and primes your skin so that the rest of your makeup can go on with ease. 

www.amazon.com, www.amazon.com

Promising review: "I was pleasantly surprised by this 3-in-1 primer! It goes on smoothly, feels lightweight, and gives my skin a nice, hydrated finish without feeling greasy. I like that it combines a primer, color corrector, and SPF 50 in one step, which helps simplify my morning routine." —Linda M Balladares

Get it from Amazon for $7.98.

25. A 4-in-1 Alleyoop makeup pen if you're a true minimalist who's really trying to live that clutter-free lifestyle. This bb comes with highlighter, lip liner, eyeliner, and a brow pencil, perfect for on-the-go touch-ups whenever you're rushing out of the house. Missing one brow? No problem. Forgot to draw on a wing? Do it in the car!

www.amazon.com

Promising reviews: "I’m so impressed with the Alleyoop Pen Pal! It’s such a clever idea and perfect for busy days. The design is lightweight and super easy to toss in my purse or gym bag, which makes it ideal for travel or quick touch‑ups on the go. The shades in Berry Busy are gorgeous, perfect for a quick, natural look. This multitasking pen has totally become one of my essentials. A must‑have for anyone who wants to stay glam on the go!" —kennedy

"I LOVE THIS. It makes the morning so fast and easy, and I feel so put together. It's long-lasting, non-smudging, and doesn’t irritate my very sensitive skin." —Amazon Customer

Get it from Amazon for$17.99+ (available in three colors). 

26. And an Alleyoop multitasking brush so you can bring along a makeup sponge, an eyeshadow brush, a brow and eyeliner brush, and a blush and bronzer brush while you travel without sacrificing much space — how can we say no to a 4-in-1 product? 

www.amazon.com

Promising reviews: "This is one of my best travel buys. I like the sturdy feel, but I really like the ability to convert to different brushes. No searching, no extra space. Pricey, but worth it if you travel, have a small space, or misplace items." —Diana Hefter

"I absolutely love this travel makeup brush and sponge combo! It's so convenient for when I'm on the go and need to touch up my makeup. The bristles are soft, and the sponge is great for blending. Plus, it's compact and fits perfectly in my purse. I highly recommend it!" —Mary G. Murphy

Get it from Amazon for $22.49 (also available in a style with all brushes).

27. A Maybelline eye makeup stick that can undoubtedly make for gorgeous eyeshadow. But what if I told you that you could also use it to create vibrant eyeliner looks that'll totally make your peepers *pop*? Plus, some reviewers say that they also use it on their lips — we. love. versatility. 

Amazon

Promising review: "My go-to product for eyeshadow. I really like these shadowsticks since they are long-wearing and easy to apply. Colors blend well, but it takes some practice if you are used to wearing powdered eyeshadow. They can even double as eyeliner." —Amazon Customer

Get it from Amazon for $8.98 (available in 19 shades).

28. A 4-in-1 mousse with a ridiculously airy texture that's so fluffy, it just makes you want to sink your teeth into it. Working as a primer, foundation, concealer, and finishing powder, it'll make your skin look airbrushed but surprisingly doesn't feel like you have anything on your face. 

www.amazon.com

Promising review: "The perfect all-in-one make-up. This product feels like a creamy powder that melts in the skin effortlessly. This is value for money. I love this product. I am not a make-up person, so this will be my go-to make-up product for a polished look. Soft, so smooth, so realistic. The ingredients work very well for me. The perfect foundation." —AR

Get it from Amazon for $32.99 (available in five shades).

29. An iT Cosmetics mascara that'll make you say, "What is this genius invention and why am I now just discovering it?" because it's just that innovative. It'll separate, lengthen, and define your lashes with its SUPER skinny wand, and fill in the gaps between the roots to give you that tightline eyeliner effect. 

Amazon

Promising review: "I love this mascara — I use it as my only mascara —  primer and all. One coat works great for daytime wear, and I add an additional coat for more dramatic eyes at night. There is a little bit of a learning curve to learn how to do the 'tightline,' but with a little practice, it works great as a liner as well as a mascara." —DKH

Get it from Amazon for $27.

30. A Danessa Myricks Beauty Colorfix Stix that's pigmented with pearls and will have your eyes, cheeks, and lips shining brighter than a disco ball when the light hits it juuust right. Each end has a different shade, and you can always interchange them thanks to the magnetic connector!  

Danessa Myricks Beauty

Promising review: "The Colorfix sticks are amazing! They are very sparkly and pigmented. They help you achieve an easy, sophisticated eye shadow look. I have purchased six of them so far. I love all of DMB's products. They make high-quality makeup products." —Toneisha B.

Get it from Sephora or Danessa Myricks Beauty for $38 (available in 10 color combinations).

Still searching for the perfect addition to your beauty routine? Try these:

* Beauty Products Reviewers Say They’ve Been Using For Over 5 Years

* Easy Makeup Products That Won’t Require You To Watch Beauty TikTok Tutorials

* Trust Me When I Say You’ll Want To Add These 38 Beauty Products To Your Routine ASAP

* TikTok-Approved Beauty Products That’ll Convince You That App Isn’t A Total Waste Of Time

* Beauty Items With Results So Good, You'll Wonder If Otherworldly Forces Are Involved

Plus, finds from Amazon, Glossier, The Ordinary, Sephora, Soko Glam, Tarte, Ulta, and Walmart.

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Reviews have been edited for length and/or clarity.

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