If Your Beauty Routine Needs A Glow Up, Try These 37 Reviewer-Beloved Products
Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.
Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard
Get it from Amazon for $11.93.
Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P.
Get it from Amazon for $11.19.
Amazon, www.amazon.com
Check out a TikTok of the Laneige Neo Blurring Powder in action.
Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim
Get it from Amazon for $25.
www.amazon.com, www.amazon.com
Psst, you can find the Attitude Oceanly Lip Balm that reviewer is wearing on Amazon!
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Like a lot of women over 50, I prefer to use a tinted sunscreen instead of foundation these days. I have tried a dozen, and this one is the winner, hands down! It has a thin, non-greasy texture, no odor, and is lightweight and buildable if you want a little more coverage in certain areas. Best of all, it does not settle into pores or fine lines at all. So many of the others I've tried, including high-end expensive ones that are pushed heavily on social media, are greasy and settle into every pore and line. I've put this on auto ship and hope it never gets discontinued!" —Chartwell
Get it from Amazon for $39.99 (available in four tinted and non-tinted).
www.amazon.com, www.amazon.com
I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!
Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC
Get it from Amazon for $7.99 (also available in the pink honey version, and in a two-pack that mixes both!).
This handy travel set includes deluxe sample sizes of Moroccanoil hair treatment, shampoo, conditioner, styling cream, and shower gel.
Promising review: "I thought this promotion was fake, but I ordered it hoping I’d get a good product — and I did! OMG! If you’re thinking about trying Moroccanoil, you can totally start with these minis to see if they work for you. And let me tell you, these products are 100% recommended! They’re perfect as a gift or just for your own use. So worth it!" —Alehandra
Get it from Amazon for $10.
www.amazon.com, Amazon
Black Girl Sunscreen is a Black-owned small business that specializes in sun-protective products that don't leave a white cast.
Promising review: "Best SPF lip gloss I’ve tried at a price you can’t beat. It keeps your lips moisturized long after it’s applied and has no white cast. I also have fairly sensitive skin and this has yet to cause any irritation on my lips which is a huge plus. It's generally impossible to find SPF 50 in any lip product, let alone in a gloss — I will purchase again for sure." —Ashlee Meckler
Get it from Amazon for $9.99.
www.amazon.com, www.amazon.com
Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT
Get it from Amazon for $5.48.
www.amazon.com, www.amazon.com
Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago
Get it from Amazon $10.98.
www.amazon.com, www.amazon.com
Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
Get it from Amazon for $3.98.
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy
Get it from Amazon for $4.50 available in two styles).
Billion Dollar Brows is a small business that specializes in beauty products.
Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer
Get it from Amazon for $10+ (available in five shades and multipacks).
www.amazon.com, Amazon
Check out a TikTok of the Olay Super Serum Body Washin action.
Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina
"I have been using Dove moisture body wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW
Get it from Amazon for $12.97 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin).
Check out a TikTok of the Monday Dry Shampoo in action.
Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B.
Get it from Amazon for $6.97.
www.amazon.com, www.amazon.com
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T.
Get it from Amazon for $6 (available in four shades).
Psst — these are also available with matching setting powders for a more matte look!
www.amazon.com, www.amazon.com
Good Molecules is a small business that specializes in affordable skincare products.
Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using a little over a month and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However this stuff IS GREAT!" —Shay M.
Get it from Amazon for $5.98.
www.amazon.com, www.amazon.com
Promising review: "Just got this today and I love it! I needed something that would keep my hair up, but not pull and not pull it out when I removed it, as well as something that was comfortable and safe to wear while driving. I haven’t driven with it in yet BUT, I am lying in my bed, on my iPad with my head in the pillow and am very comfortable. My new holy grail for putting my hair up. Could not be happier! My hair is long, and moderate thickness, and it holds beautifully." —Kimberly A.
Get it from Amazon for $6.79+ (available in three sizes and five colors).
www.amazon.com, www.amazon.com
Promising review: "Makes skin very glowy and elastic! I love to use The Ordinary for my skincare. I have tried several of their products, and the best things I like about them is their affordable prices and quality. This serum is thick but lightweight, and absorbs fairly quickly while leaving a smooth layer on top. I use it every night before bed, and I wake up every morning with my skin feeling super soft, hydrated, and plump. This has been great for combating dry skin in the winter, and to fix my skin barrier after using exfoliating products and other harsher products. Definitely would recommend, it gives you glassy skin that you will love!" —Rina
Get it from Amazon for $9.90 (also available in a two-pack).
Promising review: "I am absolutely loving this serum! It creates the smoothest shave I've ever had, leaving my skin feeling incredibly soft and hydrated. The serum glides on easily, providing a close shave without any irritation or nicks. My razor moves effortlessly, and I’m impressed by how nourished my skin feels afterward. The light, refreshing scent is an added bonus! It’s a must-have for anyone looking to upgrade their shaving routine and enjoy a comfortable, irritation-free experience. Highly recommend!" —Shay
"Worth the TikTok hype. Super smooth and smells phenomenal!" —K L
Get it from Amazon for $7.99 (available in three scents).
Emma Lord/BuzzFeed, www.amazon.com
Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines.
I bought this and love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular.
Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N.
Get a two-pack from Amazon for $9.99.
www.amazon.com, www.amazon.com
You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth.
Promising reviews: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!" —Dee
Get it from Amazon for $9.58.
Amazon
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "These have been a game changer for me! For as long as I’ve been shaving, I always end up with bad razor burn and ingrown hairs :/. I switched to waxing for a while, but with summer around the corner that’s not ideal to keep up with. I was looking for a product that would help soothe my irritation and decided to try these. They’re easy to use and have really helped my skin! I use them right after my showers when I shave (armpits and down below) and then in the mornings the next day to keep irritation down, and they’re great. No burning or weird residue left after. 10/10 would recommend!" —Tori Wag
Get a set of 28 pads from Amazon for $18.53.
www.amazon.com, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "I have really sensitive skin and I’ve been looking for a good daily sunscreen. This sunscreen makes my skin soft, helps with dryness, and protects me from the sun! It can sometimes feel a little greasy when you first put it on but the feeling quickly goes away! I love it and definitely recommend it!" —Faith Watkins
Get it from Amazon for$19.97.
www.amazon.com, www.amazon.com
Promising review: "Love this product! I have very fine and silky hair and this provides a great root boost to help me style my hair. It is not sticky or stiff and perfectly provides the extra oompf my hair needs! Very easy to use, lift your hair and spray it on. Holds well all day and has a neutral smell." —Ann G.
Get it from Amazon for $12+ (available in two sizes).
Amazon, www.amazon.com
Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi
Get it from Amazon for $19.90 (also available in another style).
www.amazon.com, Amazon
Peach Slicesis a small business that specializes in affordable skincare products.
Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time I still had some oil and gunk in my pores but the second time I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller and my nose is smoother." —Sarah Cavasos
Get a pack of seven from Amazon for $9.98.
Amazon, www.amazon.com
Londontown is a small business that specializes in nail care products.
Check out a TikTok of the nail veilin action.
Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K
Get it from Amazon for $20 (available in nine shades).
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black.
Get it from Amazon for $7 (available in three shades).
Amazon, www.amazon.com
Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona
Get it from Amazon for $19.
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT.
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $19.99 (available in 12 shades).
Amazon
First Aid Beauty is a US-based small business that specializes in clean, fragrance-free, cruelty-free personal care products.
Promising review: "I love this product! It definitely is worth the price. Helps clear my skin and smoothes my skin texture. No smell or fragrance. I used it daily after washing my face. This is part of my staple." —Susan Bean
"As I’m aging, my skin is changing and feels a little rougher. I saw these on TikTok and thought I’d give them a try and was not disappointed. I use this when I get out of the shower to really help scrub away and dead skin, and it does leave my face feeling smoother. It is a bit pricey, but I feel like it did last me a while." —Emily Bianca
Get a set of 28 from Amazon for$19.99.
Promising review: "I have mature skin so I was hesitant to purchase, but glad I did. Looks really good on my dry and textured mature skin. VERY happy with my purchase." —Dixie
Get it from Amazon for $5.99.
www.amazon.com, www.amazon.com
Promising review: "I’m really impressed with this product. It’s very easy to apply, the same way you would any lotion. It absorbs quickly into the skin. There is a very light, pleasant, fragrance. I had no issues with application or streaks. The tanning lotion gives a nice bronze appearance to the skin which is what I was looking for. The sunless tanner allows you to continue to build the color until you reach your desired look." —Amazon Customer
Get it from Amazon for $10.39 (available in Fair to Medium, Medium to Deep, and several sizes).
Amazon
Dae is a small business that specializes in haircare and styling products.
(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.)
Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer!
Get it from Amazon for $18.
Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha, but then I saw this. With the price,e I thought if it doesn’t work, it isn’t a huge deal. I’m never going back, this is like the exact same thing, and you barely need any, the scent is the only difference besides it being a bit thicker, BUT THAT'S GOOD because it’s BARELY thicker, AND that means even less goes a much longer way. This is a holy grail item. If you haven’t tried it, I soooo highly recommend." —Lingaling
Get it from Amazon for $12+ (available in two sizes).
www.amazon.com, www.amazon.com
Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products.
Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara
Get a pack of 50 from Amazon for $17.95.
Amazon
Promising review: "Diva, stop letting these influencers sway you into spending your hard-earned (and scarce) beans on $20–$30 subpar lip balms — you’re paying for the brand, and the quality is questionable. E.l.f. KNOCKED THEM BOTH OUTTA THE PARK WITH THIS! SO BUTTERY, SO YUMMY, SOOOOOOO MUCH PRODUCT!!!!! I wasn’t expecting the tube to be so generous in size, by far the biggest amount I've seen from the market. The flavors are divine, the color payoff is even better than Summer Fridays … and it’s only $9, you cannot go wrong. I just can’t fathom any balm being priced above $12, E.l.f. always hits and barely misses. 🩷💋" —SONIA
Get it from Amazon for $9 (available in Strawberry Shortcake, Blackberry Sorbet, Java Chip, Vanilla Toffee, Wild Cherry, and Yummy Gummy).
Reviews have been edited for length and/or clarity.
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