1. Youthforia Blush — it reacts to the pH of your skin to create a color that fits perfectly for your tone so you don't have to worry about wearing the wrong shade! It's a vegan and cruelty-free blush that's safe to sleep in, so if you *accidentally* fall asleep in it after a long night, that's totally okay!

Ulta

Youthforia is a woman-owned small biz that aims to make makeup that's so good for your skin you can sleep in it. The founder, Fiona Co Chan, even tested the blush by sleeping in it for two months! They are passionate about being environmentally-friendly and not using fossil fuels or gross toxins in their products.

Promising review: "New holy grail. I have seen this product a ton of times on TikTok but have held off on buying it because I found it to be a little pricey. I am soooo glad I ended up buying it because it does exactly what it claims to and is incredibly long-lasting! Feels like skincare going on but holds up like great high end-blush!" —Jordan

Price: $18 (originally $36)

2. And Winky Lux's Flower Balm that adjusts in color based on your pH levels, so you end up with a shade that's ~perfect~ for you. 

Winky Lux, Ulta Beauty

Promising review: "This flower lip balm is so beautiful and moisturizing! It adds hydration to your lips and makes them feel so smooth! After applying, you will notice your lips turning a pretty shade of pink. The shade depends on your pH balance. It adds a pretty flush of color while moisturizing your lips. Perfect for those no makeup-makeup days or to put on at night before bed. The real chrysanthemum floating in the clear balm is so cool and beautiful to look at!! I LOVE it and would highly recommend this flower lip balm!!" —Athena

Price: $17 (available in three shades)

3. A 2-in-1 foundation and concealer if you don't want to work with too many makeup products because you find it a tad bit overwhelming. This versatile product will give you full coverage while concealing uneven skin tones and leave you with a natural matte finish.

Ulta

Promising review: "I've tried dozens of different foundations and this one is my favorite. Normally I have a hard time with foundation breaking apart on my face and becoming flaky but this stays all day." —Hollie

Price: $11.99 (available in 24 shades)

4. A makeup correcting pen that uses micellar to erase any smudged makeup while keeping the rest intact. It's perfect for when you want to do your own winged liner and don't want cotton swabs piled high in your trash can.

Ulta

Promising review: "This eyeliner corrector is an absolute game changer! It is extremely easy to use and can fix eyeliner mistakes impeccably. Due to the shape of the corrector, it can correct thin and thick lines. After using it, be sure to clean the pen!" —Linda

Price: $22

5. OleHenriksen's Pout Preserve Peptide Lip Treatment — chances are, if you're on #beautytok, you've seen this all over your FYP. This lip treatment will hydrate your pout while also providing it with a gorgeous tint of color and shine. The buttery formula is full of peptides and kokum butter, which can help soften your lips and smooth fine lines.

Ulta Beauty

Promising review: "Love this lip balm/treatment. I bought the 'strawberry sorbet' color/flavor, and it smells and tastes delicious. The product itself is very moisturizing and hydrating. I can pop it on with just lip liner, wear it by itself, or with a full lip look. Very versatile. It's been a great purse lippie. I've been using it so much that I had to force myself to put it away to use my other lip balms/treatments in my collection. Would repurchase!" —Gogorama

Price: $23 (available in eight shades)

6. An illuminating L'Oréal lotion so you can enhance your skin's natural glow with its shimmering color tint. This will help you achieve that sun-kissed look that you so desire. It's just like the Drunk Elephant bronzing drops— dare I say, maybe even better?

Ulta

Promising review: "Sometimes I will use this product alone, other times I will add a foundation with it. Either way, I absolutely love the glow it gives my skin!" —P

Price: $16.99 (available in five shades)

7. A silicone guide because for some reason, your winged liner always ends up a little wonky or misshapen. This magical tool works for any eye shape and will give you the sharpest, most perfect swoop. You can even use it as a mascara and eyeshadow shield!

Ulta

Promising reviews: "This little star is a lifesaver! I use it with my liquid eyeliners. I can do winged eyeliner on my own but it takes way less time/effort when I use this tool! Worth it!" —Jay

"I have hooded eyes, and this tool allows me to make the cat eye/wings easier, more even, and symmetrical." —Lisa

Price: $10

8. A brush set so you can use the right brushes to complete your look instead of using an eyeliner brush to do a smoky eyeshadow. Reviewers absolutely love how soft these feel on their face.

Ulta

This set comes with: an angled liner brush, defined crease brush, blush brush, blurring concealing brush, angled foundation brush, and a tin case.

Promising review: "It has different brushes for any type of makeup product. Brushes are very soft and very easy to take care of. They're pretty cheap for such good quality, but I use them for daily makeup and they've worked great so far. Everything blends [really] smooth." —addi

Price: $14.99

9. An Urban Decay Naked neutral eyeshadow palette with soft pink hues that'll complement any type of skin tone. If you tend to get overwhelmed by enormous, bold eyeshadow pallets, this is definitely the one to start with because you'll look gorgeous no matter what. Plus, you get a choice between matte, satin, and shimmer finishes!

Ulta

Promising review: "I love the soft pink shades offered in this palette. It blends well and offers a soft glow. The colors are wonderful and I love that they're easily blendable and buildable. If it's good enough for Kate Middleton on her wedding day, it's great for me." —Kayla

Price: $59

10. A heated lash curler if your lashes *refuse* to hold a curl. Wait for it to heat up, and just start from the base of your lashes and brush up. No more fallen soldiers!

Ulta

Promising review: "I have several lashes on each eye that refuse to curl, even using the Shiseido curler. The Grande Cosmetics heated lash curler has done the trick. You definitely need to have your mascara on for this to work the best!!!" —Leslie

Price: $39

11. An Anastasia 3-in-1 brow definer with a triangle tip that has three different-sized edges. The flat side is for shading and outlining, the medium side is for filling and defining, and the fine tip can be used to create hairlike detail. Your brows are going to be the best in the game.

Ulta

Promising review: "At my age I have tried many many eyebrow pencils/liners. After trying this one a couple of years ago, this is all I will buy. The triangle tip allows for easy and fast application. It stays on without smudging and lasts all day." —Kathy

Price: $26 (available in 12 shades)

12. E.l.f.'s Lash Xtndr Tubing Mascara if you've been wishing for wispy, long lashes that don't smudge, clump, or flake. Well, just call me Genie because your wish is granted. This mascara wraps around each individual lash, while the tapered brush separates them. The best part, though, is that you can easily take it off at the end of the day, without even scrubbing! 

Emma Lord / BuzzFeed

Here's what BuzzFeed Shopping writer Emma Lord says: 

"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Promising review: "This does exactly what it's supposed to do! The wand does a great job lengthening and separating my lashes. I would rate this mascara higher than a lot of prestige brand mascaras I've used." —MonyO77

Price: $7 (available in three shades)

13. Or Benefit's Bad Gal Bang Mascara that lengthens AND gives volume to your eyelashes without clumping! The brush is designed to reach every part of your lashes from the roots to the corners to the tips.

Ulta

Promising review: "I've been an avid fan for years, separates lashes well and provides good volume and length!" —Jessica

Price: $29 (available in four colors)

14. Nyx's Brow Glue so you can sculpt your arches to craft your desired shape, volume, and texture. From natural to feathered brows, you can truly achieve anything with this baby. It doesn't get tacky or flaky like other glues *and* holds up well against sweat!

Ulta Beauty

Promising review: "This was the first brow gel I have ever purchased, and I have not found any better. I purchased the clear one, and it doesn't leave my brows white or chunky. It is always windy where I live, so this product keeps my brows looking groomed even when the weather isn't the best. The packaging, the quality, and the price are all top tier. I hope they never discontinue this product because they knew what they were doing when they made this. 🔥" —Jessica

Price: $10 (available in five shades)

15. Benefit Benetint that doubles as a cheek and lip stain! It's perfect to get that natural glow, but you can also layer it on for a more ~dramatic~ look. 

Ulta

Promising review: "I LOVE Benetint. I cannot lie. It's the perfect summery, natural, slightly sunburnt BUT IN A GOOD WAY cheek tint and it looks phenomenal as a lip tint. And it even smells good. What more could you ask for?." —Katie

Price: $26 (available in six shades)

16. A magnification mirror so you can see your face up close and personal, and with it, every little detail. You'll be able to precisely fill in your eyebrows, wing your liner, and more, without having to stand an inch away from the mirror.

Ulta

Price: $49.99

17. A setting spray that'll help keep your makeup intact for *16 hours*. Whether you're going to the gym or partaking in a sad movie marathon, that face of glam isn't budging. This spray also helps to minimize the look of pores and feels totally weightless.

Ulta Beauty

Promising review: "This is a good setting spray as it does minimize the appearance of your pores and gives you that blurring effect. I wanna say it is a dewy finish, but just add the powder after you've sprayed it and make sure it's dry so you have that matte finish. It also mists evenly so you don't have big drops on your face that can ruin your makeup!!" —Daniela

Price: $16 (also available in full size for $35)

18. Stila's All Day Liquid Eye Liner because it stays on ALL day — tried and tested by so many reviewers! So even if you decide to go to the gym with a ~glam~ look, your cat-eye will stay fierce.

Ulta Beauty

Promising review: "This is my favorite liquid eyeliner (I've tried a couple of drugstore options, as well as the Too Faced eyeliner). This one isn't too wet and glides on perfectly. This product makes it easy to make lines of any size. Very easy to control! The only con is I wish that the product lasted longer." —Sophie

Price: $24 (available in eight shades)

19. E.l.f.'s Poreless Putty Primer which glides onto skin and blurs pores, giving you the perfect base layer for your makeup to grip onto. Its squalane formula keeps your skin hydrated while looking matte.  

Ulta Beauty

Promising review: "Of all the primers I have tried, cheap to expensive, this one is my favorite! It really does blur pores and fine lines. I use this on its own sometimes without makeup. Excellent product at the perfect price!" —Mandie

Price: $10

20. Urban Decay's Eyeshadow Primer, to make your eyeshadow *pop* by enhancing the color. It also combats oil, prevents creasing, and holds up against sweat! Your beautiful eyeshadow look shan't be ruined.

Ulta Beauty

Promising review: "I have tried other eye shadow primers and always prefer this one. Something about this magical potion allows your eyeshadow to never quit, give up, or move out on you! I love the Original, it's like magic because you only need to apply a little bit and it invisibly holds your eyeshadow in place. What's creasing? I have not experienced creasing in YEARS ever since I've used this product. In fact, I've experienced my eye looks to be totally intact for 24+ hours when I've had a big night and 'forgot' to remove my makeup. I always use this magic and am amazed by how long this product lasts. I am not sure when I'm going to run out..." —Ulta Customer

Price: $28

21. Essence's Quick Wing! Stamp Eyeliner for creating a perfect wing — if you're like me and usually have to redo your eyeliner a bajillion times, this is SO worth it. With this, you won't waste any eyeliner; all it takes is one stamp and DONE!

Ulta Beauty

Promising review: "I love it. I don't know how to draw eyeliner, but this is so easy to draw with." —Aurora

Price: $4.99

22. Sacheu's Peel Off Lip Liner stain because there's nothing worse than having to reapply your lip liner in the middle of the day, especially after you've worked so long on it. Just like a peel-off lip stain, this liner outlines your lips and won't budge until you actually want to take it off.

Ulta Beauty

Promising review: "Love this lip liner! I mainly use it as a liner rather than on my whole lip because I think it looks prettier that way. It doesn't take long to dry, and peeling off is quite fun. I love the shade MUAH-ve, I'm like light-medium toned and it's a beautiful dark pink/brown shade." —Rachel

Price: $12 (available in seven shades)

23. Tarte's Shape Tape Concealer that provides high coverage and lasts for up to 16 hours. And fear not, it doesn't crease or cake! It's perfect for when you "accidentally" stayed up until 6 a.m. watching Severance, but you can't have your boss knowing.

Ulta Beauty

Promising review: "Seriously, this is the best concealer ever and the ONLY makeup product I've never traded out for any other brand! Amazing for covering cystic acne, acne scars, under-eye circles, and redness, it does it all and blends seamlessly and never looks cakey. Great for natural makeup, heavy makeup looks, literally DOES IT ALL." —M

Price: $32 (available in 48 shades)

24. A shea butter–infused cream-to-powder E.l.f. multi-stick for on-the-go touchups because this lil thing *triples* as a blush, lipstick, and eyeshadow. (Say what!?) It's perfect to get that natural glow, but you can also layer it on for a more ~dramatic~ look. 

Ulta

Promising review: "I loveeee that I can use this one product for so many different things. Makes it so much easier to throw your look together on the go! Highly recommended" —Freddie3fries

Price: $5 (available in three shades)

25. Fenty Shimmer SkinStick providing highlight for your cheeks and even doubling as a shimmery bronzer should you want! You'll (as Queen RiRi would say) shine bright like a diamond. 💍

Ulta

Promising review: "I honestly havent found a better highlighter than this! I hate highlighters that have noticable glitter in it and this doesnt have it. It looks sheer but has great pigmentation. Very natural and glowy but at the same time pops out and noticeable." —Jess

Price: $32 (available in seven colors)

26. BareMinerals Loose Powder Foundation — it brings sheer to full face coverage for a flawless~er~ look (bc you're already flawless)! It feels weightless and doesn't cake, so you can have that natural feel no matter what type of skin you have. 

Ulta

Promising review: "It is very light coverage, nondrying, easy to blend, and stays put. I love it. It looks very natural." —Debby 

Price: $39 (available in 30 shades)

27. Buxom lip-plumping polish to plump your lips like a temporary lip injection for that Kylie Jenner look. While your pout is lookin' luscious, the Vitamin A and E formula will also help keep it hydrated.

Ulta

Promising review: "I was given this lip gloss as a joke becuase the shade was Ryan which is my husbands name and now I am stuck buying it for the rest of my life. The shade is great and the plumping effect I love and it feels very hydrating. WORTH IT!" —Kiara

Price: $25 (available in 33 colors)

Reviews have been edited for length and/or clarity.