STOCKHOLM • Ikea has started selling products on Alibaba's Chinese e-commerce platform, Tmall, the first time the world's biggest furniture retailer has sold through a third party in its 77-year history.

The move is aimed at reaching more shoppers in a country where shoppers, to a larger extent than elsewhere, favour multi-brand online platforms - and also comes as China battles a coronavirus outbreak that prompted Ikea to shut all its 30 stores temporarily at the end of January.