If You Love The Look Of Expensive Brands A Bit Too Much, These 35 Cheaper Versions Will Save Your Bank Account
I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!
Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC
Get it from Amazon for $6.99 (also available in the pink honey version, and in a two-pack that mixes both!).
Amazon
Promising review: "Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you’re paying for the brand, and the quality is questionable. ELF KNOCKED THEM BOTH OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! i wasn’t expecting the tube to be so generous in size, by far the biggest amount I've seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays … and it’s only $9, you cannot go wrong. I just can’t fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋" —SONIA
Get it from Amazon for $9 (available in Blackberry Sorbet, Java Chip, Wild Cherry, and Yummy Gummy).
www.amazon.com, www.amazon.com
Promising review: "At first, I was a little skeptical — I have been wanting to find a Skims-like material shirt for a while but didn't want to pay the price of one, LOL, and this shirt feels amazing. I will be getting one in every color now." —Julianne
Get it from Amazon for $9.99 (available in women's sizes XXS–3X and in 34 colors).
www.amazon.com, www.amazon.com
Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua
Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon!
Get a set of six from Amazon for$19.99+ (available in women's sizes XS–XL and 10 sets).
Amazon
Popilush is a small business that specializes in activewear and shapewear.
Promising review: "Run to get this! PURCHASE!! I ordered a large — I’m usually wearing an XL, however, it fit perfectly. It does not cut off my thighs, so so comfy! No bra needed, will be a staple this summer. It’s not overly thick, but it’s not cheap material. I’m obsessed!" —Andrea
Get it from Amazon for $39.99 (available in women's sizes S–XXL and seven colors).
Amazon
Promising review: "TikTok made me buy these!! One video did it for me and I RAN to Amazon. And yes, I bought ALLL the colors. They fit like a dream and are good quality. People that know their sunglasses thought these were the REAL THING! For the price, these are made EXTREMELY well and look hecka expensive. Get all the colors so you can wear them for every season." —Santana Davis
Get it from Amazon for $14.99 (available in 10 tints).
www.amazon.com, www.amazon.com
Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M
Get a pack of three from Amazon for $18.99+ (available in 13 sets, as well as two-packs and individual pairs).
Promising review: "I absolutely love this bracelet set! The pieces are delicate yet sturdy, and they can be worn together or separately for different looks. The design is simple but elegant, making it perfect for both casual and formal occasions. They’re also really comfortable to wear all day. Definitely worth the price!" —Brandy Gay
Get a set of three from Amazon for $18.99 (also available in sets of two).
www.amazon.com, Amazon
Promising review: "I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don’t need to use much. Reasonably priced for the amount. I would say buy it." —Incognito
Get it from Amazon for $4.19.
www.amazon.com, www.amazon.com
Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne
Get it from Amazon for $22.99 (available in women's sizes XS–3XL and 29 colors).
Amazon
Promising review: "So cute, love it! Functional buttons all the way down. Light ribbed fabric and the style is darling!" —Megan
Get it from Amazon for$12.99+ (available in women's sizes S–XL and nine colors).
www.amazon.com, Amazon
Promising review: "I get compliments on these almost every time I wear them. Great price for the quality." —Taylor M.
Get it from Amazon for $13.98 (available in nine styles).
Amazon
Promising review: "I bought this before I was gifted the Dorsey necklace and they are almost identical. If you don’t want to spend $$$ on the Dorsey necklace, this is a great option." —Bianca
Get it from Amazon for $14.95+ (available in yellow gold, rose gold, white gold, and three other styles).
www.amazon.com, www.amazon.com
Promising review: "I literally just returned the Buff Bunny Legacy Short to buy this instead since it seemed the same from the reviews. I even like it slightly better." —rebecca
"I love Buff Bunny, but I don't love the prices. I went on their website and found the exact fabric makeup for the legacy shorts and put that into Amazon, and boom, these shorts popped up. They are one percent off from the ones that Buff Bunny makes, but these are BETTER. They are so buttery soft; they have good stretch, but they also have a good amount of compression to make you feel snatched, not to mention they give you the juiciest peach!" —Jenny
Get it from Amazon for $14.99+ (available in women's sizes XXS–3X and dozens of styles and prints).
Amazon, www.amazon.com
Promising review: "Wow wow wow!!! 🤩 This blanket is so soft and the colors and image is so vibrant! The material is great. Lightweight but also snuggly weighted, I don’t know how to describe it. I almost bought the one from Anthropologie, but this is exactly like it way less price! I think I’ll be gifting a few of these because they are so nice!" —Amy
Get it from Amazon for $34.82 (available in 16 styles).
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $19.99 (available in 12 shades).
www.amazon.com, www.amazon.com
Promising review: "The perfect non-name-brand ring you can find honestly. I wasn't looking for a Cartier knock-off when I found this ring, but I have had people ask me if it's the real deal. I honestly love this ring though, the sizing was accurate, it is weighted well, none of the 'diamonds' have fallen off, and it hasn't tarnished! I've worn it daily for almost a year now and it has held up well. It has some very small scratches on it, but that's typical of most rings. For the price, I am super happy with this ring and I honestly can't believe how well it has handled everything I've put it through." —Eva Richterkessing
Get it from Amazon for $9.99 (available in sizes 5–12, three finishes, and two styles).
www.amazon.com, www.amazon.com
Promising review: "I bought theBenefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael
Get it from Amazon for $7.99 (available in two shades and combo packs).
Emma Lord/BuzzFeed, www.amazon.com
iJoy is a small business that specializes in headphones and tech accessories.
I own a pair of these, and because I'm vain as heck and need to own all things pink, but I was decently surprised by how well they muffle noise! I feel like these are ideal for people who still want to hear some of the world around them (read: parents, people working in open offices), but still want to listen to their tunes comfortably. The charge on these goes for at least four hours (I haven't tried it beyond that yet), and the Bluetooth connects to my devices super easily. Excellent pair of headphones for the price point.
Promising review: "These headphones surprised me. I thought they were not going to be as great because of how cheap they are, but the bass is amazing! The noise cancellation is so good that I can’t hear anything. The volume is loud and sound quality is a win, and just how I like it. Very snug and comfy, recommend! Thanks TikTok, lol :)." —Chevelle Revero
Get it from Amazon for $19.99+ (available in five colors).
Promising review: "I bought this and my daughter immediately tried to steal it because she thought it was the real thing. Ha! This is so easy to use and a little goes a long way. This will last for a while. And was a fraction of the price of the brand name." —Amazon Customer
Get it from Amazon for $6.99 (available in three shades).
www.amazon.com, Amazon
Promising review: "Lovely top, the stretch is just right and not super duper spandex like some stretchy things. Getting it on and off was a cinch. The fabric is a nice weight, somewhere between heavy and lightweight. I liked that my bra was hidden by the straps and didn't stick out anywhere, and, it isn't too short — it doesn't show belly. It will be a sweet addition to my summer wardrobe! Highly recommend." —merkie moo
Get it from Amazon for $19.99(available in women's sizes XS–XL and 20 styles).
Amazon, www.amazon.com
Promising review: "I love these workout tanks! They are soft and flowy without being oversized. I have bought two colors and will be buying more to replace ones I have that are too long or too clingy. Great bargain too!" —Amazon Customer
Get it from Amazon for $19.99(available in women's sizes XS–XXL and 23 colors).
Amazon, www.amazon.com
Promising review: "I wear this going on walks or elevating an outfit to run errands. The side pocket is perfect to fit my phone or wallet. Very comfortable, especially in the spring/summer! Packs well for trips. It’s a staple in my closet. Great quality for the price." —Jamie
Get it from Amazon for $29 (available in women's sizes XS–XXL and 20 colors).
www.amazon.com, www.amazon.com
Promising review: "Love love love this stuff. This is such a stellar product that is so versatile. Can be worn alone to put some glowy life to skin. Add to foundation or layer it. Beautiful. Use it as a base where you put highlighter on top. Mix some with moisturizer. This, in my opinion, is better than so many high-luxury brands that make similar products. And I am pretty sure it can be used by all skin types. It’s not an oily feeling at all, and it doesn’t dry out the skin either. Just a total package. Can’t beat the price either." —Figgy08
Get it from Amazon for $11.88+ (available in four shades).
www.amazon.com, www.amazon.com
Promising review: "I’m obsessed with this hoodie. I’ve been looking for a warm, soft hoodie with a big hood for a long time. This quality is excellent and feels more expensive. It is an oversized fit. I usually wear an XL top and sometimes L. The large fit perfectly! I want one in every color now." —LindsayW
Get it from Amazon for $32.99+ (available in women's sizes XXS–4X and 33 colors).
Amazon, www.amazon.com
I bought these on Prime Day, which is the only day I will buy leggings because I hate wearing leggings with a burning passion. My "I'm not like other girls" bit is that for some reason I am always comfier in jeans than leggings. BUT NOT THESE!!! They slide on. The fabric is so lightweight and breathable that it feels like a whisper. The band is so deceptively comfortable that sometimes I'm like, "Am I still wearing them??" I use them to run outdoors because that is the only circumstance I'll wear leggings, and I'm happy to report after several washes, they are durable and compressive enough to withstand workouts. They would be excellent for lounging if I weren't wired in this odd anti-legging way. I have already bought two more pairs and made my friends buy them, too.
Promising review: "Super comfy. I usually don’t write reviews, I tried this first before buying Lulu, and these are the most comfortable leggings for every day and even for workouts. Highly recommended!" —Criselle Johnson
Get them from Amazon for $22.99+ (available in women's sizes XXS–XXL, two inseams, and 22 styles).
Amazon, www.amazon.com
Promising review: "Really well constructed. Comfortable fabric. I don't wear shorts, so these will be great for summer. The fit is great. I ordered these pants in three more colors the day after the first pair arrived. Excellent value!" —Montana Fam
Get it from Amazon for $26.39+ (available in women's sizes XS–XXL and ten colors).
www.amazon.com, www.amazon.com
These are ultra adjustable thanks to a strong Velcro and the ability to add and remove some of the weights to tailor it to your workout!
Promising review: "I love these! So great for yoga or mat Pilates. I like that they are 2 pounds each, which is the perfect weight, and you can even take off weight as well. I use them every week for my workouts. Very durable band as well!" —Robyn
Get a pair from Amazon for $29.99+ (available in two sizes and 15 colors).
Promising review: "Love this piece! Super comfortable and soft! Color was spot on! Love the fit and it has pockets 🙌. Not too thin or thick! Material is just right. Washed and dried and it didn’t shrink!" —Jocelyn Lamley
Get it from Amazon for $24.34+ (available in women's sizes XS–XL and 20 colors).
www.amazon.com, www.amazon.com
Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie
BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland in 2023, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear. It's still holding up two years later — she also used it for a Panama trip, where it fared well from airports to hanging bridges to a sunrise hiking trip to the top of Panama's only volcano!
Get it from Amazon for $12.98 (available in 41 colors).
www.amazon.com, www.amazon.com
Promising review: "I have the Skims bodycon as well, and this is a great alternative! The Skims dress is ribbed, and the fabric is thinner and softer, but I don’t think that the Skims dress quality increases proportionally with the higher price point. If I were to purchase another bodycon dress, it would hands down be this one. It hugs my figure beautifully and can be layered and styled for all seasons. It’s one of the most versatile pieces in my wardrobe!" —Makayla Curtis
Get it from Amazon for $24.99 (available in women's sizes XXS–XL and in seven colors).
www.amazon.com, Amazon
Check out a TikTok of the Magic Shaper Face Cream Palette in action.
Promising review: "I love this palette. The blush is so pigmented and so are the bronzers. Good travel size. I am a professional makeup artist who travels weekly and it’s easy to throw into my touch up kit for backstage too, as it doesn’t take up much room and is very light." —Deja Victoria Seif
Get it from Amazon for$8.
Lulu Candles is a US-based small business that specializes in scented candles and perfumes.
Promising review: "This is such a great candle that fills the room quickly with a really nice strong smell that is soothing and relaxing. I was looking for a less expensive Le Labo Santal 33 scent candle, and this one is very, very close! It's a bit stronger, but I love it! The shipment arrived fast, and I just love how fast it fills up the room without being lit for so long!" —Cristina Bertolotto
Get it from Amazon for$16.95+ (available in three sizes, in gift box options, in packs of two, and in a variety of scents).
www.amazon.com, www.amazon.com
Promising review: "They are SO comfortable and breathable, and my poor footsies are ruined from wearing heels every day when I was younger. These look fabulous and feel great. What a great find! I’m gonna have to buy them in another color now." —JeGo
Get it from Amazon for $32.99 (available in women's sizes 6–10 and 14 styles).
Amazon, www.amazon.com
Promising review: "This automatic 1-inch ceramic curling iron has completely transformed my hair routine. The rotating feature makes it incredibly easy to use — no more awkward wrist twists or worrying about uneven curls. It creates beautiful, long-lasting curls with just a press of a button! The ceramic barrel is a game-changer, leaving my hair smooth and shiny without any frizz. The 1-inch size is perfect for creating loose, natural-looking curls that last all day. I also love how quick it heats up and how easy it is to adjust the temperature for different hair types. Overall, this curling iron is a must-have for anyone looking to create effortless, professional-looking curls at home." —Shawn H.
Here's what BuzzFeed'sElizabeth Lillyhas to say about it: "I've used about every kind of hair styling tool on the planet and had given up on curling irons with clamps. I was fully a curling wand girlie because I'm adept at heat styling and it gave me covetable mermaid waves I wanted. Then I tried a Beachwaver and haven't looked back since. I have them in two barrel sizes and now can zone out while I do my hair. The directional buttons for the tool are easy to use and if I accidentally press the button for the opposite way of which I'd like the barrel to spin, it's a quick and easy correction. I try all sorts of products for my job but this has quickly become one that I talk about all the time."
Get it from Amazon for $99.
Reviews have been edited for length and/or clarity.
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