Ample, an Indian Apple reseller, aims to grow its revenue by 35% in fiscal year 2026 through store expansion and strategic partnerships, according to CEO Rajesh Narang.

The Bengaluru-based company runs over 120 stores in India, nearly 50 of which focus on Apple products.

It also sells brands like Under Armour and ASICS and supplies tech products to over 1,500 clients, including SAP, Broadcom, Infosys, and Wipro.

The company plans to grow its retail footprint to about 175 stores across all brands within three years. Narang did not detail how many would be Apple-only.

Ample reported revenue of 17 billion rupees (US$197.33 million) for the fiscal year ending March 31, 2025.

Its growth strategy includes strengthening ties with global capability centers supporting multinational operations and research.

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🔗 Source: Reuters

🧠 Food for thought

1️⃣ Apple’s partnership strategy is crucial for its India growth despite modest market share

Apple’s history in India shows why partnerships like the one with Ample are essential to its expansion strategy in the region.

Despite being a global powerhouse, Apple has historically struggled in India, with market share reported as low as 1-2.5% due to high pricing and poor service localization 12.

This explains why Apple relies on partners like Ample, which now operates nearly 50 Apple-focused stores among its 120+ retail locations nationwide 3.

Even with Apple operating its own stores in Delhi and Mumbai, CEO Rajesh Narang’s comment that “the market tends to grow with the brand’s presence” highlights the relationship between Apple and its resellers in India.

The expansion plans of Ample—aiming to grow from 120 to 175 stores within three years—suggest optimism about Apple’s growth potential despite its historical challenges in the market.

2️⃣ India’s premium market is evolving amid broader tech sector growth

Ample’s confidence in achieving 35% revenue growth reflects significant shifts in India’s premium technology segment.

While 2018-2019 data showed most Indian consumers preferred phones under $150, with Apple struggling in this price-sensitive market 24, Ample’s current $197 million revenue and expansion plans suggest an evolving landscape.

This transformation aligns with broader projections for India’s technology sector, which is expected to reach $350 billion by 2026 and contribute approximately 10% to the country’s GDP 56.

The company’s focus on partnerships with global capability centers serving multinational corporations highlights a strategic targeting of the premium enterprise segment rather than competing directly in the mass market.

Ample’s planned IPO within five years further demonstrates confidence in sustained growth potential within India’s expanding tech ecosystem, where IT spending is projected to grow by 11.1% in 2024 alone 7.

3️⃣ Multi-brand retail strategy offers resilience in India’s competitive market

Ample’s business model reveals a pragmatic approach to India’s retail technology landscape through diversification.

While nearly 50 of its 120+ stores focus on Apple products, the company has strategically expanded its portfolio to include other premium brands like Under Armour and ASICS 3, creating multiple revenue streams.

This multi-brand strategy provides insulation against the historical volatility of Apple’s performance in India, where iPhone sales reportedly dropped by 40% in 2018 despite the overall smartphone market growing by 14.5% 1.

The company’s client portfolio of 1,500+ organizations including major firms like SAP, Broadcom, Infosys, and Wipro 3 demonstrates how enterprise relationships complement retail operations, providing stability through B2B sales channels.

This balanced approach to both retail expansion and enterprise partnerships represents a sophisticated response to a market where Apple faces intense competition from brands like Xiaomi, Samsung, and OnePlus, which have historically dominated through aggressive pricing strategies 14.

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