1. A bottle of Elizavecca hair treatment for dry and damaged locks. You can apply it on any type of hair — after shampooing, massage it in, and rinse after 5–20 minutes to see a luxurious mane. 

www.amazon.com, www.amazon.com

Promising reviews: "I have tried everything on the market to fix my damaged, bleached hair that keeps breaking off. I stumbled across this hair treatment on TikTok. I had never heard of it before but decided to give it a try. I used it for the first time yesterday and I couldn't believe how amazing it made my hair feel and look. It's sooo soft, shiny, bouncy and nourished. My bleached rats nest now looks and feels like virgin hair again. Even my boyfriend noticed a huge difference in my hair and you know it's a GOOD product when the boyfriend notices :D I’m going to buy a lot more of this product. I’ve been really frustrated about my hair for years now because of all the damage; now I can finally relax and enjoy my new hair. <3" —Eline

"I was skeptical. I’ll admit it. I wasn’t sure this would work on my 4c hair but it made my hair so soft! And I didn’t need to use a tremendous amount of product. It made it easy to comb out and blow dry my hair. It even made it smoother after the flatiron. You can’t beat it for the price." —Niki D.

Check out BuzzFeed's Elizavecca Cer-100 Protein Treatment review for more deets!

Get it from Amazon for $7.60.

2. Tirtir foundation — if you've been looking for a foundation that doesn't crack, cake, or crease, you can stop your search because this bb is the one! It lasts up to 72 hours, provides buildable coverage, and conceals redness, blemishes, and dark circles. Plus, the hibiscus and red propolis extracts enhance skin elasticity, aka giving you that desirable "glass skin" effect.

www.amazon.com, www.amazon.com

Promising review: "I’m absolutely in love! The 21N Ivory shade perfectly matches my skin tone and gives me a flawless, glass-like finish. The coverage is buildable, so I can go from a light, natural look to full coverage as needed. It’s lightweight and lasts all day without feeling heavy or cakey. The semi-matte finish keeps my skin looking fresh and radiant. Plus, the compact packaging is perfect for on-the-go touch-ups. If you’re after a high-quality foundation that delivers, this one is a must-try!" —great p

Get it from Amazon for $15+ (available in 40 shades and in two sizes). 

3. A salon-worthy stainless-steel skin spatula to scrape all the gunk from your face. The vibration brings out blackheads, dirt, and oils from your pores, making them easy to remove. For only $20, think about how much you would save instead of going for a facial!

www.amazon.com, www.amazon.com

See it in action on TikTok here.

Here's what Haley Zovickian has to say about it: "I finally caved and bought this during Black Friday, and wow, I am SO glad I did. Blackheads are less of an issue for me than cystic acne, and it worked beautifully for both, and somehow very gently, too. The first time I used it, I could see all the stubborn gunk in my skin being extracted — gunk that was still there despite having just showered and regularly adhering to a pretty strict skincare regimen (!). I used the Blume Nourishing Face Oil to keep my skin moist while using it, which worked well for me (they recommend using a toner, water, or some other moisturizing agent). After using it, my skin felt softer than it's felt in years, and super clean without being at all tight. In short, a great product and definitely a staple for me."

Promising reviews: "Don't doubt it, a staple in skincare. I got this little device from a TikTok and decided to give it a try. I never knew I needed it until the first time I tried it. The vibrations magically bring up all the stubborn blackheads you can’t reach with just your fingers, especially if you have acrylics like me." —Paige Chaney

"This thing is freaking amazing! I was super skeptical I would see any results because I just bought it on a whim because I have epic blackhead issues, but man was this the best thing I’ve ever used. It brought so much gunk out out my skin (once I figured out how best to aim it) I was seriously almost in tears. Don’t be disappointed if you don’t see it come up on the first pass, experiment with the best angle and tool direction for you. Also, expect to keep having to use it like everything else you need to keep going to see results." —Tyler Dominguez

Get it from Amazon for $15.99 (available in three colors).

4. A pack of reusable exfoliating washcloths that'll exfoliate all your dead, dry skin leaving you ~smooth like butter~. Just put a mitt on your hand and scrub away!

www.amazon.com, www.amazon.com

Here's what Haley Zovickian has to say about it: "I use these about once a week, and they are *chef's kiss*. Stay in the shower or bath for five or 10 minutes with moderately hot water before using, which will soften up your skin so that when you start scrubbing; dead skin will basically roll straight off your body. Your skin will look and feel as good as new after, and SUPER soft. One of my favorite shower products, and worth every penny."

Promising reviews: "I stumbled upon these from watching a TikTok and I’m so glad I did! Definitely look into how to use them before you start so you do it efficiently and find what works best for you. I use them after being in a hot shower for at least five minutes then I start with long strokes in one direction. These got lots of gunk off my body and left my skin feeling so soft and smooth!" —Mariah C.

"Okay, these things are AWESOME! I watched a TikTok about this gal using them and I figured why not try them. They weren’t expensive and I spend $5 on useless crap all the time. This, my friends, is NOT useless crap. This gets so much gunk off my body it’s disgusting. How can I have so much dead skin on my body!? I don’t know, but this gets it all off and leaves my skin so soft! Just throw some baby oil on your skin after using it and you are good to go!" —Emilee Deveraux

Get a pack of eight from Amazon for $7.50.

5. An adorable octopus-shaped scrub stick for removing whiteheads and blackheads *and* exfoliating your skin. You can just rinse it off with warm water when you're done so you don't have to constantly buy one-time-use pore strips.

www.amazon.com, www.amazon.com

Promising reviews: "I saw this on TikTok, it works great so far." —MarMar Manuel

"After just two days of use, this adorable little octopus has done wonders for me, smells great too. Here's how I used it: I wore down the stick just a little to where the texture from the salt is visible, scrubbed around on my face so there was plenty of product, then I used my fingers to gently massage all the gunk away. Rinse, pat dry, and enjoy the softness. Highly recommended for people with sensitive skin like me." —LuckLocust

Get it from Amazon for $12.50. 

6. Anua heartleaf pore-clearing cleansing oil to dissolve makeup residue, blackheads, and excess sebum *without* clogging pores or over-drying skin. Reviewers say that they could actually see the oils and gunk leaving their face — kinda gross, very satisfying, and a major slay. 

www.amazon.com, www.amazon.com

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin, however, my face has never looked better. After each use, my face is as soft as a baby's bottom and my scarring doesn’t look as deep! The cleanser has a light clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Get it from Amazon for $17.69 (also available in a mild version).

7. A smudge-proof eyeliner stamp that creates a perfect wing — because if you're like me and have to redo it a bajillion times, this is SO worth it. With this stamp you won't waste any eyeliner; all it takes is one stamp and DONE!

www.amazon.com, www.amazon.com

One side is the curved wing stamp, and the other is a regular fine tip liner for defining the rest of the eye. It comes in a pack of two, one for each eye.

Promising review: "Best eyeliner. Someone recommended this product for me on TikTok, but I was unsure of the quality because it was such a cheap price. I have cried, swam and this stuff doesn’t come off! It’s great. Not to mention it lasts a long time! I am happy with this brand." —Shay Lastowski

Get a set of two from Amazon for $14.98+ (available in three sizes and a combo pack). 

8. A viraldeep collagen overnight mask — if you've been looking for the ultimate glass skin hack, this is it. The mask goes on white, and once your face has absorbed all the collagen, it turns transparent. Leave it on while you relax for a few hours or even overnight as you sleep, and your face will be super hydrated, firm, and glowy afterward. 

www.amazon.com, www.amazon.com

Promising review: "I got influenced by TikTok and I’m pleased to say the hype is legit. I sleep in this mask and the next day my skin is so glowy and plump. That said, I have a small face and it takes a few hours for it to fully absorb and adhere. It’s a good value for the price, and I would recommend sleeping in this. Wonderfully moisturizing and leaves my skin so bouncy and soft. Once it does fully absorb, I can sleep with my head on a pillow and it doesn’t budge" —Kate

Get a four-pack from Amazon for $19 (available in three other styles).

9. A mini electric hair remover to shape eyebrows and remove fine hairs from your face — without the pain (threading or waxing, no thank you)! Plus, the blades won't even touch your facial skin because of its "butterfly" technology.

www.amazon.com, www.amazon.com

To use, gently press the head of the razor flat against your skin (not at an angle) and make small circular motions.

Check it out on TikTok here.

Promising review: "I saw this product on a TikTok video and had to have it. This is an amazing product. Gets ALL the peach fuzz off your face without PAIN." —queenb

Get it from Amazon for $13.99+ (available in four colors).

10. A K-beauty carbonated bubble clay mask that exfoliates your skin and helps remove blackheads for the ultimate spa experience. After applying it, wait five minutes for bubbles to form, remove the foam, and let the charcoal sit for a little before washing it off — fun and purifying!

www.amazon.com

See it in action on TikTok here.

Promising review: "Might be a holy grail for me. I have had a lot of face masks and mostly have felt like they felt nice while on, but didn't do much for my skin. This one is amazing.My skin has felt congested and oily since summer started. I have a few products I use that can help — but THIS ONE — perfect. I didn't think my pores were a problem and never was able to extract any actual whiteheads until I used this mask. I had no idea there was stuff that needed to come out until I washed off the bubbles. I have to figure out how many times per week to use this, and definitely need moisturizer after, but I am already seeing a difference in my bumps and small acne!" —Keri Starrs

Get it from Amazon for $9.80.

11. Essence Lash Princess mascara to enhance your beautiful lashes with its cone-shaped fiber brush — so you don't need extensions or falsies. The best part, the formula is clump-free! Reviewers say it has the same (if not better) results as name-brand mascaras for less than $5 AND it has over 258,000 5-star ratings!

www.amazon.com

Promising reviews: "The only mascara I will buy. TikTok made me buy it and I’m so glad. It’s long lasting, doesn’t smudge…but best of all it makes my lashes look full. I look like I have on false eyelashes when I wear this product." —Michelle

"I didn’t think this was going to work for the price but I saw it on TikTok so I said why not! Y’all I brought three more after I tried this for a week! My lashes look dark and full like falsies!!! I love it. 🥰" —ShariRR

Get it from Amazon for $4.99 (available in two colors and in a three-pack).

12. A cult-fave E.l.f. Poreless Putty primer that glides onto your skin and blurs your pores, giving you the perfect base layer for your makeup to grip onto. Its squalane formula keeps your skin hydrated while looking matte. It's *quite* similar to Tatcha's Silk Canvas primer and other big name brands — without the $$$. 

www.amazon.com, www.amazon.com

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smooth and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Get it from Amazon for $10.

13. A beloved Aztec Secret healing clay mask so you can say goodbye to your acne and let the 100% natural calcium bentonite clay give your pores a nice, deep clean. This isn't just limited to your face; you can also use it on your body.

www.amazon.com, Amazon

Reviewers recommending mixing in some apple cider vinegar for best use, especially if you have sensitive skin.

Promising review: "Skincare regimen must. This does exactly what you have seen on TikToks and reviews! My skin is so soft and clean after each mask. I use this to treat skin that I shave so that my shave is smoother and closer. I will always keep this as a part of my regimen." —Joann W.

"The best face mask I've ever used. I bought this because of TikTok and do not regret it. I have really sensitive skin so I was a bit skeptical at first. I used it for about the minimum time and I could not move my face. When I took it off I was shocked and worried because my entire face looked like it was burned. If this happens to you, don’t freak out! It goes away in less than 30 minutes. The next day my acne had completely disappeared and my skin looked glowy. Normally when I do a face mask I can’t tell any difference, but with this it was super noticeable. This will be my go to face mask from now on." —kk

Get it from Amazon for $14.95+ (available in two sizes).

Learn more about the Aztec Secret Indian Healing Clay in our deep dive!

14. A cult-favorite ice roller that targets puffy areas on your face and soothes inflamed skin, headaches, and even sore muscles! Even if you don't need it, you can use it for a refreshing massage. 

www.amazon.com, www.amazon.com

See it on TikTok here.

The ice roller comes with a detachable head and handle. Store the ice roller head in the freezer separate from the handle, which should stay room temperature. When you're ready to use the roller, remove the head from the freezer and reattach to the handle (it easily clicks in place)! 

Here's what Haley Zovickian has to say about it: "I love this ice roller for whenever I feel like my skin needs a pick-me-up! I also use it when I feel a headache coming, and it reduces the intensity and sometimes curbs it altogether."

Promising reviews: "I have puffy eyes from lack of sleep and my eyes feel like they are swollen and it affect my eyesight even. After using the roller first thing in the morning and once before bed, my eyes are brighter and less swollen in just one days use. My eyes have more energy instead of feeling fatigue. Highly recommend it." —Mimi

"Hungover? Didn't get much sleep? Sunburnt? Been crying? This thing is great. Pop it in the freezer and anytime you want some cool soothing relaxation, pull this bad boy out and roll over your cheeks and forehead. My 3-year-old daughter takes this thing out every day and rolls all over her face because it feels so good. Not only hilarious to watch for me, but apparently very fun for her as well! —Kev

Get it from Amazon for $18.99+ (available in ten colors).

15. A Dior lip glow oil to give your pout a glossy, tinted look, leaving it glowing — we love a 2-in-1! Plus, it uses cherry oil to protect your lips and prevent them from drying.

Sephora

Promising review: "I got this because I kept seeing it all over TikTok and I chose the Universal Clear 000. I absolutely love it. I’m the type of person that can’t stand when my lips feel dry and I’m constantly wearing Chapstick. I also prefer more natural low-key makeup looks so the clear option was absolutely perfect! I love the way it applies to my lips and how it feels while wearing it. I’ve applied it over a Merit lipstick and it looks amazing. The fiancé hasn’t complained about it either. 10/10! If you’re on the fence about getting it, this is your sign to just try." —PValeska

Get it from Sephora for $40 (available in 14 colors).

16. A pack of 40 acne patches so you can tackle that pesky pimple *white*head on. The hydrocolloid (infused with tea tree oil) absorbs the gunk inside, which speeds up the healing process. Plus, they hide pimples and prevent you from picking at them! They work so well, you'll forget that there was even a pimple there.

www.amazon.com, www.amazon.com

Avarelle is a small business that aims to make the best skincare that's also honest and affordable. All their products are vegan and cruelty-free! 

Here's what Haley Zovickian has to say about 'em: "I recently tried Avarelle pimple patches, because *yes* I love a good hydrocolloid patch like little else. I wasn't sure whether these would be any different from the patches I already had from another brand, but I was so wrong. The Avarelle patches drew out gunk more effectively from my blemishes and gently sped up the healing process (I think because of the calendula, tea tree, and cica). My sensitive, reactive skin loves this stuff. I also could tell immediately that the patches were in fact thinner and more transparent than others I've had, which especially given how well they work is quite a feat. Will be a repurchase for me for sure."

Promising review: "YES! TikTok made me buy them and they 100% do what they should. I just pop them on before bed and by morning the blemish is ready to go. Will be ordering more." —Sky k.

Get a 40-pack of the small patches from Amazon for $8.49.

17. A popular bottle of nail and cuticle repair oil to help renew your fingernails after years of nail-biting or peeling off acrylics. If your nails are prone to cracking or peeling, the vitamin E and jojoba oil formula will help keep them hydrated and strong. 

www.amazon.com

Promising review: "Found this on TikTok and I'm so pleased with the results. My nails are getting stronger and growing. And best of all, not chipping. Love it." —sidna saavedra

Get it from Amazon for $9.90+ (available in three sizes).

18. A nongreasy hair wax stick so you can tame your flyaways when you want that slicked-back hairstyle. Its castor oil, avocado oil, and vitamin E formula helps to nourish, soften, and make your hair ✨ shiny ✨. BTW, over 100,000 customers swiped right on it in the past month — what does that tell you?

Rachelle Yang / BuzFeed, www.amazon.com

I started doing slicked-back buns because I got curtain bangs and HATED the way they looked on me. When I first started out, I used styling gel, which refused to keep my hair in place because of my strange hair part. I kid you not, it took me TWO hours to finally kind of get the results I wanted. Then, I saw this miracle product being used all over TikTok, along with the Dae styling cream (which I never bought because it's quite $$$), but turns out, I didn't even need it! I just used this wax stick all over my head and my hair did not budge the entire day. Plus, I have so many baby hairs and flyaways and this miracle stick kept 'em all at bay. I will admit, it's quite difficult to wash out of your hair and may need a few round of shampooing, but I started using this Kristin Ess clarifying shampoo and it did the trick!

Promising review: "Thought this would be an inferior product for the price. I’ve always used Bed Head, but this time, when I saw what Bed Head cost, I took a gamble on this wax stick. Guess what?! It works the same as the more expensive Bed Head. So save your money and enjoy this affordable, great product." —AJ Carrelli

Get it from Amazon for $7.99 (available in multipacks).

19. And Dae Cactus Fruit 3-In-1 Styling Cream — 3-in-1s don't have a good rep when it comes to hair products, but this styling cream defies that stereotype. It smooths hair, defines curls, and preps hair for blowouts to give it that extra shine! The dragon fruit and prickly pear seed oil will leave your locks feeling moisturized, nourished, and silky soft. 

www.instagram.com, www.instagram.com

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Get it from Amazon for$30. 

20. A Nyx brow glue that'll sculpt your arches to give you your desired shape, volume, and texture. From natural to feathered brows, you can achieve anything with this baby.

www.amazon.com, www.amazon.com

Promising review: "I found this item going viral on TikTok, and if it’s used correctly it can do wonders. My brows give a look as if they are freshly threaded/waxed AND laminated! 10/10 recommend." —Chanel H

Get it from Amazon for $9.97+ (available in five shades and a bundle). 

21. A cult-fave Denman hairbrush to detangle and define your wavy or curly hair (it's best for 2c–4c curls) so you can style it however you want! If you're tired of your locks being yanked every time you brush your hair, these round-ended pins will flow through so smoothly, there will be NO catching or dragging. 

www.amazon.com, www.amazon.com

Here's what Haley Zovickianhas to say about it: "I finally treated myself to a Denman brush over the holidays, mainly because I'd finally had enough of trying different 'Curly Girl Method' styling strategies that my low-porosity, dense 2c–3a hair would simply laugh at and instead dry into a ball of frizz. The first time I used the Denman, I remember distinctly thinking, 'Oh, this is what all the hype's about.' It easily defined my curls with its spaced-out bristles, accentuating the spirals and making them pop. It's not a detangler, so you'll still want a regular comb or brush to detangle post-shower, but it's the best low-key styling step possible, IMO."

Promising review: "In my younger teen years I had CURLY hair, but as I hit my 20s and started highlighting my hair, somewhere along the way the curls became a very limp wavy frizz. Thanks to TikTok I thought I should give this a try to retrain my curls. And while I’m only a month or so in, this brush definitely puts a clean spiral wave back into my hair making it more shapely than the alternative frizz I had grown accustomed to." —The Belfis

Get it from Amazon for $21.95+ (available in five color sets).

22. Maybelline's Instant Age Rewind concealer so you can hide your under-eye bags because you don't want anyone to know that you pulled an all-nighter movie marathon. Its goji berry and Haloxyl formula can help cover up acne, dark spots, and dark circles.

Kayla Suazo / BuzzFeed

Promising review: "Throughout high school I never knew how to do makeup. But then I heard this product was the absolute best on TikTok. And trust me, they were not lying. It has really good coverage and hides my 'raccoon eyes.' And the best part is that a little bit goes a long way. So if you’re starting out or want to try something new I definitely recommend you try this out." —Liela Lee

Check out BuzzFeed's Maybelline's Instant Age Rewind Concealer review (#4) for more deets.

Get it from Amazon for $8.98+ (available in 28 shades).

23. Extra-soft makeup blending sponges to blend your foundation, concealer, and everything else flawlessly.  Reviewers rave about this affordable swap for the popular, brand-name ones — especially because it comes with six for less than $10!

www.amazon.com, www.amazon.com

Promising reviews: "If you got here because of TikTok, then just go ahead and add to cart. These babies are so much softer than the Real Techniques sponges and, in my opinion, better at blending than Beauty Blender." —Cassandre

"I had been seeing these all on TikTok so you know if it's on there it's going to be good! I had tried so many different beauty sponges and had not had any luck. But with these ones I fell in love. They are so soft, and they work amazing dry or wet. Super easy to clean. My makeup looks amazing as well. Definitely recommend!!!" —Allison

Get a pack of six from Amazon for $9.95.

24. A beginner-friendly Nyx mechanical eyeliner for creating a perf wing because it glides on ~effortlessly~. Plus it's smudge-proof so it'll last *all day* on your waterline!

www.amazon.com, www.amazon.com

Check out a TikTok of the eyeliner in action. 

Promising review: "I'm HORRIBLE at applying eyeliner, so this was a godsend. It's creamy, so it doesn't snag on your eyelid when you apply it, but it dries out in a minute or so, so it actually lasts all day. If I want a darker look, I put on black or navy eyeliner and then apply this on top — it smooths over the shakiness of the dark eyeliner, and looks a whole lot more interesting (like I actually put work into it, when I really didn't). I used to use a different liquid eyeshadow, but I found this and it works so much better — it stays on for a lot longer, doesn't fade, and actually reaches the lid line. Even though it stays on for a while (all day — 10+ hours), it comes off really easily with a wipe or micellar water. It's great for covering mistakes or simply as a stand-in so you don't have to project to the world that you have no clue what you're doing with eyeliner." —Anonymous 1

Get it from Amazon for $5.37+ (available in 12 colors). 

25. Paula's Choice 2% BHA Liquid Exfoliant to remove dead skin, shrink and unclog large pores, and smooth wrinkles. So many reviewers have raved about it also clearing acne and reducing breakouts. Talk about benefits on top of benefits!

www.amazon.com

Promising review: "This is what my skincare regimen was missing! The one thing that wasn’t improving greatly was my skin texture. I still had some bumps high on my cheeks, near my temples, and some on my chin. I had seen this product on every skincare Instagram and TikTok but still put off ordering it. I finally caved and within two days I was hooked. After day two I was shocked when I looked in the mirror and my skin was glowing. I had this radiance that I had never had before. And my bumps were disappearing! My skin almost looked like it had a blurring filter on it. It really was exactly what my skincare routine had been missing. And I will definitely be buying the biggest bottle they have next time!" —Jade

Get it from Amazon for $15+ (available in two sizes and a two-piece set). 

26. A vegan and cruelty-free Nyx makeup setting spray that'll keep your makeup in place for up to 16 hours. So even if you find yourself sobbing after a Titanic watch party, your makeup isn't going anywhere, boo! Reviewers say it's a similar and cheaper alternative for MAC and Urban Decay'ssetting sprays.

www.amazon.com, www.amazon.com

Promising reviews: "All day makeup! TikTok strikes again! This stuff is great!" —Angie Stark

"I work as a makeup artist and always use this product. My clients are happy. Their makeup survives a night of dancing!" –Angelina

Get it from Amazon for $9.97+ (available in matte, dewy, radiant, and plump finishes, in regular and jumbo sizes, and in various packs).

27. A bottle of cult-favorite Tower 28 SOS Daily Rescue spray to rejuvenate and refresh your face throughout the day (with or without makeup) whenever your skin starts to feel a little irritated and starts screaming SOS. The hypochlorous acid, a natural ingredient your skin produces, acts as an anti-inflammatory and antibacterial to soothe your beautiful skin. 

Sephora

Tower 28 is an Asian woman-owned business designed for sensitive skin. Their products are free of any sensitivity-causing ingredients, and are also vegan and cruelty-free.

Here's what Haley Zovickian has to say about it: "I finally bought a bottle of this, and I'm so glad I did. It soothes my parched skin, and I can tell it's calming irritation, too — I recently noticed an incoming perioral dermatitis breakout (an acne-rosacea hybrid that's notoriously difficult to treat), and after a few days of using this, the bumps and redness on my face were completely gone. It saved me from needing to scramble for an expensive treatment, which is kind of unbelievable. It also makes my skin feel more hydrated and more balanced. This thing is understated but mighty, and has a permanent place in my skincare collection."

Promising reviews: "An HG product for a reason! I was unsure if Tower 28 was worth the hype (it is alllll over TikTok and Insta), so I bought the mini size of this first to test it out. I went back immediately to grab the full size! This will be a staple in my routine for sure. I have dry, breakout-prone skin and this spray didn't irritate my skin at all." —harleyclancy

"This product is such a game-changer for maskne! I was a bit hesitant after I saw a TikTok video with it but after trying it, I added it to my everyday skincare routine!" —Lisa0214

Get it from Tower 28, Sephora, or Amazon for $12+ (available in up to four sizes).

28. Kahi Wrinkle Bounce Hydrating Multi-Balm if you crave that "post-shower feeling" and ✨ glow ✨. This K-beauty product deserves a spot in your arsenal ASAP because it combines the power of lip balm, eye cream, primer, and MORE — what?! Its salmon complex and collagen formula helps reduce fine lines and can keep your skin hydrated for 48 hours. OK, fine, I've convinced myself to buy one.

Amazon, www.amazon.com

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $22.99+ (available in seven styles)

29. Nyx butter gloss with over 85,000 5-star ratings, and with good reason. This gloss glides onto your lips like melted butter (hence the name) but isn't sticky, so you won't be catching any stray hairs or flies! It also comes in so many different shades so you can find the perfect one that suits you. 

www.amazon.com, www.amazon.com

Promising review: "This is my favorite lip gloss; it is lightweight, glides on smoothly, is not sticky at all, and lasts for quite a while. There is no lip plumper in it, but gives the appearance of plumper lips. It is adequately priced. I keep three of these on hand at all times: one in my makeup bag, one in my purse, and one in the car. Definitely my GO-TO GLOSS." —Chance

Get it from Amazon for $5.97+ (available in 40 shades and in multipacks).

30. And Nooni tinted appleberry lip oil if you love Dior's Lip Oil or have been wanting to try it — reviewers say this is even better, both for your lips AND wallet. It'll give you a glossy, tinted look *and* a natural plumping effect! Your pout will stay hydrated for up to 24 hours without needing to reapply, thank to its formula containing appleseed oil and raspberry fruit extract.

www.amazon.com, www.amazon.com

This lip oil is vegan, cruelty-free, and has no parabens, sulfates, or phthalates.

Promising reviews: "Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

"I love this lip oil. I have tried several others including Dior and this oil can’t be beat! No fragrance or taste to really be had and I love it! It has cured my chronically dry crusty peeling lips. I have recommended it to at least 15 other people, eight of which bought it and love it as well." —Meredith Morris

Get it from Amazon for $12+ (available in 13 shades, a jumbo size, and multipacks).

31. The Cosrx Snail Mucin 96% Power Repairing Essence, a cult-favorite for good reason: It soothes dehydrated skin and reduces dullness, and it's perfect for ALL skin types, even if you have oily skin! Don't worry, no snails were harmed in its making (so Gary, you're safe). 

www.amazon.com, www.amazon.com

Promising review: "I’m in my 40s and have spent SO much money on skincare in the past few years and have finally found my holy grail. It felt moisturizing (I live in a hot tropical climate and most true moisturizers leave my face looking oily), cleared up my nose breakouts, evened out texture, kept oil under control, and even made my blackheads WAY less prominent. It has a gooey, almost sticky consistency that spreads very smoothly over the face and dries to nothing. I use it before applying my retinoid at night and add a layer after. In the morning, I use it before sunscreen (Australian Gold) and don’t need to wear makeup anymore! Believe the hype!" —kaya

Get a pack of two from Amazon for $35.

32. And the Cosrx Snail Mucin 92% Moisturizer if you want to look and feel positively radiant. This wonder product locks in moisture to plump, hydrate, and soothe parched skin.

www.amazon.com, www.amazon.com

Check out a TikTok of the snail mucin moisturizer in action.

Promising review: "If you're like me and have oily/combo skin that is also sensitive and prone to acne, this is an excellent product worth its price. Very little goes a long way since the slimy texture glides right over the skin. It does not leave any sticky residue, on the contrary, it is absorbed into the skin very quickly. It also keeps the skin moisturized but does not trap oil, in fact, I find my skin to be less oily after a few days of using it!" —Madeline

Get it from Amazon for $20.46.

33. L'Oreal's Lumi Glotion — this illuminating moisturizer enhances your skin's natural glow with its shimmering color tint so you can achieve that ~sun-kissed~ look without having to roast in the heat for hours. Reviewers say it's just like the Drunk Elephant bronzing drops — and maybe even better! 

www.amazon.com, www.amazon.com

Promising review: "This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me they are usually too sparkly or weirdly colored. I tried an $$ Glossier one that remained strangely sticky the whole time it was on my skin. I will purchase again!" —DLW

Get it from Amazon for $13.98 (available in five shades).

34. A moisturizing TirTir milk toner if your skin needs a little hydration boost before moisturizing or putting on makeup. It's formulated with chamomile, which reduces redness and irritation, and rice bran extracts to help even skin tone and enhance brightness.

www.amazon.com

Psst…It's also alcohol-free, paraben-free, and fragrance-free, making it perfect for even the most sensitive of skin.

Promising review: "For a toner, this is SO hydrating and just heavenly. It's perfect for makeup prep as it has just a tad of tackiness right after applying. Goes on under my serums and moisturizer perfectly and I've noticed a huge difference in my skin. I saw it recommended by a YouTuber and tried it and it's now a daily use for me, which is rare because I have very sensitive, acne-prone skin and I'm very picky about skincare. I can't recommend this enough, truly." —Amazon Customer

Get it from Amazon for $13+ (available in two sizes and a lighter version).

35. Mixsoon Bean Essence, yet another K-beauty staple reviewers love because it exfoliates and hydrates their skin at the same time — that's pretty darn tootin' marvelous. The fermented bean, barley, and pomegranate formula helps to remove dead skin cells, deeply hydrate, and revitalize your skin tone.

www.amazon.com

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see of it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff. 🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Get it from Amazon for $13.95+ (available in two sizes).

36. Color Wow Dream Coat Supernatural Spray — true to its name, it seriously works like a dream. It essentially "waterproofs" your hair to keep it frizz-free and shiny, no matter the weather. Dear wind, rain, and humidity: You guys won't stand a chance. Oh and BTW, Chris Appleton (a celeb hair stylist) uses this on Kim K's and J.Lo's hair, so you know it's good stuff.

www.amazon.com, www.amazon.com

This is the OG formula recommended for straight, wavy, or curly hair that gets frizzy. There's also the Extra Strength Dream Coat recommended for extremely dry, dehydrated, or extremely curly/coily hair; and the Dream Coat for Curly Hair recommended for wavy or curly hair as it'll leave you with bouncy, crunch-free curls. 

To use, apply it on damp (not wet) hair, then blow dry with tension to activate the product. For best results, Color Wow recommends using this after every 3–4 shampoos!

Promising reviews: "LOVE this product sooooo much! I’m obsessed! I am of mixed race and have very curly frizzy hair naturally. Even with relaxer, my hair has always had dry looking frizzy ends. I have tried so many different products but nothing else compares. Best by far!" —Amazon Customer

"I NEEDED to try this product after all the positive hype. It certainly did live up to my expectations. I went from balayage to a medium brown color with my hair. The bottom part of my hair was still very porous from the bleaching. After blow drying my hair where the blonde was, it was never smooth. Not anymore! My hair is so smooth and healthy looking. This has completely transformed my hair." —Lori

Get it from Amazon for $12+ (available in three sizes).

37. OR! Olaplex No.7 Bonding Oil that works wonders, maybe even miracles — so much so that one reviewer calls it "liquid gold." It adds that shine your hair has been craving and leaves your locks more vibrant. Plus, you can apply it before heat-styling for protection up to 450 degrees Fahrenheit.

www.amazon.com, www.amazon.com

Promising review: "Liquid gold!!!!! I use a tiny bit on my end twice a day (dry hair) and it’s totally restored the softness, shine, and manageability of my hair in less than a month. I love the packaging too. I have fewer tangles and my hair is stronger, plus the ends are shiny which has never happened in my life. I don’t have damaged hair so I don’t know about the damage repair, but I did have really dry, brittle, frizzy hair and this has totally fixed all that. Let me say, WORTH IIIIIIIIT." —Christine

Get it from Amazon for $30.

38. La Roche-Posay purifying foaming cleanser, perfect for normal to oily skin types because it removes excess oils and impurities while maintaining your skin's natural protective barrier and pH. Your face has met its perfect match.

www.amazon.com, www.amazon.com

Promising review: "I have found the HOLY GRAIL of face wash for sensitive skin. This product cuts through a full face of makeup with just one pump and lather. Leaves my skin smooth and soft. I have had less acne since using this for a month or so. This entire bottle has lasted me for three months (one pump per day)." —Kat

Get it from Amazon for $14.99+ (available in two sizes).

39. A vegan under-eye brightener that helps reduce dark circles and balance bluish tones using hyaluronic acid and shea butter, which also nourish and hydrate your skin. So if you've been staying up well past your bedtime for the past week (and it shows around your eyes), this miracle cream will come to your rescue. 

www.amazon.com, www.amazon.com

This medium-coverage concealer can be applied with your fingers or a brush.

Promising review: "I believe I was born with dark circles under my eyes, and I have spent the last 50+ years looking for something that will cover my dark circles. I’ve spent a lot more money on products that do a lot less. And I was very hesitant to buy something so inexpensive as I thought it would not work. I was surprised to find my circles a lot lighter, and my eyes are looking much more alert and younger. I’m very pleased with this product!" —Lafinrsm

Get it from Amazon for $6 (available in two four).

40. Eadem's Le Chouchou lip softening balm, a lip treatment, exfoliant, and moisturizer all packed into one gorgeous tube. The metal applicator leaves a cooling effect, and after applying it, your lips will be as glossy as ever and tinted with a gorgeous shade. Plus, the formula is thick, so a little goes a loooong way.

Rachelle Yang / BuzzFeed

Check out a TikTok of it in action!

I recently received this lip balm and I refuse to be without it, I'm not even exaggerating. Whenever I realized I've left my apartment without it, I go back and get it — it's that good. My favorite thing about this lip balm is the metal applicator. I've never seen anything like it! It's cooling to the touch and goes on so smooth without leaving any residue behind. As a lip product connoisseur, this is by far my favorite because not only does it leaves my lips hydrated as heck but it also adds a tint of color so I don't need to go over it with lipstick or a colored gloss! 

Promising review: "Such a great lip balm. It really delivers that needed hydration and keeps my lips smooth and free of flaking and dry patches. I have chronically dry lips and this balm really makes a difference for me. Love the color and applicator." —bonita12

Get it from Amazon, Sephora or directly from Eadem for $24 (available in up to five shades).

41. Or! Summer Fridays Lip Butter Balm — chances are if you've spent some time on TikTok, you've come across this holy grail product that so many reviewers swear by. The shea and murumuru seed butters will help soothe and relieve your chapped lips while the vegan waxes leave 'em shiny all day. Plus, it'll leave a gorgeous tint, so it's basically like a gloss and balm in one!

Sephora

Promising review: "I was definitely influenced into getting this from TikTok, but I am so glad I did! This balm is so gorgeous and so soft and buttery on the lips. I'm obsessed and now have three flavors!" —loganrenee

Get it from Amazon or Sephora for $24 (available in 10 shades).

42. Or!!! E.l.f.'s "Squeeze Me" lip balm for a budget-friendly alternative. It'll keep your lips moisturized with a gorgeous sheer tint of color, thanks to the hyaluronic acid, shea butter, and goji berry formula. Your pout is about to be luscious as heck.

Emma Lord/BuzzFeed, Amazon

BuzzFeed Shopping writer Emma Lord says, "I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color. I love the vanilla flavor so much, it's got a similar vibe to the birthday cake flavor that Glossier sometimes carries."

Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on theE.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax

"I got this product because of the hype of it on TikTok. This lip balm smells SO GOOD. And hydrated my lips." —kayla

Get it from Amazon for$4(available in five flavors). 

The reviews used in this post have been edited for length and clarity.

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