If Your Dream Beauty Routine Costs An Exorbitant Amount Of Money, Here Are 35 Affordable Products To Cut Down The Total
www.amazon.com, www.amazon.com
Here's why BuzzFeed Shopping writer Emma Lord got this: I bought this because I crave that Black Honey and will buy it until the day I die, but I am always paranoid of losing it, so I almost never let it leave my bag. I have tried probably five or six "almost" versions of Black Honey that came close, but this one genuinely spooked me. It has the same easy glide, same buildability, and the same refreshingly hydrating effect. It was a two-pack so I gave one to my BFF, another Black Honey fan, who also could not detect the difference!
Promising review: "Better than Clinique! I bought this one on a whim but never liked the real Black Honey Almost Lipstick by Clinique, since it tends to run red on me. This shade, in my opinion, is exactly what Black Honey SHOULD be, as it looks more like Black Honey in pictures. For the price, it can’t be beat, so I’m buying more." —HAC
Get it from Amazon for $6.99. (Also available in the pink honey version, two-packs and in a two-pack that mixes both!)
Promising review: "I am a lotion user every single day. I use face moisturizers that I love. I am over the moon by how good this is. I mainly use it on my neck, hands and forearms. The difference is amazing. My skin actually feels so good. I wish I could but larger containers of it." —Kimberly P.
Get it from Amazon for $11.97.
Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy
Get it from Amazon for $4.49.
www.amazon.com, www.amazon.com
Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Review Writer
Get it from Amazon for $9.07+ (available in 13 styles).
www.amazon.com, Amazon
Promising review: "This is a really good [alternative] for Summer Fridays lip balm! It’s so hydrating on my lips and gives them a gorgeous shine, almost like a lip gloss. The scent smells like a very artificial strawberry, though, so don’t expect it to smell super fruity. Personally, I don’t mind that it smells really artificial for the sole reason that it works! (And that it doesn’t break the bank lol). I recommend this to people who need that extra hydration throughout the day without spending $24 on higher-end brands that do the exact same thing." —makayla
Get it from Amazon for $8.57+ (available in six flavors).
Billion Dollar Brows is a small business that specializes in beauty products.
Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer
Get it from Amazon for $10.99+ (available in four shades, multipacks, and with a duo definer brush).
The color-adaptive formula is designed so one of four shades will work on any skin tone.
Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder
Get it from Amazon for $6 (available in four shades).
www.amazon.com, www.amazon.com
Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.
Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB
Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!
Get a bottle from Amazon for $7.50+ (available in two formulas).
Promising review: "This exceeded my expectations by miles. For the price, I prefer this lipstick to a $20–$30 version. The packaging is adorable (I don’t even have to tuck it away in a drawer), and the application is easy with the angled brush and smooth consistency. There is minimal transfer for the first hour and then absolutely none. I had no smudging, and over the course of eight hours, and being trapped in a rainstorm, the lipstick wore off gradually and still left an even, nice-looking tint. My lips stayed soft and didn’t feel sticky or too dry. BRB, replacing all my lipstick with this stuff." —Jessica Rich
Get it from Amazon for $9.90 (available in a variety of shades).
www.amazon.com, www.amazon.com
Promising review: "I have super frizzy, curly hair and live in New England where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a pony tail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa
Promising review: "Hey, let me tell you about this wrapping mousse: it was not only DIRT CHEAP but it also held the style for a week without being frizzy. I have 4C hair and it handled it like a boss. Most importantly, it didn't leave a hard cast, which is so good — who wants to walk around with a hard head? Hands down [the] best product. Come get yours." —Jillian Morris
Get it from Amazon for $3.98.
www.amazon.com, www.amazon.com
Promising review: "While I haven't tried the Benefit Lip Tint, I saw this on TikTok and appreciated the lower price point. I am SO glad I gave this a chance! I only have the Cherry color, but it is the perfect bit of natural color and can be deepened as desired upon application. There is no sticky residue and it is not drying or irritating at all. Looks great alone but even better with gloss on top. Love!" —Mollie
Get it from Amazon for $6.16+.
Promising review: "I finally received my new body spray yesterday and was in complete shock at the resemblance to Baccarat Rouge 540. This body spray is so delicious. It is definitely a Baccarat Rouge 540 [alternative]. There were so many reviews that said how much this body spray resembled the very pricey perfume, and they were all correct. I absolutely love Baccarat Rouge 540, but it's so expensive compared to other perfumes like Chanel, so I opt not to purchase it regularly. This body spray is a wonderful substitute for overpriced perfume. Today will be my first day wearing the spray, so hopefully, it has great longevity throughout the day as well. 🤞🏼 Regardless, I would still purchase it again moving forward." —Tina
Get it from Amazon for $39 (also available in 11 other scents).
Amazon
Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II
Promising review: "TikTok item, lol. This did not disappoint! It’s so hard to find, so when I saw Amazon had it back in stock, I purchased it! It smells so good." —Contessa
Get it from Amazon for $9.99.
www.amazon.com, www.amazon.com
Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information!
Promising review: "Wish I would have found this sooner! Works great and so far the cheapest option I have found for powder sunscreen. Love that my face isn’t greasy anymore from normal sunscreen!" —Michelle
Promising review: "I have fine hair so anytime I’m in the sun I get burnt on my scalp. Regular sunscreen make my hair super oily and gross and I cannot stand wearing hats. I'm so glad I found this. You do have to apply it more often, and also it doesn’t work if it gets wet. Love this stuff, it's such a lifesaver." —james
Get it from Amazon for$16.90.
Promising review: "All my life, I've used a rag for cleaning my face. I started having breakouts. I saw this on TikTok so I decided to purchase. Since I've been using these, I no longer have breakouts. The towel is soft to the skin and works very well since I have sensitive skin. I will most definitely purchase again." —India Freeman
Get a set of 50 from Amazon for $9.49.
Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton
Get a two-pack from Amazon for $9.33.
Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront!
Promising review: "Gorgeous scent! I love perfumes, and I’m super picky. I either love or return. This scent is gorgeous. Smells a bit sweet but not overly sweet, not super vanilla, just a hint of it with sophistication. Very soft and sultry. I applied moisturizer (thin, thin layer of Vaseline) and then sprayed perfume. It stayed on my skin for probably over eight hours. I checked my sweater the next day you could easily smell it on my sweater. Definitely worth the money." —Amazon Customer
Get it from Amazon for $28.94+ (available in two sizes).
Emma Lord/BuzzFeed
Check out a TikTok of the E.l.f. tubing mascara in action.
Check out why BuzzFeed Shopping writer Emma Lord *loves* this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."
Get it from Amazon for $7 (available in three shades).
www.amazon.com, www.amazon.com
Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago
Get it from Amazon for $10.98.
www.amazon.com, www.amazon.com
Promising review: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill
Promising review: "If you like Charlotte Tilbury, flawless filter this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview
Get it from Amazon for $13.68+ (available in 15 shades).
www.amazon.com, Amazon
Peach Slicesis a small business that specializes in affordable skincare products.
Promising review: "I use these once a week and they really help my huge nose pores look way smaller and cleaner. The first time I still had some oil and gunk in my pores but the second time I had even less. By the third time I used them, the only oil was on the patch, and my nose has never looked better. My pores appear smaller and my nose is smoother." —Sarah Cavazos
Get a pack of seven from Amazon for $9.88.
Reviewers say this works on kinkier and coily hair, straight, curly, thick, and even thin hair. So... all textures.
Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein
Promising review: "Must have for long,thickhair! Amazing for my hair type. This is my first time purchasing this product. I've used it a few times, and I love this hair serum! I had results after my first use. This hair serum doesn't make your hair greasy, which is a huge plus. It makes your hair feel smooth and silky. This product has a pleasant and clean smell. Not too overpowering. I will be repurchasing this product! Purchase the larger size. You won't regret it." —Edward M.
Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).
Amazon, www.amazon.com
Promising review: "I can't believe how hydrating this is for how cheap it was. It smells/tastes lovely as well." —Venice De Carlo
Get it from Amazon for $5.89
www.amazon.com, www.amazon.com
Jerome Alexander is a small business that specializes in airbrush cosmetic products.
Read why BuzzFeed Shopping Emma Lord's internet-sleuthing paid off: "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."
Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens
Get it from Amazon for $19.99 (available in 12 shades).
Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D.
Get it from Amazon for $9.98.
Promising review: "After reading reviews, I was scared this wasn't going to be super pigmented, but the color is so good! It's not crazy pigmented like Rare Beauty blush which I like. I usually tap three dots on my face and blend with a brush. The longer you wait to blend the harder it is [to blend]. It's so pretty I use it every day!" —Quality
Get it from Amazon for $6.39+ (available in three shades and in sets).
Amazon, www.amazon.com
Juno & Co. is a small business specializing in personal care and skincare products.
Promising review: "I’ve loved the Farmacy Green Clean for many years, but at $30+ for a jar that lasts 1-2 months max, it was a pricey product to buy on a regular basis. I wanted something just as good at a lower price and I FOUND IT! This cleanser absolutely melts away makeup and deep cleans the skin without any drying or eye irritation! It smells great and a little goes a loooonng way — I’m in love!" —Amazon Customer
Get it from Amazon for $14.99.
www.amazon.com, Amazon
Check out a TikTok of the Magic Shaper Face Cream Palette in action.
Promising review: "I love this palette. The blush is so pigmented and so are the bronzers. Good travel size. I am a professional makeup artist who travels weekly and it’s easy to throw into my touch-up kit for backstage too, as it doesn’t take up much room and is very light." —Deja Victoria Seif
Get it from Amazon for$8.
Promising review: "I have combination skin and the Tatcha Rice Wash is the only thing I can use. I was gonna spend my last few dollars on the Tatcha but then I saw this. With the price I thought if it doesn’t work, it isn’t a huge deal. I’m never going back, this is like the exact same thing and you barely need any, the scent is the only difference besides it being a bit thicker BUT THAT'S GOOD because it’s BARELY thicker AND that means even less goes a much longer way. This is a holy grail item. If you haven’t tried it, I soooo highly recommend." —Lingaling
Get it from Amazon for $12+ (available in two sizes).
www.amazon.com, Amazon
Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken
Get it from Amazon for $12.97.
Promising review: "I bought this and my daughter immediately tried to steal it because she thought it was the real thing. Ha! This is so easy to use and a little goes a long way. This will last for a while. And was a fraction of the price of the brand name." —Amazon Customer
Get it from Amazon for $6.99 (available in three shades).
www.amazon.com, www.amazon.com
Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F.
Get it from Amazon for $9.99 (available in six styles).
www.amazon.com, Amazon
Promising review: "I love this so I ordered a second for backup! Depending on my day I will add no more than one or two drops to my moisturizer or my primer. Takes away the winter pallor of my face which definitely has not had enough sun lately. The bottle is small, but you don’t need to use much. Reasonably priced for the amount. I would say buy it." —Incognito
Get it from Amazon for $5.99.
Amazon, www.amazon.com
Moodmatcher is a small business that specializes in color-changing lipstick.
Promising review: "This color is beautiful, and shows up differently on everyone. This thing that I like most about this product, is that it stays on all day even through eating several meals. I have to use a microfiber cloth to remove it at night!" —Rasheda
Get it from Amazon for $6.59 (available in 10 shades).
www.amazon.com, www.amazon.com
Promising review: "What can I say, I saw a TikTok about this lipstick, and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but dries in under a minute and survived eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and had to be removed with a makeup wipe. Fantastic product!!" —Claire
Get a six-piece set from Amazon for $7.99.
Reviews have been edited for length and/or clarity.
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