GoKwik, an Indian ecommerce enablement company, has raised US$13 million in a growth funding round led by RTP Global.

Existing investors Z47, Peak XV Partners, and Think Investments participated in this round.

This funding increases GoKwik’s total equity raised to US$68 million since its founding in 2020.

The company plans to use the new capital for international expansion and fast‑track R&D across its AI‑first commerce stack. 

GoKwik’s platform addresses common ecommerce challenges such as cart abandonment, returns, and customer retention.

The company reports brands to process gross merchandise value (GMV) exceeding US$2 billion, with a growth rate of 100% year-on-year.

Founded by Chirag Taneja, Vivek Bajpai, and Ankush Talwar, GoKwik offers products like RTO protection-enabled KwikCheckout, KwikEngage, KwikPass, and Return Prime.

.source-ref{font-size:0.85em;color:#666;display:block;margin-top:1em;}a.ask-tia-citation-link:hover{color:#11628d !important;background:#e9f6f5 !important;border-color:#11628d !important;text-decoration:none !important;}@media only screen and (min-width:768px){a.ask-tia-citation-link{font-size:11px !important;}}

🔗 Source: GoKwik

🧠 Food for thought

1️⃣ India’s e-commerce enablement sector demonstrates remarkable resilience amid funding winter

GoKwik’s funding trajectory showcases sustained investor confidence in e-commerce infrastructure, even as overall funding in the tech sector has been volatile.

The company has raised a total of US$68 million since its founding in 2020, with consistent progression from Series A ($15 million in November 2021) to Series B (US$35 million in May 2022) to this latest $13 million round in 2025 1, 2, 3.

This pattern of continued investment reflects the strong fundamentals of the e-commerce enablement space, where solutions addressing core merchant challenges like cart abandonment and returns have demonstrated measurable impact.

GoKwik has proven its value proposition by improving conversion rates by up to 50% and reducing return-to-origin rates by 40% for merchants, creating clear ROI that appeals to investors 1.

The company’s ability to process over $2 billion in GMV while maintaining 100% year-over-year growth demonstrates the critical role specialized infrastructure plays in India’s rapidly expanding e-commerce ecosystem.

2️⃣ AI-first approach becoming essential in e-commerce enablement

GoKwik’s emphasis on an “AI-first commerce stack” aligns with broader industry transformation, where AI is no longer an optional feature but a fundamental operating system for competitive solutions.

The global AI-enabled e-commerce market is projected to reach $8.65 billion by 2025, growing at 14.60% CAGR, indicating the broader shift toward intelligent commerce infrastructure 4.

Retailers leveraging AI report average revenue increases of 10-12% and improved profitability, validating GoKwik’s technology-first approach to solving merchant challenges 4.

AI applications in e-commerce have expanded beyond basic recommendations to include sophisticated solutions for fraud detection, dynamic pricing, and inventory management—areas where GoKwik’s products operate 5.

GoKwik’s WhatsApp commerce solution (KwikEngage) demonstrates how AI is transforming conversational commerce, with international traction already seen in the UK market.

3️⃣ The rise of specialized players in India’s maturing ecommerce ecosystem

India’s ecommerce enablement landscape has evolved from generalist solutions to specialized players addressing specific parts of the value chain, with GoKwik focusing on conversion optimization and RTO reduction.

The ecosystem now includes companies like Shiprocket focusing on logistics and fulfillment, ANS Commerce offering marketplace management, and platforms like Unicommerce specializing in inventory solutions 6, 7, 1.

This specialization reflects the increasing sophistication of India’s e-commerce market, where merchants seek best-in-class solutions for specific challenges rather than one-size-fits-all approaches.

GoKwik’s integration capabilities across multiple platforms (WooCommerce, Magento, Salesforce, Shopify) highlight how modern e-commerce infrastructure must work within diverse technology environments.

The company’s international expansion, particularly with its KwikEngage product in the UK, demonstrates how Indian e-commerce enablers are increasingly exporting their solutions to global markets.

……